Real estate newsletters are a great way to connect with your leads, grow your brand and improve your ROI. These 9 real estate newsletter ideas are designed to help you just that: Take a look and start using your favorite techniques today
Spring has officially sprung! People nationwide are getting outside and doing much-needed spring cleaning. You may be tempted to frolic in the flowers yourself. But if you’re in the real estate industry, this season can set the tone for the rest of your year—and your sales. Spring is your annual springboard! So today, we’re sharing our top 5 spring marketing ideas for real estate. Why Should You Focus on Real Estate Marketing During Spring? People look forward to spring—it’s human nature to get excited about longer, warmer days. As people become active outside, you get more opportunities to capture their…
As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home. While traditional methods (cold calling, post cards, etc.) will always have their place in a real estate agent’s toolkit, it’s become rather obvious that real estate is a digital marketing game. As an agent, how you incorporate social media, website design and SEO will all effect your efficacy as an agent. Alarmingly, it seems like a great deal of agents…
Getting leads to your online business is a constantly-changing challenge. How you drive traffic to your site is going to play a big part in how you convert that traffic into leads. Here are our 3 tried and tested methods for getting for leads in 2022 and beyond!
Providing value and making relationships with local professionals is vital when you’re in real estate. If you’re considering building a lead-generating real estate vendor referral service, but don’t know where to start, read on
Trying to balance between generating new leads and nurturing your real estate SOI can be a tricky task. Luckily, it’s not impossible – And using your blogs to appeal to the types of visitors you want on your website is a great way to start.
A good agent knows they need to be online to be successful. Social media for real estate agents is a big part of the equation – But which platforms you’re using can make a world of difference.
For sellers, the real estate process is full of confusing processes, from choosing an agent to the final handshake. Buyers have their share of headaches too… Take insurance, for instance. There’s PMI and MIP, homeowners insurance and title insurance. The average real estate consumer knows little about many of these processes, leaving it up to agents to educate them. Are you ready to do so? The clearer you can explain the escrow and title processes, the better your clients will perceive a high level of customer service. And being known for that is the bedrock of a business built largely…
Getting started in Real Estate is an absolute thrill… Realizing you have no idea how to bring in new business is pretty much the exact opposite. Today, I’m covering 5 essential steps every agent should consider when looking into how to start a new real estate business
How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…
Struggling to get listings? Believe it or not, the best way to get more listings might be to spend more time with friends and family. Here’s how SOI marketing for real estate works – and how it can help you!
One of the most valuable things you can do to maintain effective, long-term lead generation is real estate client education – Providing the answers to those burning questions home buyers and sellers are asking. Here’s how to become the industry expert in your area.
Getting listing leads seems to be getting harder and harder as the market shifts. But it’s definitely not impossible. Follow along as we run through 6 common sense techniques to generate more listing leads that are SO obvious, you’ll wonder why you haven’t been doing them all along.
Google Local Service Ads for real estate are a high-performing new type of Google ad that are gold for real estate agents. They’re also wildly underused. Today, let’s go over these exciting ads in depth, and teach you how to create your own.
Google ads for real estate agents are a great way to get leads – But going in blind is a recipe for disaster. Today, we’re going over everything you need to know to make the most your Google ads and grow your business.
IDX is a powerhouse for lead generation and getting traffic to your website – Most agents use it, but many fall short of using it to its full potential. Today, I’m going over some ways you can use IDX to not only draw people to your real estate website, but get them to convert into clients.
Maybe you’re a busy agent who just doesn’t understand the features of a great IDX website. Or maybe you’re a new agent asking what is IDX period. Either way, IDX is a powerful tool that, when used right, can work hard to get you more leads. Here’s everything you need to know about ID-powered websites!
The folks at realtrends.com are about to release their annual real estate website builder rankings. Those rankings, regardless of the company compiling them, are always a fun read. Realtrend’s criteria for a kick-hiney real estate website includes “best design.” In fact, they’re looking for “show-stopping websites.” Not the “best-designed website to increase organic SEO.” Not the “best-designed to capture leads.” Nope. It’s the prettiness factor that proves a real estate website builder “… has what it takes.” We beg to differ with them. Pretty is as pretty does and the “best” real estate websites actually work for their agent-owners. They…
Even the best real estate website creators in the world (such as those at Easy Agent Pro) can only go so far in helping the sites they build to generate leads for agents. The rest is up to the agent. We’re not talking a major overhaul of your site – it’s pretty perfect when you fire it up. What we mean is that the final step is one that you perform: personalization. And, yes, this step is the lynchpin in your real estate lead-generating website. It holds it all together. Let’s take a look at 3 things you can do…
If you’re struggling to find real estate buyer leads, look no further than military homebuyers. A large group of homebuyers who may need more help navigating the complexities of their situation, such as a VA loan, military homebuyers are a great choice for helpful agents.
