16 Hacks For Real Estate Websites That Drive More Leads And Listings
Are you looking for real estate websites that perform? These 16 hacks are what drive the top real estate websites to succeed no matter the competition.
Last year we published 16 Hacks For Real Estate Websites That Drive More Leads And Listings…
Today, we’re updating it!
But why should you read this…or care?
Well….Over the last year, I’ve asked 35,000 real estate agents for their website.
The 16 hacks below are the summary of everything we’ve found missing on the average agent’s site!
Want a site that works as hard as you do? Learn more about Leadsites!
This is 2020…
Where do leads come from?
And there are really only 3 ways to get that traffic. (Google, Facebook, & Ads…)
Real estate blogs are no longer an excellent way to build trust and maintain credibility on your website. They are a requirement to get traffic and leads.
That does lead us to a common problem – agents don’t know what to blog about. Oh sure, at a distance everyone is an expert on several topics, but when you’re faced with a blank post, filling the space can seem daunting. Here’s a pro-tip: separate generating topics from writing. Create a list of topics that you can refer to when you’re ready write. When you have a free moment, scan the list and choose something to start with. You can start with our list of real estate blog topics here.
Here’s the problem…
The problem is that there is virtually no lead capture with the way most real estate websites are built.
A quick solution for this is to turn each of your blog posts into a mini-landing page.
And here’s how and why this works:
Most of the blog traffic that comes through your site is going to read one post and then leave. Designing each blog as a landing page will allow you to maximize your potential of converting leads from that incoming blog traffic.
Here’s how you can setup successful lead capture on your blog for maximum results:
Close your eyes for a second…and think about your office meeting room….or a local Starbucks.
What’s the average person doing?
Are they on a phone?
Your website needs to be optimized for mobile. But that’s just the beginning…
When it comes to real estate, a mobile-ready lead capture website is a must!
Over 80-90% of buyers are starting their search online and at least 30% of those searching for a home are doing it from a mobile device.
A while back Google changed their algorithm to rank mobile-friendly sites higher than those that aren’t designed for mobile. This alone could be costing you between 30 and 50% of your real estate website traffic.
There is so much you can do to maximize your real estate website today, but if you don’t make it easy for people who are ready to buy to use your site from their phone…
…you are going to miss out on a ton of leads.
Because over 60% of mobile callers are ready to convert.
So, let’s talk about how to get you more leads from mobile:
For starters, you need a mobile-responsive website. Not just a mobile website.
What’s the difference?
Here’s a video that talks about the power of Lead Conversion:
Does your lead followup system involve text messaging?
Because it should.
Let’s be honest…
A lot of the time we don’t contact our leads immediately (within 5 minutes of them opting in on our site) and this is probably why they don’t convert and why you’re losing out on qualified leads.
In fact, less than 5% of leads are contacted within 24 hours. And this is a big problem.
The average person’s attention span had dipped below 10 seconds, so you can bet that most leads will have lost interest, if not completely forgotten about what you have to offer them, by the next day, if not within the hour.
These are leads you’re losing to the Quit Window! The leads are quitting before you contact them.
What’s the best way to get ahead of this?
Take the conversation from your website to their phone. Because, get this, folks are seeing an average 40% response rate from texts.
But what if you’re not even getting notified about your fresh lead until much later in the day? Well, if you have a LeadSite, we’ve already taken care of this with one of our newest apps called Texty.
Texty will automatically send you a message when a new lead comes through and the app will also send your lead a message so you can start the conversation faster and never miss an opportunity!
If you don’t currently have a LeadSite you can’t really automate texting, but there are still some steps you can take to increase your response time. Here’s the alternative we’ve come up with.
If you follow all these tips, you’re going to be getting tons of leads.
How will you manage them?
You’ve got to have a system in place to followup with leads automatically, otherwise chances are you’re going to lose them.
When it comes to choosing a real estate CRM it can be easy to overanalyze your options.
The thing to keep in mind is why you’re getting one in the first place.
The goal here is to convert more leads and systematically stay in touch with all of your contacts.
So, you need ensure that your website hooks up to your CRM. That way, when a lead captures, they will deposit directly into your CRM.
