Mark Zuckerberg’s 10X Cheaper Way To Farm For Real Estate Leads
Are you still sending postcards? Here's a cheaper way to farm you real estate communities that can have a lasting impact on the future of your business
“We see a world that is video first, with video at the heart of all of our apps and services” – Mark Zuckerberg
Is it any surprise that billionaire philanthropist and Facebook founder Mark Zuckerberg is revealing the marketing trends of tomorrow?
At Facebook’s F8 developer conference in April he said, in 10 years “video will look like as big of a shift in the way we all share and communicate as mobile has been.”
Think about this for a minute.
How was your smartphone transformed the way you communicate with people?
In basically every way possible.
In fact, T-Mobile is working with Facebook to give its user unlimited data for streaming video.
And video is on the rise.
But you know what isn’t?
Real estate postcards.
And if you’re still farming with them, it’s time to switch gears for good.
You can get cheaper farming with Facebook video. And today I’m going to show you exactly how.
Let’s break this down with a quick equation.
On average, we’ll say it takes about $.65 cents to send a postcard and let’s assume you need to send at least one every month to your farming area.
And we’ll figure that there are roughly 200 homes you’re trying to reach.
.65 cents x 200 homes x 12 postcards per year = $2000 annually
If you land a few deals from these efforts then that’s great, but what if I told you that you could get even more leads for 10X cheaper?
The Newcomer: FB Video
Check out these charts Facebook put together to literally measure the value of video for brands.
You just can’t see these numbers with postcards.
After just 3 seconds of video, 47% of viewers will recall the ad.
And that number jumps to 74% after 10 seconds.
The stats are equally as impressive for the impact video has on brand awareness and purchase intent.
You’ll know exactly where your dollars and cents are going.
Speaking of cents, video views convert and roughly $.01-.02 cents per view.
So if you show a video you recorded to the area you’re farming you’ll be getting a bigger chunk of listings and more brand awareness for 10X cheaper!
It’s time to move on from postcard marketing and embrace the power of video.
If you have an iPhone or iOS device, you can make them with the Youtube Director app.
Think of what information you would usually deliver with a postcard and talk about it in a quick video instead.
Setting up the ad:
You’re then going to rinse and repeat these steps, targeting the same community, each week with a different video ad. Keep making new videos and advertising them to your area, just as you would send a new postcard.
And to get leads all you have to do is include an extremely simple call to action.
Just ask your audience to post below in the comment section if they’d like more info.
You can then talk to them directly through Facebook Messenger.
It’s that easy.
Postcards really aren’t convenient anymore.
And if you want to get even more qualified leads for a fraction of the price, it’s time to think digital and start making videos.
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