How To Write A Great Real Estate Bio – Plus 4 Winning Examples
A great real estate bio can be a game changer for your real estate website. Here are some real estate bio examples we love, plus tips to help you craft your own!
A recent NAR study found that 52% of buyers purchased their last home online. As virtual tours and remote closing continue to gain popularity, realtors like you are no longer able to connect with buyers via in-person “face time.” That’s where you real estate bio comes in.
These days, your online real estate bio plays a big role in landing new clients. It’s the first thing visitors read about you—your first impression, resume, and icebreaker all rolled into one! Because of this, it’s more important than ever to have a bio that checks every box.
We know how hard it can be to write about yourself while coming across as a down-to-earth, successful, community-minded realtor. You could find a pre-made template and fill in the gaps. You could also enlist the help of a virtual assistant to write your bio.
Or you can roll up your sleeves and do it yourself! Today, we’re covering the goals you should achieve, 4 amazing real estate bio examples, and takeaway tips to help you stand out from the crowd.
(Psst… In need of a great real estate website to put your new bio on? Check out LeadSites – Real estate websites designed to give agents the control they need to market successfully online! And now, back to the real estate bio examples…)
Andrew Fortune is the owner of Great Colorado Homes. He’s made sure to follow SEO best practices, which means his own website shows up at the top of Google results:
If your bio doesn’t adhere to these guidelines, you’ll notice Zillow, Trulia, and Realtor.com shows up in search results before your own website… and that’s hugely expensive for you.
Even if a buyer looks for you by name, you’ll still have to pay these websites for that lead—assuming they don’t sell it to your competitor first. Save money on lead generation by ensuring your website is the #1 result for your name.
Have you ever Googled yourself? Do it now and see what shows up at the top. Is it a big site or your broker’s site? In either case, this costs you money—big portals and brokers want homebuyer (or seller) eyeballs on their website first… and if your own website isn’t in the top results, you’ll have to pay to get that lead.
You’re also competing with Facebook pages and Google My Business rankings of your competitors. Did you know real estate agents can pay Google to have their own name show up when someone searches for yours? It’s true.
Even If Zillow doesn’t sell that lead to your competitor, you can bet they’re pixeling that prospect and retargeting them with their own properties and content… all in the name of winning that sale out from under you. Almost everyone knows a friend or family member who’s done business through a portal site—you probably know at least one person who’s done so!
As an added bonus, your own website will get more organic traffic when you apply SEO guidelines. Paying less money for leads every month… plus getting more organic leads from your own website… it’s a win-win!
It’s important to optimize for 2 keyword strings: “John Smith Real Estate Agent” and “John Smith Realtor.” More people search Google for “real estate agent,” but we highly suggest optimizing for both.
ProTip: Add “Realtor John Smith” into your URL and use “John Smith Real Estate” as the page title to cover both. Then use both phrases occasionally throughout your article.
A great bio grabs your reader’s attention by hooking them in. A short, snappy anecdote or a personal story are great ways to achieve this.
Shane Jorgenson uses a great hook in the intro of his bio:
We’re only including the intro here… but don’t you want to Google him so you can read the rest? That’s a great hook.
Buyers want (and need) a realtor who knows the area like the back of their hand, and can recommend the best locations to own a home. Prove you’ve got what it takes by mentioning areas by name and highlighting how long you’ve lived there.
Doing so also optimizes your own website for local searches. Make a point to organically mention local phrases, neighborhoods, towns, and your own connection to the area.
When did you first move into this community? Did you buy your very first house here? What are your favorite local restaurants and activities? These types of details help your website rank better and help potential customers connect with you before even meeting in person.
Here at Easy Agent PRO, we love agents who make themselves local experts – In fact, some of our most successful agents have built their business by doing just that. Check out how Sam used his LeadSite and the built-in Instafarm app to drive 50,000 leads to his site last winter:
Every buyer wants a great deal. Show readers how you can help by sharing your unique approach. If you have statistics, share them here… but don’t get braggy.
Also, keep in mind your target demographic. Will they enjoy reading a list of your qualifications, or will their eyes glaze over? Custom-tailor your real estate bio to be appealing to your target audience.
Finally, consider the niches you want to be known for… and the ones you don’t. Don’t mention first-time home buyers if you don’t want to work with them. When you create your own bio on your own website, you have 100% control over your narrative.