If you use Leadsites, then you’re probably already familiar with Paths – the powerful tool that connects your leads to nearly any real estate (or non-real estate for that matter) CRM. What’s great about Path’s is that it allows you to put different leads in different lists, tags, and entire tools – so your buyer’s can be set up in one system or list and your seller’s added to something entirely different. Paths is powerful lead management!
Here’s a video that explains Paths –
Otherwise, be sure to figure out a way for all of your website leads to directly deposit into your CRM.
Be sure to check out our home staging guide for help turning all those leads into clients.
Ready to save time by decreasing your reliance on phone prospecting?
One of the best ways to cut down on cold calling is Pixels!
You can use Pixels to deepen your relationship with leads and thus, increase your chances of turning them into clients!
Pixels is a Leadsites feature that enables you to follow your real estate website visitors with Facebook Ads.
Why is this so awesome?
Because people love video!
This is how you can begin to establish a more meaningful relationship with your leads without having been on the phone with them even once. They get to see you, hear your voice and hopefully learn something new.
This way, when you actually do make contact, you’ve already connected with them!
Here’s how it works:
One of the best ways to get leads is through landing pages.
But designing these lead capturing pages can be complicated, to say the least.
Here’s a trick…
LeadLock lets you turn any page, post or listing on your website into a landing page instantly. This way, you can use your existing content to gather leads.
For instance, if you want to turn a blog post into a landing page and have people opt in before viewing the content you can do that in no time! Just add #LOCK behind any of your blog posts URLs, and you’re done!
LeadLock is also great for boosting social media conversion. You can share your locked content or create a Facebook Ad from it to drive traffic back to your website and start gaining more leads on a daily basis.
Ready to see it in action? Check out the video below.
In addition to rocking great blog content on your website, you should also consider integrating video. After all, listings that incorporate real estate video marketing tactics receive 400% more inquiries than those that don’t.
Yup, you read that right. 400%, so you definitely want to start producing videos and sharing them not just on Youtube, but on social media and your real estate website as well.
Embedding your Youtube videos on your site can also help you get more traffic to your Youtube channel.
They’re a great way to supplement your written content too and will also increase your Google search results visibility.
And as I’ve said before, videos are a fantastic way to build trust and strengthen your relationship with both leads and clients. They get to see and hear you.
The video content you produce also gives you the opportunity to establish yourself as a local expert. You can do a tour of a neighborhood, preview local restaurants, review the schools in your area, just to name a few! Even putting up a welcome video and introducing yourself and any team members you work with is a great way to start earning credibility and get your name out there.
Your testimonials are the best way to convert traffic into leads.
So, you should absolutely be highlighting all the reviews and testimonials you have on your site.
We help agents do this with LeadSites by having their testimonial landing page link to a scheduling page and we’ve seen time and time again how effective this can be. Potential clients will be most motivated to contact you after they’ve read about all the great work you’ve already done. You’ll ease any concerns they may have so they can contact you with confidence.
I really cannot stress enough the importance of linking your testimonial page to a contact page, this is such an effective, yet effortless way to capture more leads.
And, after all, the whole point of your website is to make it easy for people to contact you and this landing page is going to do just that all while warming up your leads.
Here’s the thing
There are so many different types of landing pages you can have on your real estate website.
One you’ll definitely want to set up is the seller landing page.
If you have a Leadsite, then you’ve already got a build in seller landing page, otherwise I recommend setting up really all your landing pages with Leadpages.
Having a seller landing page is truly the best way to get home valuation leads online.
When it comes to ranking on Google, neighborhood pages are an excellent way to increase your search visibility and start show up on the first page. But in order to do this, you’ve got to create content.
This can seem daunting at first. What if you live in a small (or, let’s face it, boring) area? Or maybe you’ve just been bogged down with a bad case of writer’s block. It happens to all of us, but the fact of the matter is you need content to succeed in SEO.
And trust me, it’ll be worth it.
When you focus on making neighborhood pages you’ll begin to see an increase in SEO leads and referrals will start to convert better. They also present you as the neighborhood expert which helps you close a higher percentage of deals. Sounds pretty good, right?
If you’re unsure what to write, or where to start check out this post right now: Make PERFECT Neighborhood Pages In Under 30 Minutes By Copying These Step-By-Step Formulas. I’ve broken down three unique community pages for you to add to your website that will start getting you results in no time.
