5 Reasons Generation X Real Estate Clients Are Better Than Millennials
Ever notice Generation X real estate clients aren’t getting much attention? I recently read yet another real estate blog post urging agents to chase after Millennials (are there many who AREN’T currently doing that?). Although the post was written in the past month, the writer decided to repeat the oft-quoted NAR stat that Millennials make up 36 percent of the buyer pool, thus making them the largest homebuying demographic. Guess what? NAR breaks down generations into age groups that no real demographer uses. For instance, they claim that Millennials are age 37 and younger. It is commonly agreed that Millennials...
Top 5 Real Estate Email Marketing Blunders
Real estate email marketing campaigns aren’t easy to get underway, but once they are you’ll spend less time and money on this form of lead generation than any other. To do it right, however, learn from others’ mistakes. Check out these five common real estate email marketing blunders so you can avoid them. And for a real estate website that takes the hard work out of marketing, be sure to check out LeadSites. 1. Not segmenting email lists OK, stupid question here, but have you ever received an email newsletter or other form of marketing that doesn’t even remotely pertain...
Revisiting The Value Pyramid + Content You Must Have To Get Leads [12 Days of RE Marketing – Day 6]
In order to get leads you have to give value! Learn what content you must have to land more qualified real estate leads with the value pyramid
Ready to get started?
Let’s boost your lead gen.