Now that you have seen some awesome real estate blog ideas, here’s a list of topics:

Easy Agent Pro’s list of 40 real estate blog topic ideas:

1. Discuss the top misconceptions of buyers
2. Discuss the top mistakes FSBO’s make
3. Create a slideshow on slideshare of the most expensive homes
4. List the best apps to use while searching for homes
5. Create lists of the top things to do nearby
6. Explain special considerations for selling houses with animals
7. Talk about how to sell a home while living with children
8. Make a list of famous people who live in the area
9. Shoot video of local schools
10. Interview teachers and principals at those local schools
11. Write the top 10 online marketing tactics you use to sell homes
12. Write the top 10 reasons you’re helpful to buyers in a low housing market
13. Make a list of the top myths about real estate
14. Make a list of the top restaurants nearby
15. Make blogs specifically for any large company that relocates a lot of people
16. Create checklists for selling
17. Create a checklist for buyers
18. Create a checklist for renters
19. List the most expensive homes in the market area with images
20. Create videos of all the local neighborhoods
21. Release a market report monthly
22. Compare your market report to the national one
23. Inform home owners how much the value of their home has gone up
24. Do a roundup post of all the local blogs that cover things going on
25. Keep a post or page that you update weekly with local events
26. Create the guide to choosing a local school district
27. Make a list of all the Twitter accounts of the local politcians
28. Explain financing to buyers
29. Explain the selling process to buyers
30. Breakdown something that can typically go wrong during the selling process
31. Make a list of the biggest/best agents in town
32. Write reviews of Realtor conferences
33. Write reviews of real estate products
34. Write real estate marketing articles and explain how they’ll help your sellers
35. Write about the best waterfront properties
36. Write about the best neighborhoods for dog owners
37. Explain why you love living in your town
38. Explain the difference between you and 6 of your competing brokerages. Focus on the concrete differences
39. Highlight top real estate photography tips
40. Create short videos of you introducing your team

Here’s the thing:

These real estate blog ideas are just a starting point for you.  A blog can be one of the more effective marketing tools in a real estate agents toolbox.  It can help you get ranked on Google, convert more leads, and see dramatic profits.

The thing is…you have to stay at it!

Blogging generates leads and success over time. These real estate blog ideas are a good way to start slowly getting discovered more online!

For example, a recent LeadSites customer just had a website visitor find her on social media. They read a few of her blog posts. And then contacted her to buy a house.  She made $8,000-$10,000 simply by having a few helpful blog articles on her website.

This is not a rarity!

In the new age of technology, agents need to be helpful in-person and online!

20 Real Estate Blogs That Don’t Suck!

What do these headlines have in common?

• Why You Should Make These Home Renovations
• 10 Best Ways To Sell Your Home
• Not Getting Results From Your Listing?
• This Couple Wanted To Sell Their Home Today, And You Won’t Believe What They Did To Get It Off The Market

For one, they suck.

And all for different reasons.

The first three are fine blog ideas, but these are not titles.

They’re generic, vague, and…boring.

That last one I threw in for fun.

You’ve no doubt seen this kind of clickbait headline on real estate websites.

But hopefully not recently because this kind of played-out formula will most likely be buried deep within your Spam mail these days.

You need to find a better way to hook readers.

Whether the main objective of your blog is to convert traffic or leads, you have to be specific.

And honest.

If you publish “The Ultimate Buyers Guide,” you’d better make sure it is literally the most useful piece of content your viewer has ever read.

Headlines that over-promise something are likely to under-deliver in content.

You can avoid all these headline pitfalls and generate more traffic by letting your readers know exactly what you’re offering.

#1 Home Renovation Tips You’ve Never Thought Of

You can cover a lot of ground under a title like this.

But it’s still more specific that simply stating “Home Renovation Tips.”

Give you readers something they can use.

Most owners probably already have a lengthy check list of improvements they’d like to complete.

So help them out by giving them a quick sheet of additional, often overlooked tasks that they may have forgotten.

#2 Design The Backyard Of Your Dreams THIS Weekend

DIY and project-based articles are always going to be popular.

It’s even better when it’s something readers can take action on now!

#3 The Secret of Selling Your Home For 15% More In Dallas, TX

Sellers in your area are sure to bite with a post like this.

We’ve all got tricks up our sleeves.

Here’s a great chance to show potential clients what you can do.

Share this blog on Facebook and give it a boost to reach new leads.

#4 Here’s the Method That Is Helping My Listings Sell 2 Times Faster Than Market Average

This headline works because it’s not full of false promises.

A time-tested strategy that you can pass on to readers is gold.

#5 What The Real Estate Market Is Doing Today And How It Impacts Your House

Here’s one way to spin your monthly market report into an article that isn’t totally dull.