Finding a niche is one of the best things you can do when you’re trying to stand out online, and given the events of the year, landlords are looking like they’re going to be a hot group to target moving forward. Here’s why focusing on the landlord lead may be the best decision you’ve ever made:
As we begin to see low demand for new leases in response to COVID-19, it would seem that now is the perfect time to help renters turn into buyers. But how do you even FIND these elusive leads? And what do you do once you’ve found them?
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
If you aren’t seeing the the engagement you’re looking for on Facebook, it’s time to re-examine the Facebook real estate content you’re delivering
Geographic (or geo) farming is one of the tried and true methods of real estate lead generation. How does it work, and how can it get you leads? Follow along as we break down the basics of geo farming for new agents!
A relocation guide is a great way to attract movers to your website – and plenty of people are moving these days. Follow along as we break down these must-have relocation guide ideas you can use to build the perfect guide and start getting more leads!
Direct mail might not be as popular as it was before the advent of email, but when it comes to making yourself heard, real estate direct mail is a winner. Why use direct mail over more modern approaches? Follow along as we examine some of the advantages of keeping it old school.
Is your city the next hot spot for Millennials? In this article, we examine what’s driving Millennial real estate leads to 3 cities, and how you can capitalize on these trends with your business.
Tired of cold calling? These real estate lead gen strategies are designed for the real estate professional who wants a better way to get leads. Ready to take your business to the next level? Follow along with these handy tips!
If you’re tired of getting zero likes and shares on your Facebook posts, read on. Today we’re breaking down 3 essential tips to growing a powerful real estate Facebook presence. Free marketing guide included!
Voice searches are one of the newest talked about things in real estate. But just how effective is real estate voice search? Is it worth your time to optimize for voice searches?
Want to get Facebook real estate leads but not sure how to start? If you’re running out of ideas for social media posts, have no fear – we’ve got 49 ideas for Facebook posts that are guaranteed to get more traffic on your website. Follow along as we cover 49 posts for more Facebook leads.
When it comes to getting leads through LinkedIn, there’s no better place to get started than LinkedIn real estate groups – Here are the top ones you should be joining.
If you’re running short on real estate giveaway ideas, this one’s for you. Whether you’re trying to catch fish, corral cats or capture a lead, a lure is your best tool. The problem is that, while we have a pretty good idea what fish and cats find enticing, not all real estate prospects value the same things. Determining your preferred audience is step one in any real estate lead gen strategy. Step two is figuring out what this audience values and, finally, package that valuable information in such a way as to make it utterly irresistible to them. With that…
Think you can’t compete with the area’s well-established and entrenched, number-one luxury real estate agent? Think again, oh aspiring high-end home sales superstar. If you have the bucks, the marketing chops and a bit of tenacity, you, too, can be flogging luxury real estate and earning the big commissions they bring. Does your website represent everything you offer to your clients? See how LeadSites can help your business grow. Consider finding a luxury real estate mentor The luxury home listing and marketing process is so different from any other real estate niche that you simply cannot “fake it until you make…
I’ll have to admit, there was a time when I used the term “landing page” when referring to a real estate home page and “squeeze page” for landing page. But, let’s not go there. Let’s, instead, ensure you don’t make the same mistake by bringing you up to speed on some common terminology you’ll be hearing in your real estate marketing planning. Specifically, we’re defining real estate home page, landing page and squeeze page. Since a real estate website is your most important tool (ok, so we’re a bit biased … doesn’t make it any less true), we’ll start there….
I have three geriatric dogs. Although the stack of vet receipts proves their advanced age, I find myself constantly checking my pooches while they’re napping to see if they’re still breathing. I do the same thing with my former real estate clients, if you can believe it. If one of my dogs sleeps through my grabbing the keys before leaving the house, while the other two run for the door (well, it’s more like “toddle” to the door) I’m Johnny-on-the-spot, looking at the sides of its body for signs of exhaling and inhaling. Do you check for signs of life…
How often do you think about your real estate website homepage? I spent the weekend reading real estate blog posts. Yeah, sounds boring, but it’s an occupational hazard. Then, I happened upon one that was so brilliant, I about fell out of my chair. Titled “Why Snapchat is Crap for Real Estate Agents,” it was written by our very own Tyler Zey back in 2016. But, man, is it pertinent today. No, it’s not all about Snapchat. It’s about agents chasing each new shiny object while letting the tried and true fall by the wayside. I’ll bet that happens in…
Real estate prospecting – the concept has been around for years, but it’s becoming easier and easier to do in our modern world, thanks to two little words: Big data. Technology is amazing, isn’t it? Think about how relatively “new” it is, yet it has creeped into almost every part of our lives. If you are of the age where tech was something only featured in sci-fi movies when you were a kid, the reality of it as a mind-blowing part of daily life is something to which you no doubt marvel over. Create your ideal real estate website with…