Top 29 Real Estate Tools for Agents
Tools not only make your life easier, they help you close more leads. These are the top tools agents should be using to better their marketing efforts and
From making your life easier to getting more efficient at what you do, tools can help you online and offline. These top real estate tools for agents are helping agents around the world do more with their day.
Are you using any of them? Do you have a mundane task that can be eliminated with a more efficient modern tool? Here are the top tools I see Realtors getting the most from:
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Saving files, folders, notes, and documents may not seem like a big deal. BUT Evernote does it so well that it is a huge deal! Where do you keep all your receipts for tax season? Where do you keep all your old files? Where are your notes from that conference you went to 1.5 years ago? They could all be on Evernote. They could be on your phone, tablet, and any computer with internet access. Evernote also makes it so easy to search all these folders that finding things is easy.
Mailbox makes email inbox 0 a reality. You can schedule emails to be sent back to you any time in the future. This is great for those message you just can’t get to now. It also has a mac app that’s awesome. Use this if you need to re-gain control of email.
CRM made simple. Contactually tells you what to do and when to do it. PLUS, they have pre-written email sequences for Realtors that are awesome! I love their buckets. You simply add contacts to buckets and the system tells you when to email them.
Grasshopper and Ring Central are awesome! They give you big business phone capabilities at the costs typically under $20 a month. You now can easily not miss calls and automatically forward calls to the right people. This also gives you the ability to have many digital phone benefits while not costing what IP phones cost.
This app makes it so easy to sign documents and send them. Honestly, I haven’t printed out and signed things in ages. Simply draw your signature and this app will remember it. It will also let you fill out any required fields and then exports the documents as a PDF. You can even share it via email at this time.
There are so many of these I won’t mention a particular one. You can find any number of great document scanners for your iPhone, iPad, and more! These make it really easy to turn that form into a PDF and email it to a client without having to make a trip to the office. If you’re in the field, you can stay there and simply mail a PDF to your clients with these apps.
If you aren’t on Pinterest, go join it now. It’s the biggest driver of website traffic (AKA LEADS) in the whole social media realm. Plus! It’s great for real estate. Real estate is such a visual industry. You can make boards about interior design, DIY, neighborhoods, ect! This is a great lead gen platform. Click here to see some great Real estate Pinterest tips
There is nothing simpler for lead generation than a blog filled with helpful articles. You really can’t effectively use social media, paid ads, or seo without a wordpress blog. We’ll setup a great one for you here.
Bufferapp is a simple way to schedule social media posts. When you sign up, you simply input when you want the posts to go out. Then, you just loadup your Buffer feed and the posts go out at the times you picked. Plus there are cool browser extensions that let you “buffer” pages on Easy Agent Pro with one click. 🙂
Want to run ads? Or Steal Leads From Trulia? You need leadpages. These website pages convert traffic VERY well into leads. They have a super easy to use system that makes it easy to take your traffic to the next level.
Do you need a new brand? Need a new real estate logo? Need business cards that match your real estate logo design? This is the best place to go for that. Instead of hiring one graphic designer to give you one brand idea, hundreds of designers compete and you get to choose the best design. The process is awesome! You get a great design in less time with less work and more options!
Mailchimp is awesome for sending newsletters. The best way to make money from your website is by getting peoples email address and then talking with them via email. Mailchimp makes that easy and free. I recommend setting up Mailchimp with your website today!
Want a fancy autoresponder or drip sequence? I’d go with Getresponse then. They have a few more options that Mailchimp just doesn’t have. If you want a little more, pay get response their reasonable fee of $15 a month and go with them!
What’s the next step after you have enough leads? Getting organized and building your team! Trello makes it easy to manage projects and tasks. If you’re visually minded, you’ll love how easy it makes project management. I recommend checking it out if you currently are looking for a way to be more organized.
Want to blog…but don’t want to write? iWrite has talent for hire. And the prices are awesome. I would recommend not going here for “SEO” articles but rather showing the writers you hire an article to ‘re-write’. Find a great article and tell them to base their article on that one.
Topsy is the tool you’ll use when looking for those articles to write. The search engine tracks what articles are LOVED on social media. What do you want when writing a blog? Never to write stinkers. You want articles that are already proven to be popular. This tool lets you track that and make sure the articles you are paying to have written or writing yourself are VERY high quality.
Presentation matters! Prezi is a great way to make an engaging seller or buyer presentation. It looks professional and the animations are different than the typical ones. Be sure to practice your presentation at least once before using it for the first time. They also have apps if you want to use them!
The more standard presentation app is Keynote for Apple or Powerpoint for Microsoft. These are great tools still for presenting. You definitely will give a better presentation if you have a script and presentation to work with.
Want to make maps of the inside of houses? Want to show clients what the inside of that house could look like? This apps been downloaded over 7 million times for a reason! It has amazing capabilities when it comes to the digital staging of homes.
Dropbox makes it easy to store documents, pictures, and other files online. I recommend backing up your important documents to Dropbox weekly. Additionally, I use dropbox to trade video files and photo files with my team. You might find it useful for trading scripts or other important documents with your team.
Video made super easy! Want to make a video that has special effects? Magisto automatically adds a theme and music to your footage. They make you look like a pro designer. This real estate app makes it really fun and easy to make videos. You can make your downtown neighborhood tour really stand out from all the other ones out there!
Bond lets you send ‘hand-written’ postcards from your phone. Ok…so they aren’t really hand-written. But the app makes it look like it is. And they send them instantly. This is a great way to make a touch in your 33 touch system without having to find, sign, and send a post card.
Contactually is an awesome full-blown CRM. Streak is free and has all the functions you need in a CRM in your gmail inbox. If you need a free option and don’t mind how it looks (it’s a bit of an eyesore), the app is an awesome way to keep your followups in line.
Craigslist still has buyer and seller leads. If you aren’t using it, you really are missing out. This is a great task for your admin to complete for you! Simply have them post the same ad or the same type of ad for a different property daily. You’ll get a fair number of inquires simply from posting free ads.
Yoast is the best SEO plugin for WordPress out there. Simply follow the easy to understand instructions and your posts will be more SEO friendly. The app adds the necessary meta data to your posts and helps you format them properly.
Do you perform a lot of repetitive tasks? IFTTT lets you schedule followups based on actions you take a lot! I really recommend checking out some of their social media tasks. They can really help cut down on the amount of time you spend on social.
What are your favorite apps and tools that make real estate easier? Let me know in the comments!
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