3 Way To Triple Your Real Estate Leads and Referrals
Wondering how you can grow your business in 2016? I show you three tactics for tripling your production with online marketing.
So, earlier this month I met up with my good friend and long-time LeadSite customer Justin Culley in his home city, Minneapolis.
We chatted about what’s been working for him as he continues to excel in his market and came up with 3 ways that he can use his LeadSite to grow his business.
I honestly believe these three things can triple a business.
But first, let me tell you what this is NOT…
These three ideas AREN’T magic. They aren’t something that you’ve completely never heard of before.
These ideas are strategic ways to use marketing platforms like Facebook and video.
If you’re looking for a magic bullet, let me tell you this:
Magic bullets do not exist.
These 3 tactics are not hard. But they aren’t some magic bullet that you spend 2 minutes on to triple your business.
Real estate marketing simply doesn’t work that way.
But the cool thing is…
If you follow these three tactics and spend some time perfecting your craft, you can easily triple what you’re doing right now.
Here we go…
During a listing appointment you’re going to want to demonstrate your digital prowess and help them feel confident to list with you.
Why not get ahead and pre-sell to them with a killer video landing page you’ve already created for their property?
If you’re a LeadSites user, you can do this with InstaFarm. Otherwise, you can upload your video to Youtube and keep it unlisted so only viewers with the link can see it.
Use your iPhone to pre-record a video to show them what their listing will look like. Let them see that you can help them better than your competitors. You will definitely be a stand out if you can pre-sell the client even before the listing appointment.
Justin did this before his next listing appointment, and won:
Just make the video, upload it to Youtube and send them an email with a link 1 or two days before your meeting.
Again, with InstaFarm you can create a custom landing page in minutes just for this client video. No other agent will do this and you’re going to blow your client and the competition out of the water.
Remember those old referral scripts?
Well, the way you take this into the present is with Facebook video ads.
Personally, I don’t think enough agents are taking action on this. I see a lot of agents putting up videos that are educational in nature, but ignoring call-to-response videos.
Take all the referral email and phone scripts you’ve perfected over the years and use them to record an awesome video.
You can then upload it to Facebook and run it as a video ad. Your call to action can be super simple and effective: just ask folks to tag people in the comments who are interested in buying or selling real estate so they can see the video and connect with you.
This is a really low friction call to action that doesn’t involve clicking anything or submitting personal information. You can leave the video running for as long as the information included is valuable. I would recommend shooting something new every six months or so.
What should your call to action be?
I think you should either try making a landing page with LeadSites Squeeze page. Or just asking people to tag their friends in the comment section.
Check this out.
Do you remember how you’re supposed to call everyone in your CRM monthly?
Well, you can actually touch them in a whole new way with Facebook ads!
Go to your CRM and export it as a CSV file. Watch the video above for a step-by-step breakdown of how to make this happen. You can then upload it directly to Facebook. What does this mean? Well, that awesome video ad you just made to land more referrals? You can now retarget it to ensure it’s running to your contacts and showing up in their news feed. This is going to grow your business and get you more referrals easily.
And there you have it. Now you can generate great results on Facebook by spending only a few bucks on Facebook ads. Put this into action this week.
Why not today?
Let’s boost your lead gen.