Want to know the number one mistake most agents make online? (Particularly with Facebook Ads…)
They use “One-Wheeled Bike” marketing.
By the way, Click Here to check out our Free Private Facebook Webinar.
What are examples of
“One-Wheeled Bike” Marketing?
Examples:
- Setting up only 1 Facebook Ad campaign and expecting to see results⌛
- Publishing one blog post and waiting for leads to rain in ☔
- “Doing” social media for a couple weeks and expecting your business to triple ?
In these examples, the agents all made the same mistake!
They relied on “One-Wheel Bike” marketing.
The fact is most people NEED to see you 10 times before they’ll become leads!
And it’s actually really easy to do that these days.
Let’s look at our LeadSites success formula…
You see:
All of these agents were not building multiple touch points into their internet marketing plan.
They were wish marketing! They were wishing leads would come from 1 action.
Rarely do you get quality clients from one online touch.
And there’s a really easy solution to this problem!
One of the easiest ways to INSTANTLY generate multiple touches with your real estate website is through Facebook Ads.
Why?
Because you can get a pixel from Facebook that lets your show ads only to people who’ve visited your site.
Simply go to Facebook, and paste the pixel they give you into your site like this:
And this part is pretty easy. You can setup real estate Facebook ads in just minutes after this.
But the real question is…
What ads work?
So:
To make it easy, I’ve found 16 ads that Zillow (and Trulia) use.
These are literally live on Facebook at the time I’m writing this.
The hope is that these examples inspire you to create your own better ads.
(Not to just copy them…)
Through studying ads others use, you can make your own better and more profitable!
The 16 Real Estate Facebook Ads Zillow Uses:
Want to see the landing pages?
How to use these examples:
- Notice how Zillow uses homes as images for all of their ads? Consider using images of local homes without text in your ads.
- Do you see how all the headings are inspirational in tone? Consider this when writing your headlines
- If you want to look closer at an ad, click the full screen icon.
- Use the white Left/Right arrows to scroll through all 16 ads.
What do you think?
Leave a comment below with how you’re going to use these ads to STOP one-wheel marketing online! Let me know if you have any questions with how you should setup these Facebook Ads.
If you want to read more about Facebook retargeting, click here.