This is also a great time to tell you about Instafarm. Instafarm is an app we at Easy Agent Pro created to get you more leads on Google in less time. With Instafarm you can turn literally any page on your Leadsite into an SEO page. This means you’ll become even more visible on Google.
The best part? All you have to do is fill in the blanks and you’ll be generating leads from Google just like that. Instafarm will direct the focus of the users on your site towards the images and video content available and then create professionally designed and placed call to action boxes next to them. This helps you build a bigger audience and develop trust with your potential leads.
Learn more about how Instafarm works here.
Now that we’ve introduced neighborhood pages, let’s get into the details of writing for Google.
Google really wants you to be successful. They want to help you.
But why are you getting found?
You’re not speaking their language!
Here’s a video that explains how to do this:
To start, write down some ideas, as many as you can, too many to implement. This will help to shake any reservations you might have about your abilities to write and hopefully get the creative juices flowing.
And remember, just because you don’t find previously existing content on a subject you want to write about doesn’t mean it isn’t worth pursuing. It’s just the opposite, actually. This is a huge opportunity for you to be the first to create the content and then start dominating search results with your niche topics.
If you’re still struggling, check out Yelp reviews for some inspiration. You can see what people are interested in and what they’re already talking about.
So, how do you use your content to start ranking on Google?
You need on-site indicators–your pages, blog posts, links and texts are all things that make up your on-page SEO and this is really the thing that will determine if you show up in searches or not.
The first thing to consider is keyword placement. The keywords you use are the terms you want to show up for in searches.
While you’re making a list of all the things you might possibly write about, also jot down the keywords to go with them. Then, when you’re writing, make sure to include the words in your post. A good ratios is 1 to 2%, any more than this and Google will catch on because you’ll notice that your content begins to looks unnatural, it’s also known as keyword stuffing.
Also keeping in mind that Google is a service that is used simply to provide answers to questions. And it will give them the best possible ones first. So, if your article effectively answers a question or need, you’ll be well on your way to getting SEO traffic.
One of the easiest ways to improve your website is to implement proper Calls to action.
The best websites all have clear and consistent calls to action.
You need active calls to action that give people more information in exchange for their contact information.
Through the use of sidebar calls to action that link to landing pages, you’ll be able to actually turn blog traffic into tangible leads.
This type of lead capture usually adds another percentage point to the percentage of leads that convert from your website traffic.
Find Me is the latest Real Estate SEO tool that we at Easy Agent Pro designed to help you optimize your Leadsite for Google from the ground up! The Find Me app tells you precisely how much information you need to include on your Instafarm page and also makes suggestions for you!
We’ve made it easy for you to create content for your website without having to worry if you’re doing correctly so you can focus on what really matters–your awesome content!
If you’re not currently using a LeadSite, you can still improve your Google search visibility by optimizing your pages. Here are just a few things you should check off your list: include visuals–images, video…etc., link to other sources, and focus on your keywords. Like I said, you should have a page for each keyword you want to show up for and then be sure to use that keyword in the url, 1-3% of the time throughout the text of the page and also in the title.
In order to succeed in real estate with your website you need create pages with the following components: 1,000 + words, photos, videos, listings, lead capture, backlinks, and a killer design, just to name a few.
You also need to keep in mind that folks need to to see you 10 times before they will even become leads. Sound like a lot? It’s really not and we’ve broken down exactly how to achieve this with our Leadsites success formula. It goes like this:
It’s incredibly rare that you’ll get clients from only one action, so building your action plan to incorporate multiple actions, including building value, engagement and touches OVER TIME is the best way for you to become successful online.
With LeadSites, we give you a playbook to help your site win. It looks like this:
Page speed matters to Google and when it comes to your site load time, every second counts. You really want to optimize your pages to load as fast as possible as decreasing the amount of time it takes your content to load can seriously improve conversion rates and even benefit your SEO success.
Think about it: when you visit a site that is slow-loading how likely are you to jump off and look else where? Multiple surveys have shown that just about 50% of internet users are expecting sites to load in 2 or less seconds and are likely to exit a site that has a load time of over 3 seconds.
Even more shocking, nearly 80% of consumers are unlikely to return to a site if they have experienced a delayed load time.
