Four Unexpected Ways To Find And Convert Home Seller Leads In Your Area
Fostering a successful career as a real estate agent means having a system for finding and converting leads.
How To Find Buyer & Seller Leads In The Current Market
As a real estate agent, you know the importance of sustaining a steady and consistent flow of new leads. Often real estate agents tend to focus on either buyer leads or seller leads as their specialty in the market. While it is beneficial to know how to cater well to each type of lead, attracting both will help improve your career and increase profits in the long run. If you are just starting, you likely have found more luck with either buyers or sellers and are now looking to reach out to the other demographic. Whether you are new to…
How To Maximize Effectiveness During The Holidays
If you’re struggling to find business during the holidays, check out these tips. These real estate holiday lead generation ideas are made for the slow season, so you can keep your business running strong all year long!
How To Perfect Your Real Estate Elevator Pitch (+ Examples!)
Elevator pitches are a vital part of your real estate business – Here are some scripts you can modify for your next conversation!
5 Ways To Be A More Successful Real Estate Agent
Today, I’m going over a traditional real estate sales funnel, and how you can use it to be a more successful real estate agent.
Real Estate Geo Farming For Absolute Beginners
Real estate geo farming (or geographic farming) is a phenomenal way to generate more real estate leads and grow your business. Here are 6 techniques you can use for real estate lead generation
7 Sources of Unlimited Free Real Estate Leads
Every agent knows more real estate leads = More potential clients. But how do you find free real estate leads? Here are 7 strategies.
How To Connect To Real Estate Leads During Rising Interest Rates
Rising interest rates are presenting new challenges for buyers, sellers and the agents they work with. If you find yourself struggling to connect with your leads in today’s market, consider incorporating these strategies to make a stronger connection and bridge the gap
9 Real Estate Newsletter Tactics For Better Deliverability and Engagement
Real estate newsletters are a great way to connect with your leads, grow your brand and improve your ROI. These 9 real estate newsletter ideas are designed to help you just that: Take a look and start using your favorite techniques today
31 Spring Marketing Ideas For Real Estate: Social Media, Direct Mail & More
Spring has officially sprung! People nationwide are getting outside and doing much-needed spring cleaning. You may be tempted to frolic in the flowers yourself. But if you’re in the real estate industry, this season can set the tone for the rest of your year—and your sales. Spring is your annual springboard! So today, we’re sharing our top 5 spring marketing ideas for real estate. Why Should You Focus on Real Estate Marketing During Spring? People look forward to spring—it’s human nature to get excited about longer, warmer days. As people become active outside, you get more opportunities to capture their…
Real Estate Marketing In The Digital Age
As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home. While traditional methods (cold calling, post cards, etc.) will always have their place in a real estate agent’s toolkit, it’s become rather obvious that real estate is a digital marketing game. As an agent, how you incorporate social media, website design and SEO will all effect your efficacy as an agent. Alarmingly, it seems like a great deal of agents…
Real Estate Marketing On TikTok
While many agents may be hesitant to embrace yet another for of social media marketing, TikTok marketing for real estate is quickly becoming a necessity. Here’s everything you need to know to reach real estate buyers and sellers on TikTok.
3 tried-and-true real estate lead gen techniques for 2022/2023
Getting leads to your online business is a constantly-changing challenge. How you drive traffic to your site is going to play a big part in how you convert that traffic into leads. Here are our 3 tried and tested methods for getting for leads in 2022 and beyond!
How to build a real estate vendor referral service
Providing value and making relationships with local professionals is vital when you’re in real estate. If you’re considering building a lead-generating real estate vendor referral service, but don’t know where to start, read on
How to convert real estate leads/prospects and still nurture your SOI
Trying to balance between generating new leads and nurturing your real estate SOI can be a tricky task. Luckily, it’s not impossible – And using your blogs to appeal to the types of visitors you want on your website is a great way to start.
Things are changing on the social media front. What does it mean for agents?
A good agent knows they need to be online to be successful. Social media for real estate agents is a big part of the equation – But which platforms you’re using can make a world of difference.