This title is way more interesting and relevant to your audience.

We all know that market updates make great filler content and definitely bring value, but they can be so tedious.

Do you really want to spend the time writing something no one is going to read, let alone care about?

Your time is too valuable.

So make all your marketing and lead gen efforts worthwhile.

#6 Solar Power: Increase Your Home Value By 30K With This Eco-Friendly Upgrade

Honing in on any housing trends- whether it be new technologies or increasing sustainability is always good.

Pair a hot topic like going green with adding value to a property and you’ve got another formula for a great post.

#7 Avoid Market Stagnation At All Costs! What You Need To Know When It Comes To Pricing

With this blog comes a sense of urgency. And action.

This is a good thing.

Delivering content that is time-sensitive and super relevant is a lot different than presenting text that suggests the subject is dramatic or dangerous.

No need to stress out your readers.

In fact, sharing critical information with them should do quite the opposite.

Especially if you tell them upfront WHY they need it.

#8 Home Renovation Layouts Straight Out Of A Tim Burton Movie

One of our team members came up with this headline and it’s too good not to include.

With Halloween coming up next month, this topic is great for the season, but you can change the movie/director to fit just about any time of the year or subject.

Layouts Straight Out Of The Wizard of Oz

Straight Out Of Star Wars

Straight Out Of A Winter Wonderland.

You get the idea.

Point is it’s a fun and unique way to tour properties.

#9 What You Need To Know About Student Loan Debt When Buying Homes In Denver, CO

Appealing to a large, yet specific demographic is always good.

When writing for millennials, you can bet buyers or sellers of the generation will appreciate any insight you have on getting around their pile of student loan debt.

#10 The Method Buyers Are Using To Get Their Mortgages Approved With Lower Rates

When you find a method that works, share it.

You can even share what didn’t work on your way to success.

Knowledge is knowledge and when it comes to the mortgage process, you’re your client’s best friend.

#11 The Top 3 Ways To Avoid Being Denied Your Mortgage

Another example of how to engage readers on the subject of mortgages.

You know that buyers are googling this constantly.

Keep your titles fresh to make sure your articles end up on their screen.

#12 Is Your Home Fire Safe? Don’t Lose It!

This scenario is one of nightmares for homeowners.

But this isn’t a fear-based read.

It’s preparation.

You want your leads to know that you’ve got them covered no matter what their question or concern is.

#13 How to make an extra $3-5,000 a month by sharing your home on Airbnb

Show your readers that you care about them.

An easy way to do this is to share creative money-making activities with them that don’t directly benefit you.

Again, the entire purpose of your blog is conversion.

The way you get there is up to you, but I assure you that the more giving and open you are, the more you’ll get in return.

As we’ve always said, you’ve got to give value to get leads.

This extends to providing clever tips and tricks to make their lives easier and better, whenever possible.

#14 Read This Before Submitting Your Mortgage Application

Anything real estate-related is likely to be a major life decision for your client.

And they are going to want to be absolutely certain in every choice they make to avoid any regrets.

Help them along by reminding them why you’re the best for the job.

#15 Ready to List with Zillow? Read This Before You Do

Another example of how you can help out potential clients before they make a mistake.

#16 Home For The Holidays – Why You Should Sell This Season

Again, seasonal posts can be adapted to any time of year.

November and December can be especially challenging times though, so why not get ready now and reach out to wintertime buyers and sellers?

#17 Not Again! Here Is What I Did To Burglar-Proof My House Forever

This is a more serious topic, but one that should be addressed nonetheless.

No one wants to think about their home being broken into, but it happens.

Let folks know what steps they can take to protect themselves and their families.

As well as what resources are available locally.

#18 Politics and Its Impact on Housing In Kansas City

Politics are always going to be big news.

Whether we like it or not.

Talking politics always has the chance of being controversial, but don’t be afraid to talk to your readers about local and even national races.

Take a look at your area and let your know audience know what each outcome could mean for them.

#19 How Renovating My Madison Home Saved My Marriage

Blog writing is storytelling.

And folks love a good story, especially when it has a happy ending.

Maybe you can speak from personal experience, or retell a client success story from you perspective.

The title here is just a suggestion.

You can literally substitute the words Renovating, Home, Saved and Marriage with whatever you like.

How Updating My Closet Changed My Life

How Working With A Real Estate Agent Got Me My Dream Home

How This Weekend Project Brought Our Family Closer Together

Fill in the blanks and just start writing.

#20 Guess what home sold for $100 Million

This last headline is actually from a recent post from LeadSite user Exit Realty .

They covered the selling of the Playboy Mansion from a real estate perspective and we thought it was totally clever!

I hope these ideas are helpful for you!

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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