Finally, we all need a little help sometimes and one of the things we’re most proud of at Easy Agent Pro is the training we provide to help agents grow their business and succeed with their LeadSite.
We’re here to teach you how to get internet leads. And we accomplish this through a few different avenues. For one, we hold monthly webinars where you can learn all kinds of new marketing strategies and ways to continue to improve and make the most of your site. Additionally, we’ve created a Facebook group for LeadSite users as a community-building effort to help agents come together and share advice and tips about strategies they’re implementing and the ways in which they’re using their site to grow their business.
You’ll also get complimentary success coaching! Our success coaches walk you through your LeadSite, show you exactly where the apps are, help you make a plan for your first week and first month using your new site AND hold you accountable by following up with you via email.
And best of all, we feature our best agents every month on our own blog!
If you’re considering a real estate website, these 16 things will really help.
All of them will help you get more leads and grow your business!
We’d love to build your real estate website at Easy Agent Pro. Talk with us today and see if we’re right for you.
And don’t miss our guide on crafting the perfect real estate slogan for your brand!
Congrats! You’ve made it to the bottom.
Getting traffic to your real estate websites is great.
Getting leads from your real estate websites is great.
But when the stars align and you can go full throttle on both?
That’s when you know you’ve made it…
…because you’re essentially invincible.
You’re in luck because today I have something that will make you feel like the king of the world:
16 Hacks For Real Estate Websites that you can use today to get more leads and listings.
Now: Most Realtors think real estate websites have to be super complicated and sticky.
But what I’ve found, is that the way you structure the flow of visitors through the design of the site is more important.
And what better place to start managing the flow of traffic than before they get to your awesome website.
This is crazy: But if you put a welcome gate up that is only shown to new visitors landing on your home page (no, this doesn’t interrupt people who clicked a link to go to a blog article)…
…you’ll see the page converts between 5-20%.
(If you haven’t used Leadpages in the past, they are a real estate landing page tool. They easily let you customize landing pages and deploy them anywhere online. The best use is to create a welcome gate for your website.)
Here’s how your welcome gate will help you capture 2-3X more leads:
First, you’ll need to head over to Leadpages and find the template you want to use. I recommend this one.
As an example, you can click “Landing Pages” and then “create new”:
You’ll then be able to easily change colors, logos, text, and lead capture settings:
After you’re done, you will want to click publish and head over to your WordPress website.
Let’s go to your WordPress Leadpage section and add our landing page as a Welcome Gate:
Once you click the publish button, you will now have the ability to see your new welcome landing page.
As you can see with any analytics platform, most traffic will land on your home page:
People who land on your home page usually don’t convert into leads.
You don’t need to be a genius to see that. Typically traffic converts WAY under 1%.
But here… literally thousands of people will see your landing page. And that page will convert 5-20% of them into leads.
Once you have the welcome gate live for a week or two… …try split testing the text on your page. You don’t want to lie with your offer.
But you can change it slightly and monitor the conversion percentage in Leadpages.
Before long, you’ll have a welcome gate that converts tons of previously useless traffic into leads!
Now that’s how you make websites really do work for your business!
PS: Easy Agent Pro’s welcome gate converts at 10%…
Let’s make this simple:
When someone finds you online, there are only two things that can happen:
1)They can become a lead… …or
2) They’ll leave and forget about you almost instantly.
When people convert to leads on your website, the grass literally looks a little bit greener outside.
Think about it: Facebook marketing methods seem more interesting… Real Estate SEO means something to you… And you stop worrying so much about how to get real estate leads.
But the higher your lead capture percentage, the more profitable ANY type of marketing is.
You need leads from your website. But, how?
3 simple real estate landing pages. Landing pages are simple pages on your website that solely worry about getting leads.
For example: Real estate lead generation has 3 main landing pages that work:
1) The Free Seller’s Guide
2) The Free Buyer’s Guide &
3) The Seller Home Valuation You need to make it easy to access these 3 pages on your website design:
That’s what you call lead gen flow!
But how do real estate landing pages impact the lead capture element of real estate websites?
These calls to actions are an old school marketing and copywriting tactic that was even used in newspapers. You can adapt these tactics for the online environment and get amazing results.
Why? Because you’re minimizing the friction it takes to do business with you!
