When working as a real estate agent, it’s very helpful to focus on a target area or niche to get the most from your marketing efforts by Integrating data from your local neighborhood. Focusing on a specific area yields higher-quality leads and better conversion rates. By crafting your marketing campaigns for your target audience in a specific area, you show that you are a knowledgeable and experienced agent that people in the community can trust when it comes to buying and selling homes. A major tool in real estate marketing is CRM or Customer Relationship Management. This software allows you…
Fostering a successful career as a real estate agent means having a system for finding and converting leads.
As a real estate agent, you know the importance of sustaining a steady and consistent flow of new leads. Often real estate agents tend to focus on either buyer leads or seller leads as their specialty in the market. While it is beneficial to know how to cater well to each type of lead, attracting both will help improve your career and increase profits in the long run. If you are just starting, you likely have found more luck with either buyers or sellers and are now looking to reach out to the other demographic. Whether you are new to…
Elevator pitches are a vital part of your real estate business – Here are some scripts you can modify for your next conversation!
Rising interest rates are presenting new challenges for buyers, sellers and the agents they work with. If you find yourself struggling to connect with your leads in today’s market, consider incorporating these strategies to make a stronger connection and bridge the gap
Real estate newsletters are a great way to connect with your leads, grow your brand and improve your ROI. These 9 real estate newsletter ideas are designed to help you just that: Take a look and start using your favorite techniques today
Spring has officially sprung! People nationwide are getting outside and doing much-needed spring cleaning. You may be tempted to frolic in the flowers yourself. But if you’re in the real estate industry, this season can set the tone for the rest of your year—and your sales. Spring is your annual springboard! So today, we’re sharing our top 5 spring marketing ideas for real estate. Why Should You Focus on Real Estate Marketing During Spring? People look forward to spring—it’s human nature to get excited about longer, warmer days. As people become active outside, you get more opportunities to capture their…
As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home. While traditional methods (cold calling, post cards, etc.) will always have their place in a real estate agent’s toolkit, it’s become rather obvious that real estate is a digital marketing game. As an agent, how you incorporate social media, website design and SEO will all effect your efficacy as an agent. Alarmingly, it seems like a great deal of agents…
Getting leads to your online business is a constantly-changing challenge. How you drive traffic to your site is going to play a big part in how you convert that traffic into leads. Here are our 3 tried and tested methods for getting for leads in 2022 and beyond!
Providing value and making relationships with local professionals is vital when you’re in real estate. If you’re considering building a lead-generating real estate vendor referral service, but don’t know where to start, read on
Trying to balance between generating new leads and nurturing your real estate SOI can be a tricky task. Luckily, it’s not impossible – And using your blogs to appeal to the types of visitors you want on your website is a great way to start.
A good agent knows they need to be online to be successful. Social media for real estate agents is a big part of the equation – But which platforms you’re using can make a world of difference.
For sellers, the real estate process is full of confusing processes, from choosing an agent to the final handshake. Buyers have their share of headaches too… Take insurance, for instance. There’s PMI and MIP, homeowners insurance and title insurance. The average real estate consumer knows little about many of these processes, leaving it up to agents to educate them. Are you ready to do so? The clearer you can explain the escrow and title processes, the better your clients will perceive a high level of customer service. And being known for that is the bedrock of a business built largely…
Getting started in Real Estate is an absolute thrill… Realizing you have no idea how to bring in new business is pretty much the exact opposite. Today, I’m covering 5 essential steps every agent should consider when looking into how to start a new real estate business
How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…
Struggling to get listings? Believe it or not, the best way to get more listings might be to spend more time with friends and family. Here’s how SOI marketing for real estate works – and how it can help you!
One of the most valuable things you can do to maintain effective, long-term lead generation is real estate client education – Providing the answers to those burning questions home buyers and sellers are asking. Here’s how to become the industry expert in your area.
Getting listing leads seems to be getting harder and harder as the market shifts. But it’s definitely not impossible. Follow along as we run through 6 common sense techniques to generate more listing leads that are SO obvious, you’ll wonder why you haven’t been doing them all along.
