Emotional connections in real estate: one thing the portals can’t compete on
Tired of losing leads to real estate portals? Here's what you need to know to beat Zillow and maintain a human connection with your leads.
Generate leads by checking for signs of life with former real estate clients
I have three geriatric dogs. Although the stack of vet receipts proves their advanced age, I find myself constantly checking my pooches while they’re napping to see if they’re still breathing. I do the same thing with my former real estate clients, if you can believe it. If one of my dogs sleeps through my grabbing the keys before leaving the house, while the other two run for the door (well, it’s more like “toddle” to the door) I’m Johnny-on-the-spot, looking at the sides of its body for signs of exhaling and inhaling. Do you check for signs of life...
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