The overarching goal of all real estate websites is to minimize the friction to do business with you.
People that succeed in real estate online do this very well: They give you something in exchange for contacting them… …and have multiple calls to actions for various types of clients.
(As an aside, we do all this for you in our LeadSites)
And link to them from almost every page.
There you go! You’ll be golden for almost every type of lead generation method!
Blogging, social media, SEO, and ppc can all be helped from adding flow and those 3 types of landing pages.
These days, Google is pretty darn smart and doesn’t care how many times you put your real estate keywords on your website.
Instead, they want you to earn your way up to the top of the search results.
Ever heard of the phrase, “You have to walk before you can run”?
Google wants your website to go after easier keywords before showing your website for the most competitive terms.
For example, if you want to show up for Google searches about “San Deigo Homes For Sale”… …you want to first show up on Page 1 for Patio Homes Near San Deigo.
Why? That keyword gets very few searches. So, it’s low risk for Google to display your website for that keyword.
To help you start showing up for these searches, here is an example of a decent page: (Taken from LeadSites)
…they now know that this page is about a neighborhood of homes.
But there are things you can do to make your neighborhood/niche pages show up even higher:
…it’s as simple as that!
To explain even more: You should have 10+ of these neighborhood pages on your website.
They should target hyper-local or niche types of locations.
You should then shoot to have 1,000 words and videos on each of these pages.
We’ll set them up for you with our LeadSites. You’ll easily be able to get traffic from Google to your website.
Want more tips: The complete Real Estate SEO guide is right here!
I can hear you calling me out already. “Tyler, that’s impossible.” But, stick with me and I’ll show you what I mean.
Create your own keywords It’s not that hard to do. For example, what comes up when you search your name?
It’s probably not your website.
Want to know why? Sites like Realtor.com, Trulia, and Zillow have you sign up for profiles on their website. So that visitors find their website when they Google your name.
You might not think about it this way, but your name and company name are keywords.
…and they are super easy keywords to rank for.
Just put them occasionally on your website!
The best part: You can start catching that traffic and converting them into your lead capture funnels.
That way you get them before Zillow, Trulia, and Realtor.com do!
Here’s the thing: Every buyer or seller that interviews you, will Google your name to find things out about you.
Do you really want them finding those big box sites first?
A little bit ago, I wrote a post about, “Real Estate Blog Ideas And Topics To Dominate Local Search“:
1) I don’t have time to blog!!!! – or – 2) My blog is the biggest asset to my business.
Here’s the thing: A blog is not optional anymore if you care about social media, showing up on Google, converting ads better, or building a consistent stream of traffic online.
It’s just not an option. Google literally hates websites that do not blog regularly. They get 4-6X less search engine traffic depending on the industry.
Why do you think Zillow, Trulia, Realtor.com, and every other major player in real estate invests in online content? Because it produces results. What’s the bottom line: Create content on your website if you want to succeed online!
Here are some tips for those of you who don’t like writing:
1) Record video answers to common real estate questions and pay someone on Fiverr to transcribe them for you. This will give you high-quality video content and blog content in minutes!
2) Outsource the writing of blog content. While this isn’t my favorite, you can easily have someone create blog content for your business!
3) Leverage the power of others. Do you partner with lenders or companies?
Ask them to contribute written blog content on a regular basis. The fact simply remains, you must create content to remain relevant online.
…you can’t “do” Pinterest unless you have content to link to on your website!
First, I’ve created a course for you to help you create the ultimate content here.
You’ll want to commit to a blogging or content creating schedule just like you commit with your lead generation. For example, let’s say you want to show up on the first page of Google for various keywords someone will type when trying to figure out how to buy a home.
You’ll hopefully have a WordPress blog (like we do on LeadSites) where you can add this helpful information.
Here’s the best part: Your articles will help build trust and confidence in your abilities as a Realtor.
People believe what they can see. If you have your unique selling system written out online, they will believe it more…
…than if you just explain it during your listing presentation. Blogs build trust.
This is often messed up:
But, agents care about ranking on Google more than social media.
Sure, it’d be nice if 1 million people visited your website… …but what if those 1 million people who visited all came from Russia? That wouldn’t be very helpful now would it?
More than traffic, you want people to engage with your website. And your popularity on social media helps this.