Google Local Service Ads for real estate are a high-performing new type of Google ad that are gold for real estate agents. They’re also wildly underused. Today, let’s go over these exciting ads in depth, and teach you how to create your own.
Google ads for real estate agents are a great way to get leads – But going in blind is a recipe for disaster. Today, we’re going over everything you need to know to make the most your Google ads and grow your business.
IDX is a powerhouse for lead generation and getting traffic to your website – Most agents use it, but many fall short of using it to its full potential. Today, I’m going over some ways you can use IDX to not only draw people to your real estate website, but get them to convert into clients.
Maybe you’re a busy agent who just doesn’t understand the features of a great IDX website. Or maybe you’re a new agent asking what is IDX period. Either way, IDX is a powerful tool that, when used right, can work hard to get you more leads. Here’s everything you need to know about ID-powered websites!
The folks at realtrends.com are about to release their annual real estate website builder rankings. Those rankings, regardless of the company compiling them, are always a fun read. Realtrend’s criteria for a kick-hiney real estate website includes “best design.” In fact, they’re looking for “show-stopping websites.” Not the “best-designed website to increase organic SEO.” Not the “best-designed to capture leads.” Nope. It’s the prettiness factor that proves a real estate website builder “… has what it takes.” We beg to differ with them. Pretty is as pretty does and the “best” real estate websites actually work for their agent-owners. They…
Let’s get this out of the way upfront: there are social media sites that are ok with real estate agents actively promoting their businesses. Think Facebook and Instagram. Then, there are others, such as NextDoor.com and the two discussed below, that may ban you when you self-promote or solicit. Think of Facebook prospecting as “active” and prospecting real estate leads on NextDoor as “passive.” They’re both worth doing. While active prospecting involves selling yourself and your services blatantly, passive prospecting entails sitting back, reading, contributing valuable information, engaging with others and waiting for someone to say the magic words: “Does anyone…
Even the best real estate website creators in the world (such as those at Easy Agent Pro) can only go so far in helping the sites they build to generate leads for agents. The rest is up to the agent. We’re not talking a major overhaul of your site – it’s pretty perfect when you fire it up. What we mean is that the final step is one that you perform: personalization. And, yes, this step is the lynchpin in your real estate lead-generating website. It holds it all together. Let’s take a look at 3 things you can do…
If you’re struggling to find real estate buyer leads, look no further than military homebuyers. A large group of homebuyers who may need more help navigating the complexities of their situation, such as a VA loan, military homebuyers are a great choice for helpful agents.
Finding a niche is one of the best things you can do when you’re trying to stand out online, and given the events of the year, landlords are looking like they’re going to be a hot group to target moving forward. Here’s why focusing on the landlord lead may be the best decision you’ve ever made:
As we begin to see low demand for new leases in response to COVID-19, it would seem that now is the perfect time to help renters turn into buyers. But how do you even FIND these elusive leads? And what do you do once you’ve found them?
Winter real estate leads are definitely a more elusive bunch than their summer-time cousins. Here are 10 tried and true ways to generate leads, even when it’s cold outside.
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
Geographic (or geo) farming is one of the tried and true methods of real estate lead generation. How does it work, and how can it get you leads? Follow along as we break down the basics of geo farming for new agents!
A relocation guide is a great way to attract movers to your website – and plenty of people are moving these days. Follow along as we break down these must-have relocation guide ideas you can use to build the perfect guide and start getting more leads!
Direct mail might not be as popular as it was before the advent of email, but when it comes to making yourself heard, real estate direct mail is a winner. Why use direct mail over more modern approaches? Follow along as we examine some of the advantages of keeping it old school.
Is your city the next hot spot for Millennials? In this article, we examine what’s driving Millennial real estate leads to 3 cities, and how you can capitalize on these trends with your business.
Tired of cold calling? These real estate lead gen strategies are designed for the real estate professional who wants a better way to get leads. Ready to take your business to the next level? Follow along with these handy tips!
If you’re tired of getting zero likes and shares on your Facebook posts, read on. Today we’re breaking down 3 essential tips to growing a powerful real estate Facebook presence. Free marketing guide included!