You’ve probably seen a list or two like this.
Or have you?
When it comes to finding ways to grow your business, the solution is often through knowledge. And most blogs (and round up posts of the best blogs) just promote the same ‘top brands’ that don’t get deep and dirty into your business with you.
The problem with that is one of the best ways to get better at selling real estate is through real estate blogs.
So today, I’m going to point out some of the top ones on the web.
Whether you’re looking to prospect FSBO’s better…
….or figure out Facebook. There is something new and helpful here for you.
If you’re looking for a hard working real estate website that can help you create high quality blog content, be sure to consider LeadSites.
Real Estate Blogs That’ll Help You See Massive Marketing Success
These blogs tend to focus on elements of marketing that you will need to master to succeed. Real estate marketing can be tough to master. I use these real estate blogs to find new marketing ideas and grow my business. You’ll see massive success if you use these marketing ideas with LeadSites.
Don’t have time to create weekly content? LeadSites delivers twice-weekly customizable content to your site, with a number of templates to make it your own. Learn more here.
1) RIS Media / Find on Twitter
RIS Media focuses heavily on actionable marketing tips on a blog. You can find real estate specific marketing articles that guide you through things like landing pages and community pages. If you’re looking for real estate specific marketing advice, I strongly recommend them. You can also find market update tips that cover everything from the Top 500 Brokers to market reports. This is a great list for agents looking to find a real estate mentor.
2) BombBomb / Find on Twitter
Bombbomb’s blog is full of real estate specific ways to use email. Recently, they published an article called “2 Tips to Win Your Next Listing Presentation”. You need to be reading and implementing email ideas like this into your business! Email is still the most profitable form of marketing online. And we can always learn how to use it better. I highly recommend checking out their blog and changing the way you use email.
3) Quicksprout / Find on Twitter
You won’t find real estate mentioned once on this blog! But the ideas are fantastic. Neil Patel (the writer of Quicksprout) always shares great advice for getting and converting traffic. You’ll find tons of actionable posts like this one about 6 On-Page SEO Strategies That’ll Boost Your Rankings. Plus, not many Realtors read his content. You can easily get ahead of the marketing curve in real estate.
4) Geek Estate / Find on Twitter
The GeekEstateBlog focuses primarily on things happening in real estate tech. They cover the changes happening with Zillow and Trulia. You can often glean something about an upcoming trend from their articles.
5) Easy Agent Pro / Find On Twitter
Our primary goal at Easy Agent Pro is to help you be a better agent. And the best way for us to do that is by giving you actionable tips to get more business. You’ll find awesome articles covering real estate marketing ideas, SEO tips, and more!
6) Real Geeks
RealGeeks focuses on case studies by individual agents. Their video library and blog posts are quite inspiring for anyone starting out!
7) OutBound Engine / Find on Twitter
OutBound Engine covers tons of lead generation tactics for small business owners. They always have catchy headlines and actionable tips.
8) GetVero / Find on Twitter
While not real estate specific, these guys know how to market through email like nobody’s business. Real estate these days is all about email marketing. You need to have newsletters, drip sequences, and follow ups with everyone. Emails the best way to keep in touch with old and new clients. I recommend checking out what they have to say!
9) Backlinko / Find on Twitter
I know a lot of Realtors think it’s impossible to rank, but I believe very strongly in SEO. And there is no one better at giving you the info you need about SEO than Brian @ Backlinko. A lot of the real estate specific SEO articles on Easy Agent Pro are based on his advice. If you want to learn how Easy Agent Pro did this in 4 months:
…read Backlinko’s blog
Real Estate Blogs To Get Better At Selling And Business Building
Running your real estate business isn’t all about marketing. You also need to plan for team members, commission splits, and more. These coaches and business blogs will teach you how to sell better and build a stronger business.