A couple weeks ago, I wrote a post called: “53 Real Estate Lead Generation Tips” and it got 5,300+ shares!
In addition to the shares, EAP got over 1,500 leads.
Here’s the kicker:
That post then quickly shot up to the first page of Google for several REALLY competitive keywords.
Social media not only is a key indicator of your website getting leads. It also indicates that you’ll show up on Google.
If you were Google, would you trust a website that wasn’t at least a little popular on social media?
Of course not! Here’s how you can get your content shared on social media:
1) Use Viral Content Buzz:
2) Post your content on Pinterest with images:
3) Have share icons on your website:
Here are some other real estate social tips to help you succeed:
Here’s a tip that requires no extra work: To get more leads, you need more traffic.
Right? Not exactly.
One of the best ways to get leads is to cultivate the people who already like you. Let me explain.
Do you have active lead capture?
Popups, like the one shown above, usually convert 2-7% of your traffic into leads. You can use this in several ways!
They can build newsletter lists for your business… …or be offers for things like “Free Home Valuations”
Here’s an extremely simple way to do this:
A simple tool like SumoMe will help you add active lead capture elements like Popups and SlideIns.
These tools, when setup correctly, can really help you dominate real estate lead generation.
Now: I know some of you think popups will negatively affect your user-experience and SEO…So, you might want to try a more subtle slidein active lead capture.
Or, a pop-up chat. Or maybe try content upgrades like these found on Easy Agent Pro:
This hack for you real estate websites will help make sure you capture the most leads possible per traffic.
How many emails do you send per day? 100? 200?
What if each email you send could drive traffic to your website? Here’s my email signature:
When you click my PS, this pops up:
That’s right! Every email I send, basically invites others to refer people to the website.
It works like a charm.
Visits went up dramatically after implementing the change.
Here’s how you set up your own PS: Go here: https://www.mikemustaine.com/mmtools/files/mailTo.html
Fill out the email… …uncheck both boxes.
And copy the “standard link” url. Put that as the hyperlink on your email PS.
Now: When someone clicks your email signature, they will be invited to share your website with their friends.
This is an awesome way to get more referrals! And get more traffic to your realty websites.
You probably already have a blog. And we just talked about all the benefits of blogging above. But here’s a tip to get your blog ranked much higher on Google.
Look at this outline:
This is how you use your blog effectively!
Are you doing this? You have neighborhood pages, right?
Then you’ll want to create blog posts about that neighborhood.
And in those blog posts link back to the neighborhood pages.
Why? This is called cross-linking.
And it works like magic for ranking your pages.
For example, in this post, I’ll link back to my post about Real Estate Logos. Do you see what I did there?
I created a link back to another post with the keyword. Google loves this. It’s the BEST way to use your blog effectively!
Do you want to show up in listings with Google Places?
The solution is simple: Add the same contact information across the web.
Your website should have a contact page. And that information should match the contact information on Yelp, Google Places, ect… …the more listings that match this contact information, the higher you will rank!
Here’s a little video showing you how to do this quickly:
Video was all the rage in real estate about 3 years ago.
People aren’t talking about it as much.
But don’t miss out on the results that you can get with real estate videos.
There are two awesome things videos can give you on your real estate websites:
The First: They help build trust.
People that hear your voice and see your face online already have a close relationship with you. If you can create video, and then deploy them on your website.
You’ll be golden.
Clients will trust you more and you’ll find relationships progress faster.
Secondly: Youtube is the second most used search engine online. It’s second behind Google.
Best of all: It’s videos get placed highly on Google websearches:
One of my battle-tested SEO and blog tricks is to include videos everywhere!
Google loves seeing Youtube videos on your website. And will rank you higher if you use them correctly.
They also love promoting quality videos in their searches. When you’re becoming a real estate agent, I really suggest using video to your advantage!
Here’s a trick: Whenever you pick 1 keyword for a blog article or website page, Google that keyword.
Scroll all the way to the bottom… …’til you find this:
These are keywords that people also search for… And they are closely related to your blog pages keyword.
So, you can include them in your article and rank for WAY more searches.
They actually help Google understand what your website is about.
Now, this page you are reading about is all about real estate websites.
So, what I do is Google real estate websites and find keywords at the bottom like this: Now I’ve got a mini case study that will show you how to reveal the top search results.
