When it comes to real estate marketing and generating leads, there are several new options emerging as viable lead generation sources. And one of the best options available is real estate content marketing.
Content marketing for real estate is often very misunderstood by the Realtors I talk to. They think it’s just Facebook. Or just blogging.
But what real estate content marketing really can be is the strategic building of digital medias (video, images, and text) that funnel traffic back to a lead generating real estate website.
It bridges SEO, Blogging, Social Media, and more. And today, I’m going to make it copy/paste simple for you.
I’m going to outline 3 different real estate content marketing strategies that you can incorporate into your business to start generating more leads today!
Why does this matter? Simple. 90+% of all real estate transactions begin online. And searches for finding a Realtor on Youtube have grown 41% per year since 2014.
All of this means one thing:
Your business needs to have content online so you’re able to easily be found.
Let’s dive into 3 Formulas To Turbo Charge Your Real Estate Content Marketing And Dominate Your Market:
Click here to download our 100% free pdf of real estate content marketing
Download our 100% free pdf of real estate content marketing
The first formula that we will look at is a super-light real estate content marketing plan. Think of this as a starter-pack. You’ll eventually want to do more. But it’s a good way to get started with online lead generation.
The Ultra-Efficient Real Estate Content Marketing Strategy:
Content marketing in #realestate works like an annuity. You earn benefits with time. Click to tweet
The key with real estate content marketing is consistency over time. For example, you can set up ads today on Google. And spend $10,000 to get 1,000 leads. And that would be a great thing!
But, if you wanted to get another 1,000 leads next month, you’d have to spend another $10,000 because there is no equity in your business.
Content marketing works more like an annuity. The value of your blog today is the leads it generates 2 months from you. The value of your Facebook post today is the lead it generates 2 weeks from now.
Here’s an example of how leads come from older marketing efforts:
As you can see, leads come from past efforts.
So in this Ultra-Efficient real estate content marketing template, I’m going to break down the minimum amount of activities you should be doing to see success.
Here they are:
- Write 1 Blog Per Month – Use this blog idea guide to make sure they are AWESOME. This is easy with a real estate website like LeadSites. LeadSites gives you blog content automatically with your site.
- These posts will help you get found on Google and convert leads better.
- 1 Pinterest post per day –
- Pinterest drives more traffic that all the other social networks. You’ll really want to focus on pinning content that gets people to click back to your website.
- 1 Buffer/Hootsuite per day for LinkedIn, Twitter, Google Plus, Facebook
- You can connect your LinkedIn, Twitter, Google Plus, And Facebook profiles to either Buffer or Hootsuite. And then schedule content daily.
- 1 Youtube Video Per Month
- Home buyers are trending towards Youtube these days. You can create content on this platform and see the leads come in years down the road.
- Facebook Ads for either sellers or buyers
- Facebook Ads to a landing page will really help you supplement your offline lead generation. And get leads while your blog posts and social media are ramping up.
- Get 1 Backlink From A Local Business Per Month
- Real Estate SEO is still all about backlinks. I highly recommend getting at least 1 backlink per month from another local business owner.
- Have a lead capture website
- Finally, all of these tips will help get traffic to your real estate website. But if your website isn’t setup to capture leads, you will miss out on all the benefits.
If you need any tips on how to accomplish these tasks, follow the links next to the “to-do” list. Or you can leave a comment below asking for help. I’ll respond quickly to whatever question you might have.
This second formula is for agents that are ready to take their marketing to the next level. You’ll see a dramatic increase in your monthly lead count with this plan. Let’s break it down:
The Active Agents Real Estate Content Marketing Plan:
SEO traffic in real estate grows exponentially as long as you write blog articles. Click to tweet
The true advantage of content marketing is realized once you start creating things online in abundance. You start to see a symbiotic relationship between how many blogs you have and how active social media is for you.
For example, you probably will not get much SEO traffic until your site is at least 4 months old and has 15+ blog posts. It just won’t happen!
The good news is, all you have to do is persevere through this learning curve. After you start getting SEO traffic, it typically comes exponentially.
This will happen a lot faster for you in real estate if you follow this more advanced real estate content marketing schedule.
Let’s dive into it:
- 4 Blogs Per Month With 1,000 Words Each:
- Did you know that most page 1 Google results have over 2,000 words on the page? That means if you spend all your time writing 500 word blogs most of them simply will never see Page 1. Here’s a great way to make that writing easier: click here
- 3 Pinterest posts per day:
- Pinterest is a great driver of traffic. If you commit to 3 posts per day, you’ll see results a lot faster. I recommend making pins at Canva.
- 3 Buffer Tweets
- Twitter is a noisy place. You can easily post up to 3-8 times per day there without bothering anyone.
- 1 LinkedIn Update per day
- You should install an app in your email called “Rapportive” and friend everyone you email on LinkedIn. This will get you over 500 connections very quickly. Next, post one LinkedIn update per day that links back to your blog. This will generate traffic followed by leads.
- Google Plus: Post 1 Link Per Day And Add all contacts
- Here’s a cool trick: If you add all your contacts on Google+ and then post URLs, your links will showup automatically on the first page of Google for clients that circle you back. That means you’ll get top showings online and be highly visible to your clients.
- Facebook 1 Post Per Day
- Here’s a quick guide to Facebook for Realtors
- 2 Youtube Videos Per Month
- Youtube videos do really well over long periods of time. I suggest doing as many videos and blogs as you can handle every month.
- Facebook Ads for either sellers or buyers
- Google Ads for either sellers or buyers
- Get 3 Backlinks From A Local Business Per Month
- Have a lead capture website
This real estate content marketing plan will have you generating more buzz about your business every month. It may seem like a bit much to handle. But by my count, it’s still under 10 hours of work per week. Probably even under 5 hours once you get good at the tasks.
The cool part comes when you become so good at the tasks that you can outsource them to a virtual assistant. The thing is a lot of people worry about how to become a real estate agent. And yet they don’t realize that NO ONE cares if they have a license or not. What really matters in real estate, is having a unique advantage and creating compelling reasons for people to do business with you.
If you create this content monthly, people should do business with you. And they will.Why? Because you are the most authoritative and useful Realtor they can find.
The final content marketing plan for Realtors is a complete, mature plan. This plan could support even the biggest brokerages with substantial real estate leads.
The Turbo-Charged Real Estate Content Marketing Plan Of Attack:
Finally, here’s the real estate content marketing attack plan for those of you really looking to get results. This plan relies heavily on outsourced help. Refer to the above plans for the links that give you the how-to guides.
Here’s the plan:
- Write 18 Blogs Per Month (1,500+ Words Each)
- 4 Pinterest Posts Per Day And Utilize Pinterest Group Boards
- 5 Buffer Tweets Per Day
- 1 LinkedIn Update Per day
- Friend Everyone On LinkedIn
- Google Plus: 1 Post Per Day
- Google Plus: Add all contacts
- Facebook 2 Posts Per Day
- 6 Youtube Videos Per Month
- Facebook Ads for either sellers or buyers
- Google Ads for either sellers or buyers
- Get 10 Backlinks From A Local Business Per Month
- Have a lead capture website
This is a HUGE amount of content to manage. But it is something that you can slowly scale up to within a 6-month framework. Think about it:
You can add a blogger one month. And then hire a social media worker the next.
These aspects of your business will slowly start generating significant traffic for you. And with the right website leads will just happen.
What do you think?
Hopefully, this gave you plenty to chew on and a few real estate marketing ideas!
I’d love to know your comments and goals in the section below. What do you think about content marketing for Realtors? Have you committed to producing media online yet?
Let me know below!