The Top 5 Real Estate CRMs For Converting More Leads And Growing Your Real Estate Business
Are you looking for the best real estate crm to grow your business? We've reviewed all the options and these are the best ones out there to consider.
One of the biggest questions we’re asked at Easy Agent Pro is “What Real Estate CRM should I use?”
And that’s a GREAT question because there are so many of them to choose from. You can really over analyze the choices out there and forget why you’re choosing a real estate CRM in the first place:
To Convert More Leads and Systematically Stay In Touch With All Your Contacts
That’s it. CRMs have a ton of fancy things to distract you with. But these fancy features aren’t what will pay your bills. You need to choose a real estate CRM that you’ll actually use to stay in touch with people.
So, I’m going to layout the top 5 CRMs I see real estate agents using the most today. I’ll highlight some pros and cons for all of them as well as pricing.
A list of the best real estate CRM programs is great, but knowing how to use it is even better! Colin Burton shares his top tips for making your CRM work for you!
We discuss the crucial difference between automation and automated reminders. We discuss scripts that convert the best. There is also a segment where we look at how social media plays a part in your follow-up discussions.
Finally, Colin shares his favorite book that every agent should read to increase their production.
Top Producer has been one of the top used real estate CRMs for almost the entire time CRMs have existed. And that isn’t an easy feat. They’ve stayed on top by consistently adding new features to their product. They have several integrations with lead capture sources. And are consistently adding more.
The one knock against Top Producer is their outdated user interface. The graphics and display of their program are severely out of date. It will take you just a little bit to learn how to navigate their system. But you should have no problem being productive on the platform once you get that down.
Followup Boss’ platform is designed to help teams effectively distribute and immediately contact leads. They have automatic text and email notification for agents/owners of the leads. There are also advanced drip sequences inside the platform. One of the core benefits of Followup Boss is the easy way to see where your leads are coming from.
You can see how many leads are coming from your LeadSite vs your other sources of leads. They also have a very easy to use round robin system. This includes several different options for sorting leads to various team members. FollowUp Boss also includes a nice breakdown of the your contacts on the sidebar of their CRM so you can easily move throughout your day.
The best part is the easy automation built into the platform. Followup Boss lets you instantly call, text, and lookup prospects on social media. This thorough engagement is a must in the current real estate sales environment.
Here’s a peak at their real estate CRMs dashboard:
HubSpot recently released their CRM. Although it is not real estate specific, it offers a great free option for many Realtors looking to get started for less.
Here’s a quick video overviewing the entire platform:
Contactually burst onto the real estate CRM scene just several years ago, but they have quickly developed a place as a highly focused platform. This is the best CRM for those of you looking for something that’s easy to use now.
In fact, I almost guarantee that you’ll see the biggest immediate boost in conversion to client with this real estate CRM. It’s simply setup to make sure you contact people frequently.
With Contactually, you place all your contacts in buckets. And all buckets have a contact frequency rule. Then Contactually builds out your daily contact list to make sure everyone’s contacted as frequently or infrequently as you want them to be.
It’s really motivating to power through the list of contacts!
Here’s a screenshot of the dashboard:
WiseAgent’s real estate CRM focus on providing all the features real estate agents need. They offer a slightly different layout compared to the other CRMs on the list. And offer a lot of the features an individual agent needs to make their business run.
If you need a CRM that puts your email, calendar, and tasks all in one place, consider Wise Agent. Their low pricing is hard to pass up.
Here’s their dashboard:
It really doesn’t matter which real estate CRM you’re using. That’s right. I bet that switching to a different CRM will impact your business less than 2-5%.
All that matters is that you’re using a CRM. I’ll let Tom Ferry explain why this is:
The point is this:
Choose a real estate CRM today. And start using it. You don’t need to switch between CRM’s. Just use what you have and use it everyday.
Choosing a CRM, especially for the first time, can be a tough choice. Fortunately, we have a handy quiz that can recommend one based on your needs! Click the link below to get started: http://whatsmyrealestatecrm.com/
I know there are some of you reading this that probably use a different CRM. Let me know what I’ve missed in the comment section below!
Feel free to highlight what CRM you use and why in the comment section below as well.
I look forward to reading your responses.
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