When WordPress Isn’t Enough: 6 Ways To Maximize Your Real Estate Website
Learn how to build an online lead generating wordpress real estate website. Let's see what works…discounts, tutorial videos, and free domains inside.
I’m Tyler Zey, creator of Easy Agent Pro. If you’re new to the world of WordPress Real Estate Websites, this page is for you! It contains the information you need to get up to speed quickly and start driving leads to your website today!
Click hereto take action now. Less that 1% of all Realtors have an active blog. Guess what else that 1% of realtors have. All the leads. Get Started Now!
You’ve heard me say it before…Content is King and More content = More leads.
Creating content on your website (or having a website that creates content for you) can only help your business to become more discoverable and, thus, produce more leads.
And whether you’re generating content through blogs or videos, you’ll be building trust, which is invaluable for you and your future success in real estate.
I won’t get into it now, but earlier this year I came up with 3 Formulas To Turbo Charge Your Real Estate Content Marketing And Dominate Your Market. You’re more than welcome to use one of these plans to kick-start your 2016 content marketing. See Them Here.
And while you’re on your way to becoming king of real estate web content, make sure to stop along the way and take a look at how you’re utilizing (or not) on-site SEO.
Your on-page SEO optimization is the very thing that will determine whether or not you show up in search results. So, where should you put these keywords? Start by creating a list of keywords you want to rank for and then make sure you have web pages to support all of them. Remember to place the keywords in these 5 areas:
Several Times On The Page
Title of Images and
Image Alt Tag
You can find more real estate SEO real estate hacks here.
Landing pages are simple pages that give your visitors more information while capturing leads for you. Use side-bar calls to action (we’ll break this down in the next step) and strategically placed links on your site to direct traffic to your landing pages. Also be sure to optimize the pages so they convert well for mobile viewing and browsing.
For example– Real estate lead generation has 3 main landing pages that work:
1) The Free Seller’s Guide
2) The Free Buyer’s Guide &
3) The Seller Home Valuation you need to make it easy to access these 3 pages on your website design:
To maximize your website, I also suggest getting set up with Lead Lock. Lead Lock lets you instantly turn any page into a landing page. This will allow you to use the content you already have to collect leads and the setup only takes seconds!
How? All you have to do is add #LOCK behind any of your blog posts URLs, and you’ll then have a landing page that looks like this:
What we’re talking about here is things that move to capture the attention of your web traffic and convert them to leads by offering something of value.
A simple tool like SumoMe will help you add active lead capture elements like Popups and SlideIns. These tools, when setup correctly, can really help you dominate real estate lead generation.
If you’re not totally sold on the idea of Popups, consider using a Popup Chat so your visitors know you’re there for them and ready to help.
You need to maintain the same level of follow-up with all of your leads and, let’s face it, managing any number of leads is completely unrealistic without a CRM.
If you don’t have a system in place to be able to automatically follow-up with leads, there’s a good chance you’re going to lose them. So, make sure your website hooks up to your CRM so when a lead captures they will directly deposit into your CRM.
When you’re choosing a CRM just keep in mind the primary function: To Convert More Leads and Systematically Stay In Touch With All Your Contacts.
Seriously, it’s (almost) the year 2016. Your website needs a blog. 90% of all home buyers start their search online and pretty much 100% of them use online research methods throughout the process.
And did you know that websites without a blog get 4-6 times less Google search engine traffic?
Just look at how much Zillow or Trulia invest in online content. They do it because it yields major results.
At this point, having a blog isn’t an option, it’s a requirement, but that doesn’t that you don’t have options for how you create this content.
Try these tips if you don’t like writing:
1) Record video answers to common real estate questions and pay someone on Fiverr to transcribe them for you. This will give you high-quality video content and blog content in minutes!
2) Outsource the writing of blog content. While this isn’t my favorite, you can easily have someone create blog content for your business!
3) Leverage the power of others. Do you partner with lenders or companies? Ask them to contribute written blog content on a regular basis.
Did you know you can upload your lead list to Facebook Ads? You go to your real estate CRM and export all the email addresses of your leads into a CSV. Then upload that CSV to Facebook Ads here:
A special group of people has now been created for you to show your special ads to. How cool is that? Your lead conversion can seriously double. Try it and let me know how it works for you.
Of course, it will vary by market, but you’ll want to write down the top 3 objections you’re given by all leads. After that, make a video talking about that objection and then create a Facebook video ad campaign that only shows your video to that special list of people. Essentially, you’ll be “pre-selling” your leads on the idea of using you before you even call them.
Ultimately, my advice to you is to come up with a goal for your website and stick to it. Perhaps it’s to help buyers find their homes, or help sellers feel confident to list with you.
All real estate sites have to grow your business, that’s just the bottom line. But in my experience, it’s difficult for a website to do two things at once.
Moving forward with one particular goal in mind will help you identify when your Realtor website is actually successfully helping people and helping your business grow.
Comment below and let me know how you are taking action today! Post a link to your new website so I can take a look at it.
Be sure to share this article with your network after you take action.
Let’s boost your lead gen.