That means I’ll include words like top real estate websites and how to create real estate websites better than Zillow throughout the blog post.
Because my article will show up for a ton more searches! Plus, these keywords give you perfect ideas for what to write about. They tell you exactly what your potential clients are trying to figure out.
Most times, these keywords will give you ideas for your content subheadings. This little trick should help boost traffic to your real estate websites by over 30%. Most searches on Google are unique. That means the more words and unique phrases you include in the design of your real estate website… …the better you’ll be found online!
But a lot of Realtors don’t realize how easily they can use their offline relationships to boost their online real estate lead generation.
A lot of Realtors can’t figure out how to get traffic…is that you?
Do you depend on expired listing letters or open house sign in sheets? Guess what…
If you have partners offline, you need to use them online.
Find ways to partner with your local vendors and service business owners. They can link to your website in meaningful ways… …and send you more traffic.
Realtors get caught up in creating their own presence. That they often forget people can help them online.
If you don’t feel comfortable doing a marketing task, Real Estate Virtual Assistants or partner with someone who’s good at it. Leveraging your offline relationships and driving traffic through offline marketing is a valid way to build your business.
Have you ever seen a magazine? I want you to think of one right now… …have one in mind?
Great, what do the titles say? Perhaps one is: The Best Books For _____ in 2015
That’s a common magazine article title, right?
Of course! Every publishing company knows the best type of article isn’t reinvented.
It’s an article that was previously popular that was now made better. To help you understand this: When creating content, don’t start from ground zero!
The 3-up technique is where you find a previously successful blog article… …and make it better in 3 ways.
Here’s how you do this:
And when you use this trick… You’ll find that the content you write ends up being:
shared more often, found on Google better, and converts to leads better!
None of these tactics are worth anything if you don’t track your metrics in Google Analytics.
Without analytics, you have no idea how your real estate websites are doing!
Are you growing? Is traffic hitting your website? Are people not staying on your website for more than 15 seconds? All this stuff is super fixable with Google Analytics.
Here’s how to install it:
Take action today and start tracking your progress in Google Analytics. Just like any other real estate lead generation tactic… …it’s useless unless you track your progress.
Think about it:
Traffic will not just show up on your website. Leads will not just call you. You have to understand what is happening on your website. Google analytics is a must for real estate websites!
At the end of the day, all real estate sites have to grow your business.
Perhaps, it helps buyers find their homes… …or helps sellers feel confident to list with you.
No matter what your reason is for having real estate websites…
The best Realtors all have a goal.
And it probably is one particular goal. Now:
What I’ve found online is that it is very hard for a website to do 2 things at once.
When you develop your real estate website, you need one clear goal so that you know when they are actually helping your business grow.
Get even more leads from Google with InstaFarm!
We’ve made it easy for you to turn any page on your Leadsite into an SEO page. All you have to do is fill in the blanks and you’ll be getting leads and looking like the neighborhood expert in no time!
With the InstaFarm app you can:
The best part? It takes just minutes to create a professionally designed, optimized page.
We know what Google loves and have created a time-tested SEO formula to build your pages and capture leads that come from increased Google search visibility. The app directs viewers to your visual content as a way to strengthen trust and begin to build lasting relationships with potential clients. But that’s not all, to take it a step further, Instafarm also puts call-to-action boxes right next to your trust-building videos and images.
Why? Because in 2016, people trust Google. And based on the SEO stats we’ve collected to guide your New Year marketing plans, that won’t be changing any time soon…or maybe ever.
As an added bonus,I strongly suggest also incorporating these additional 2 landing pages into your real estate website design:
You want your visitors to be able to see all of the reviews and testimonials you have. This is a nice way to warm up leads. And, you’ll want this page to link up to the second bonus landing page I recommend to complete your real estate website design:
The schedule landing page is where you’ll let your leads know that you’re planning to call them. And this is extra important because chances are that if they’re already expecting your call, they will be even more likely to convert.
Now that I’ve talked about my favorite hacks for real estate websites…I want to know what you have to say.
What is your favorite hack?
Your comment below could look like this:
Here’s my website _____. I’m going to use hack ______ this week to see if I can grow my real estate business.
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Let’s boost your lead gen.