Can you explain the escrow and title processes to your buyers and sellers?
For sellers, the real estate process is full of confusing processes, from choosing an agent to the final handshake. Buyers have their share of headaches too… Take insurance, for instance. There’s PMI and MIP, homeowners insurance and title insurance. The average real estate consumer knows little about many of these processes, leaving it up to agents to educate them. Are you ready to do so? The clearer you can explain the escrow and title processes, the better your clients will perceive a high level of customer service. And being known for that is the bedrock of a business built largely…
5 Steps to Building a New Real Estate Business
Getting started in Real Estate is an absolute thrill… Realizing you have no idea how to bring in new business is pretty much the exact opposite. Today, I’m covering 5 essential steps every agent should consider when looking into how to start a new real estate business
Start Working Your Real Estate Sphere of Influence (SOI)
How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…
Struggling to get listings? This may just be the solution you need
Struggling to get listings? Believe it or not, the best way to get more listings might be to spend more time with friends and family. Here’s how SOI marketing for real estate works – and how it can help you!
Educate your real estate clients to make a connection that lasts
One of the most valuable things you can do to maintain effective, long-term lead generation is real estate client education – Providing the answers to those burning questions home buyers and sellers are asking. Here’s how to become the industry expert in your area.
6 common sense ways to get listings FAST
Getting listing leads seems to be getting harder and harder as the market shifts. But it’s definitely not impossible. Follow along as we run through 6 common sense techniques to generate more listing leads that are SO obvious, you’ll wonder why you haven’t been doing them all along.
Cut in line in front of Google Ads with GLSAs for Real Estate Agents
Google Local Service Ads for real estate are a high-performing new type of Google ad that are gold for real estate agents. They’re also wildly underused. Today, let’s go over these exciting ads in depth, and teach you how to create your own.
Google ads for real estate: Pros, cons and everything in between
Google ads for real estate agents are a great way to get leads – But going in blind is a recipe for disaster. Today, we’re going over everything you need to know to make the most your Google ads and grow your business.
Getting leads with IDX websites
IDX is a powerhouse for lead generation and getting traffic to your website – Most agents use it, but many fall short of using it to its full potential. Today, I’m going over some ways you can use IDX to not only draw people to your real estate website, but get them to convert into clients.
What is IDX and how does it get you more leads?
Maybe you’re a busy agent who just doesn’t understand the features of a great IDX website. Or maybe you’re a new agent asking what is IDX period. Either way, IDX is a powerful tool that, when used right, can work hard to get you more leads. Here’s everything you need to know about ID-powered websites!
2021 Real estate CRM Reviews
Not sure which CRM is right for your real estate business model? We’ve compiled a list of 2021 real estate CRM reviews to help you choose the perfect tool to manage leads and grow your business!
Tips on how to get foreclosure listings
With the housing market warming up and millions of Americans still recovering from the economic effects of the pandemic, learning how to get foreclosure listings is going to be a huge step your business. Here’s everything you need to know.
How to choose a real estate website builder
The folks at realtrends.com are about to release their annual real estate website builder rankings. Those rankings, regardless of the company compiling them, are always a fun read. Realtrend’s criteria for a kick-hiney real estate website includes “best design.” In fact, they’re looking for “show-stopping websites.” Not the “best-designed website to increase organic SEO.” Not the “best-designed to capture leads.” Nope. It’s the prettiness factor that proves a real estate website builder “… has what it takes.” We beg to differ with them. Pretty is as pretty does and the “best” real estate websites actually work for their agent-owners. They…
3 Elements of the perfect real estate lead-generating website
Even the best real estate website creators in the world (such as those at Easy Agent Pro) can only go so far in helping the sites they build to generate leads for agents. The rest is up to the agent. We’re not talking a major overhaul of your site – it’s pretty perfect when you fire it up. What we mean is that the final step is one that you perform: personalization. And, yes, this step is the lynchpin in your real estate lead-generating website. It holds it all together. Let’s take a look at 3 things you can do…
Need real estate buyer leads? Here’s a niche for you
If you’re struggling to find real estate buyer leads, look no further than military homebuyers. A large group of homebuyers who may need more help navigating the complexities of their situation, such as a VA loan, military homebuyers are a great choice for helpful agents.