Try using a section to drop a lot of real estate-related terms and categories, plus niches you want to be known for. This boosts your SEO ranking for those niches and attracts buyers who fit the niche. For example, “John specializes in new construction, luxury homes and beachfront condos, and west end neighborhoods…” hits several major niches in 1 snappy sentence.
You can’t have trust without a human connection. Readers need to feel your personality through your bio.
Create this connection by sharing personal details that make you the same as your readers. Whether it’s family photos or talking about your hobbies, figure out what your clients want and use that to relate.
Your favorite book, movie, or sports team are all great details to include. The more your bio “humanizes” you to the reader, the better the chances are that someone will want to work with you.
Can you display your reviews on your bio page? This is ideal. Some websites, like LeadSites, give you this kind of functionality, so find out if yours does too.
Check out this video for more info on how to use the built in reviews tool!
If your design doesn’t allow for this, at the very least create an attractive graphic that links to testimonials and reviews.
People are more willing to do business with someone who has social proof—don’t underestimate the power of a good review.
While humanizing yourself is paramount, you should also showcase your credentials—like personal awards, achievements, current listings, and historical transactions. Remember that no one found you by Googling “John Smith soccer coach”, they found you by searching for a real estate agent.
Feel free to create a shortcode on your website for your existing listings and/or previous transactions to achieve this.
Your readers must have an easy way to contact you. Add a large “Let’s Talk” button in an unmissable location somewhere on the bio page.
You should also include links to all of your social media channels with invitations to connect. By connecting your profiles, your readers have even more opportunities to connect and see who you are.
If you’re just starting, you simply don’t have the experience other agents have. But you can still use your career objectives to achieve the above goals. Discuss one thing you do differently from everyone else… like providing better service or donating to a local charity.
Early on, these details fill gaps left by your lack of experience. As you grow, keep updating your real estate bio to match your achievements and unique selling proposition.
We’ve gathered 4 stellar real estate bio examples that use a variety of effective writing techniques. We’ve also explained exactly why they work so you can apply these methods to your own real estate bio.
Tori hooks her readers with a personal story about getting started, then pivots into achievements and experience. Thanks to her intro, mentioning how she sold 7 homes in her first year doesn’t sound remotely braggy—it just feels like a beat in her story.
She continues with her credentials and awards, but brings it back to the personal connection with her closing paragraph. She closes by describing how she adds value, and successfully weaves in local areas plus real estate terms.
This real estate bio example is a slam-dunk for all 8 goals we mentioned earlier.
Tori uses LeadSites by Easy Agent PRO, which gives her the control to edit her bio however she wants. If you’re looking to get the most out of your real estate website, be sure to use one that allows you this kind of control – Otherwise, you could spend weeks waiting for your site manager to make the requested changes to your website. Learn more about how LeadSites gives you the power to market your business your way.
Kris absolutely nailed his bio. The first sentence hooks the reader, establishes expertise, and explains what sets Kris apart.
It immediately—yet smoothly—pivots into credentials and work ethic without a shred of boasting. Finally, Kris includes family photos to lock-in that personal connection.
This is another masterful real estate bio example.
Kim’s short and snappy bio explains several unique selling propositions while subtly calling out her experience and credentials. This shorter real estate bio example perfectly demonstrates what newer agents should strive for.
Especially as a newer agent, it’s paramount that you update your bio semi-annually. You’ll be surprised how much oomph credentials and statistics add. For more advice on becoming a successful real estate agent, click here.
Doris is a real estate agent with decades of expertise—which shines through in her excellent bio. She uses the same paragraph to prove she’s a local expert and showcase her experience, which keeps it from sounding braggy.
Then she spends a paragraph going into her USP and establishing a personal connection by listing charitable giving. Doris has done an outstanding job highlighting her illustrious career while achieving all 8 goals, making this a wonderful real estate bio example.
All in all, your business can thrive when you put some time and energy into your own bio. From improving your Google ranking to showcasing your expertise, you can accomplish quite a bit with a few paragraphs.
Bonus tip: Try optimizing your About Me page or bio to make it a lead capture source. By simply putting your bio on a landing page, you’re able to add a call-to-action for readers. But remember, you’re not trying to close a sale—you’re still building the relationship.
So keep your CTA light and conversational. Not sure how to strike this delicate balance? Check out our favorite examples of real estate landing pages here!
Once you have your real estate bio on lock, give these real estate marketing tips a try. Whether you prefer social media marketing, email marketing or good old direct mail, there’s a tip here to help anyone get more leads!
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