10) Real Estate Coaching Radio / Find on Twitter
Tim and Julie Harris have one of the best real estate coaching radio shows out there! You can find awesome tips for dealing with almost any situation in real estate. They are always interviewing the best Realtors and marketing professionals. And every episode gives you something to implement into your business.
11) Mike Ferry / Find on Twitter
While not really a real estate blog, Mike Ferry’s list of free material can be extremely helpful. He has PDF’s of prospecting scripts, business plan worksheets, and more. If you’re looking for some structure or starting point as a realtor, this is a great database to reference.
12) Tom Ferry / Find on Twitter
Tom Ferry’s blog is full of articles that will help you sell more houses. He covers topics that bridge the gap between tech and non-tech agents. I find his live videos like this one very engaging and educational.
13) AgentBoost / Find on Twitter
AgentBoost is a good place to learn about proven scripts and business development techniques. Wade writes posts weekly that help agents discover how to get more out of their business.
14) The Real Estate Trainer / Find on Twitter
I love the scripts and video interviews that you can find on The Real Estate Trainer. Brian Icenhower has plenty of interviews with Mega Agents that should inspire you to dream bigger. Here’s one of my favorite interviews.
15) Close.io / Find on Twitter
Finally, when it comes to actual sales techniques, nothing beats Close.io. This blog is simply the best for finding new lines to work into your pitch! They also have a fantastic CRM.
Real Estate Blogs By Top Agents
To wrap up this list, I’ll point out a few of the best blogs by Realtors. If you’re looking to get more leads, you should really consider starting a blog. These Realtors exemplify how blogging can positively impact the bottom line in real estate.
These are in no particular order:
16) Bill Gassett / Find on Twitter
Bill Gassett is worth checking out for two reasons. The first is to up your knowledge of real estate specific information. When it comes to writing helpful articles, none is better than Gassett. The second reason you should check out his blog is if you’re looking to learn how to do online marketing as an agent. There is a lot to be distilled from Bill’s blog if you’re looking to start social media or blog marketing.
17) Debbie Drummond / Find on Twitter
18) Andrew Fortune / Find on Twitter
19) Lynn Pineda / Find on Twitter
20) David Feldberg / Find on Twitter
21) Chris and Karen Highland / Find on Twitter
22) Anita Clark / Find on Twitter
23) Kyle Hiscock / Find on Twitter
*** Bonus
24) Tyler Smith – TyCloud Blog / Find on Twitter
Tyler has an amazing video series that will help you. He focuses on tactics that build a referral business in real estate. His real estate blog is dedicated to short, quirky marketing tips. I know that I find his balloon & campaign marketing very effective.
Check this blog out if you’re in the mood for referral based business building tips.
25) Neighborhood News
Neighborhood news updates their blog with various types of marketing tips. They also help mortgage professionals.
How To Read A Real Estate Blog:
Here’s the thing:
All of these blogs can help you grow your business…or learn something.
But:
:::: LEARNING IS JUST THE FIRST STEP ::::
You need to put what you learn into practice.
What I often find useful is to set one goal for your business, and then fill out a marketing plan with 3 tactics to hit that goal.
Action is what will make the difference between success and stagnation. And reading the blog does not count as action.
100% finishing the marketing task is what counts as action. Here are some examples
—->Want to grow your SEO? Write ten 2,000 word blog posts following this formula in 2 months.
—->Want to get more leads from cold calling? Start practicing your scripts and calling for 5 hours a day.
—->Want to build up your website traffic? Commit to posting to social media and blogging.
The idea is that you have to take massive action. And the problem is as entrepreneurs we often underestimate the action required to achieve the success we want.
Let’s say you want to hit 50 units sold this year. And think it’ll take [X] hours. I often find that real estate agents need to multiply what they think they need to do by 3 times. For example if you think you need to write 1 blog to achieve your goal, write 3 instead.
What do you think?
Is there a blog that you read that I missed? Let me know about it in the comment section. We will update the post frequently with new and awesome blogs for Realtors to check out.