Landlords: One hot, post-lockdown real estate listing niche
Finding a niche is one of the best things you can do when you’re trying to stand out online, and given the events of the year, landlords are looking like they’re going to be a hot group to target moving forward. Here’s why focusing on the landlord lead may be the best decision you’ve ever made:
3 of the best real estate postcard companies
Looking for real estate postcards but not sure where to start? We’ve rounded up 3 of the best companies for postcards you can use to start getting leads!
The coming renter apocalypse – get those buyer leads
As we begin to see low demand for new leases in response to COVID-19, it would seem that now is the perfect time to help renters turn into buyers. But how do you even FIND these elusive leads? And what do you do once you’ve found them?
Emotional connections in real estate: one thing the portals can’t compete on
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Autumn real estate lead generation: 10 hyper-local blog topics
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
Create shareable real estate content for more Facebook engagement
If you aren’t seeing the the engagement you’re looking for on Facebook, it’s time to re-examine the Facebook real estate content you’re delivering
What is farming in real estate? (Part 2)
How do you stand out from the crowd and keep your geographic farming efforts running strong? Today we’re breaking down some of the best techniques to dominate your area, rank higher on search engines and get more leads.
New Agent 101: What is farming in real estate? (Part 1)
Geographic (or geo) farming is one of the tried and true methods of real estate lead generation. How does it work, and how can it get you leads? Follow along as we break down the basics of geo farming for new agents!
People are on the move. Where’s your relocation guide?
A relocation guide is a great way to attract movers to your website – and plenty of people are moving these days. Follow along as we break down these must-have relocation guide ideas you can use to build the perfect guide and start getting more leads!
Your 2019 real estate direct mail guide
Direct mail might not be as popular as it was before the advent of email, but when it comes to making yourself heard, real estate direct mail is a winner. Why use direct mail over more modern approaches? Follow along as we examine some of the advantages of keeping it old school.
How to Rock your First Listing Presentation
Have a real estate listing presentation coming up? Here are some tips you can use to impress the homeowners and leave with a signed listing agreement. Free expired listing guide included!
3 Steps To Becoming A Better Listing Agent
What does it take to be the best? If you’re looking to become the master listing agent in your area, follow along with these real estate listing agent tips. Don’t forget to download the FREE guide – How To Live Large On Expired Listings!
If you sell real estate in one of these 3 cities, focus on Millennials
Is your city the next hot spot for Millennials? In this article, we examine what’s driving Millennial real estate leads to 3 cities, and how you can capitalize on these trends with your business.
Real estate lead gen strategies for the sick-of-cold-calling agent
Tired of cold calling? These real estate lead gen strategies are designed for the real estate professional who wants a better way to get leads. Ready to take your business to the next level? Follow along with these handy tips!
3 Easy Tips For A Stronger Facebook Presence (FREE Facebook marketing guide included)
If you’re tired of getting zero likes and shares on your Facebook posts, read on. Today we’re breaking down 3 essential tips to growing a powerful real estate Facebook presence. Free marketing guide included!
Digital real estate marketing in 2019: Voice search?
Voice searches are one of the newest talked about things in real estate. But just how effective is real estate voice search? Is it worth your time to optimize for voice searches?
E-books: Real estate lead capture mega-machines
e-books can be a great way to attract an audience to your website. If you’ve been curious about how to get started with real estate e-book lead gen, this is the post for you.
Need ideas? 49 Facebook Posts for Real Estate Professionals
Want to get Facebook real estate leads but not sure how to start? If you’re running out of ideas for social media posts, have no fear – we’ve got 49 ideas for Facebook posts that are guaranteed to get more traffic on your website. Follow along as we cover 49 posts for more Facebook leads.
Grab some Gen X Home Seller Leads
A while back we argued that Gen X leads are more reliable and easier to get than Millennial leads. Now, it’s time to start getting some Gen X seller leads – here’s how you do it.
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