2 Real Estate Landing Pages For Real Estate Agents – You have these, right? Build them today if not.
Landing pages for real estate agents can be a mystery. Today, we crack the case. Here are the landing pages that will get you leads
There are many different types of landing pages for real estate agents.
I remember when I first starting building them…and then running Facebook Ads to them. It’s so daunting in the beginning. You might feel confused or slightly unsure. I’m going to show you 2 real estate landing pages for agents you can setup today. They’ll help you feel more confident in your current pages.
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Our latest app is going to make it ridiculously easy for you to create these custom, highly-targeted landing pages for real estate agents in no time at all.
Table Of Contents:
With Squeeze all you have to do is go to the backend of your website, create a page and you’re done. You now have a brand new page that will integrate with all of your current lead capture. And the best part? There’s no configuration.
Let’s start with building a referral landing page. This is by far the best way to gain quality referrals in 2016. You’re probably used to relying on people emailing you back or introducing you over the phone, but it doesn’t always work.
There’s too much friction here. Not only do they now have to think about what to say to initiate the conversation, but you’re also depending on them to remember to take action.
With a solid referral landing page you can greatly reduce the friction and get referrals ASAP.
Add a new squeeze page, select the template and start editing. We’re adding new templates all the time, but the current choices are still totally customizable and you can even choose to have a video or image-based page.
Once you set up your template, you can change the Wildcard Question and set your messaging.
It’s dead simple. You can change the title and set your URL to say www.yourwebsite.com/referral and you’ll be ready to share this link everywhere. The page will live forever on your site and you can then market it on Facebook, postcards and even via email.
I’m serious. Put this under your email signature to say something like this:
P.S. Know someone I should take out to coffee? Let’s talk real estate www.yourwebsite.com/referral
You can also change the header of your LeadSite to a call to action like this to promote your new landing page so you’ll be drawing all of your web visitors to it.
Then, just make sure and follow up with those folks who probably already know or will soon meet new folks that you should be doing business with every 3 to 6 months.
I’m definitely NOT saying that you should ask people over and over again to introduce you to anyone who might be thinking about selling. That is far too vague and you’re already making them work too hard.
Instead, let them know that the last house you sold went for above asking price in 7 days, so if they know anyone selling a house they can introduce them to you. Now, you’re doing them a favor.
After you get the hang of it and create your referral landing page, take the next step and put up a buyer’s guide. When you’re in the Squeeze app, you’ll notice on the left hand side of the screen that you can either have visitors receive a download after they opt-in or redirect them to a new page.
While you’re setting up this page, remember the purpose of a landing page is to generate leads and to do this you need to market to a specific niche. So, offering a general Buyer’s Guide isn’t going to cut it. This doesn’t provide your visitors with any new information that they couldn’t simply obtain elsewhere or through a quick Google search. You need to offer them value.
Your page needs to be highly-targeted. Make it specific to newly-weds, or even first-time home buyers. By now, you should know your audience so whatever their interests are, make sure you speak to them directly on your website.
And with Squeeze you can design tons of custom landing pages. And since Squeeze already integrates will all of your other apps you can use tools like Cookies to see everything people are looking at on your site and then use this information to create future pages. It’s full circle lead capture!
The first type of real estate landing page I recommend all agents get on their websites is a seller landing page. To me, this is the most time tested and real way to get leads from your website. Don’t trust just me though, look at Zillow and Trulia.
Zillow tries to give every home in the world a “Zestimate” and Trulia.com/sell is definitely not hiding what it is trying to do…
Offering home valuations is a great way to get leads online.
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You can get leads from Facebook Ads, Google Ads, and more.
There are several things to take note of here
1) The Logos and personalization of the background. You want this to be as local as possible
2) The text is borrowed heavily from Trulia.com/sell
3) You’ll want to include a phone number. People still like to call in sometimes.
A landing page like this will typically convert up anywhere from 10-40% of its visitors into leads. You won’t get as high of Opt-In’s as you will get for a piece of content. But the leads will be of higher quality for the most part.
This type of landing page is great for getting leads who are ready to list quickly.
In my opinion, free e-books are on their way out. No one has time to reference a long ebook and it probably won’t help them much because of that. I also have seen a decrease in the percentage of people that optin for a free ebook.
Lately, a free cheat sheet has been cleaning up when it comes to landing pages!
The good news is that they are even easier to create than an ebook. Find a pain point for home buyers. This can be something as simple as a “Neighborhood Review Sheet” or “What You NEED To Know.” And make it in Microsoft Word or Pages. Then save it as a PDF.
Next, head over to your LeadSite and select “Squeeze”
This time, I suggest selecting a short and simple page for this optin. You really don’t want to give them too many distractions!
This template works great for that:
To customize it, simply change all of the E-book language to “cheat sheet” and swap out the logo.
Finally, under Download settings be sure to upload your PDF or word doc.
1) Facebook Groups – these groups are an awesome source of traffic!
2) Twitter – Check out this Twitter strategy where you can automatically reply to people interested in real estate now.
3) Facebook Ads – You can setup this ad that looks exactly like Trulia’s currently running.
4) Bing Ads – These ads are more than 1/3 cheaper than Google ads in most networks. You’ll have no problem getting cheap clicks from this network. Learn about Bing Ads for Realtors here.
5) Google Adwords – Andrew @ Great Colorado Homes has an awesome guide for those interested in setting up their own adwords campaign here.
6) Print Ad – This Inman post shows great things you can do with print advertising. You can also include a link to your squeeze page on the print ad and really up the effectiveness of your campaign.
Have you had success with landing pages? Let me know your experience in the comments below.
If you like this post, be sure to take our Free Real Estate Marketing Course. To get all my updates: Join me on Facebook and Twitter.
I’d love it if you could email or share this article with anyone you think would benefit from it! Talk with you soon, -Tyler
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