2021 Real estate CRM Reviews

Need help deciding on the right CRM for your real estate business? These 2021 Real estate CRM reviews will help get you on the path to a more successful year!

Customer Relationship Management: it’s among every real estate agent’s most important duties. So important, in fact, that a CRM should be a mandatory tool for all new agents.

Each person that you deal with in your business, whether a client, a lead or someone in your sphere, brings with them a ton of associated data. Remembering birth dates, a dog’s name, kids’ names, career, hobbies and more helps build rapport, nurtures existing relationships and leads.

The larger your sphere becomes, the harder it gets to remember when you last spoke with someone, what you talked about, what your next move should be to push that person through the funnel.

Agents get this, which is most likely why one of the most commonly asked questions in online real estate agent forums and Facebook groups is “What is the best real estate CRM?”

And the most common answer is “What do you need it to do?”

This is because we don’t all use a CRM the same way. Sure, the overall goal is client relationship management, but agents meet that goal using their preferred metrics.

So, today we offer up a list of some of the most popular 2021 Real estate CRM reviews to help you shop for the best one for you.

2021 Real estate CRM reviews for the broke agent

RealtyJuggler

As far as 2021 Real estate CRM reviews go, RealtyJuggler checks off most of the boxes.

With 4 out of 5 stars at Google Reviews, a pretty decent ranking from the Better Business Bureau and a 90-day free trial, Realty Juggler may just be the ideal solution for new or struggling agents.

Even after the trial expires, the price is $179 a year, or less than $15 per month. You may spend more than that at Starbucks each month.

According to the company website, RealtyJuggler was created almost 17 years ago by a Washington DC agent and a software engineer. Their sole aim was to come up with a CRM that offered ease of use to the “average agent.”

In fact, their three core principals include:

• Full-featured
• Easy-To-Use
• Friendly Support

RealtyJuggler’s CRM is cloud-based, mulit-user friendly and real estate-specific. Features include:

• Transaction management
• Ability to print mailing labels
• Ability to create drip letters and flyers

and more.

Read user reviews here.

HubSpot CRM

Looking for a team solution but short on cash? You can’t go wrong with the cost of HubSpot’s CRM: 100% FREE.

And, the folks at HubSpot promise that it will remain free.

For this “price,” you’ll “Enjoy unlimited users, data, and up to 1,000,000 contacts with no time limit or expiration date.”

Features include

• Email tracking and notifications
• Prospect tracking
• Ease of use

We find the fact that it’s not real estate-specific to be a downside, but one that is easily overlooked considering the “price.”

2021 Real estate CRM reviews for the solo agent/small teams

WiseAgent

If you’re looking for more than just contact management, you’ll be happy to know that Wise Agent offers automation solutions, transaction management, newsletters, drip marketing campaigns and “time management tools,” according to the company’s website.

“The software integrates with anything. So, you can easily incorporate Wise Agent with tools and software that you’re currently using,” according to Lars Lofgren at quicksprout.com.

From the reviews we’ve read, Wise Agent’s CRM offering is simple, affordable and reliably delivers the basics. “There’s nothing I don’t like! The system works as intended and is easy to use,” one agent offers up to g2.com.

An agent in a Facebook group claims that “If you are just looking for a very basic CRM that will do most of what you need, Wise Agent cannot be beat.”

Try it free for 14 days or jump right in and purchase a plan. They start at $29 a month or $299 per year, which represents a savings of 14% over the monthly payment plan.

Follow Up Boss

Follow Up Boss is yet another real estate CRM that has raving fans.

“In the past, I would say to new agents that you should be able to get a deal within 6 months.  Now with Follow Up Boss, most are getting something under contract within 6 weeks!” Gary Ashton, Ashton Real Estate Group in Nashville.

Aside from a robust CRM, the software offers marketing help, reporting and “200+ lead providers” and “31+ integrations.”

It’s those integrations that are a big factor in many agents’ decision to buy. “I use Follow Up Boss too and love it. It’s so easy to use and connects to Gmail, Mailchimp and much more,” according to one agent in an agent-focused Facebook group.

Check out additional reviews and some screen shots of the software in action at g2.com.

Solo agents will spend $69 per month for the Follow Up Boss CRM. Teams are looking at $499 a month for up to 10 users and larger teams (15 to 30 agents) will pay $1,000 per month.

Try it free for two weeks. See the details online at followupboss.com.

Contactually

This self-described “Intelligent CRM for the real estate industry” may not be a complete solution for some agents, but for others “…they blow other CRMs out of the water,” according to an agent in a Facebook group.

Lofgren chose Contactually as his choice of the “Best Overall Real Estate CRM.” He especially likes the ease of segmentation, which is critical for laser-targeting your marketing efforts.

Reviewers also appreciate the company’s high level of customer support. “Much better than [that of] similar programs I’ve used in the past,” according to an agent in a Facebook group.

This is a SaaS-based CRM with a “… layer of intelligence over everything,” notes the overview at g2.com.

If you love the product after a 2-week free trial you can purchase the Professional plan at $69 a month or the Accelerator (see the description here) at $119 a month.

LionDesk

Is LionDesk “The only CRM you’ll ever need?” Naturally, the company thinks so but the CRM has a ton of fans to back up their claim.

Among them is theclose.com’s Emile L’Eplattenier who says that “LionDesk is the real estate CRM version of a great screwdriver: It does one thing really well, it’s affordable, and it’s essential for doing your job properly.”

Aside from managing contacts, LionDesk’s most popular features include:

• Transaction management
• Integrated video emails and texting
• Scheduled Emails & Texts
• 3rd Party Lead Imports
• Drip Campaigns
• Auto Responders
• Tracking
• Facebook lead gen

This list is just a sampling of the software’s many features.

Got your attention? LionDesk is currently offering a free 30-day trial. Should you decide this is the CRM solution you need, you’ll pay:

• $21 for the Starter package
• $42 if you prefer the Pro plan
• $83 for the Elite agent or team

Sign up for the free trial at liondesk.com.

ReferralMaker

Buffini & Company’s CRM is among the highest rated by agents. “In LOVE with ReferralMaker. It connects to Facebook, keeps me on track with my clients and prospecting,” notes one agent.

There are lots of tools for both solo agents and teams. In fact, the software is so loaded with features that one agent reviewer complained that some of them “… aren’t needed/it’s too much for some agents to use.”

Buffini’s website is advertising a free 30-day trial and a price of $20 per month. Not sure how long this will last, so if you’re interested in purchasing ReferralMaker, make the move now.

Leads CRM

Easy Agent PRO’s real estate website platform, LeadSites, actually comes with a built in CRM which is perfect for small teams. The platform comes equipped with drip campaigns, text/SMS campaigns, lead management, shared content library, deal tracking and more.

Leads CRM comes with pre-written templates for drip campaigns, making it easier than ever to quickly create and share your message with the world.

The biggest advantage to using Leads CRM in conjunction with your LeadSite is that the tool is constantly being upgraded and improved upon; This CRM is built from the ground up to be compatible with LeadSites, and users can submit feedback right from their websites for features and improvements they want to see on the platform.

You can read more about Leads CRM here, and learn all about LeadSites and the many features that come with it here.

EAP alumn Chris Tenerowicz details the CRM in action here in one of his live webinars – Take a look:

2021 Real estate CRM reviews for the lead generation focused agent

CINC

We all know the value of staying top-of-mind with past and (hopefully) future clients. The folks at CINC promise to get you there and keep you there.

“Agents using this software typically increase lead generation by up to 30% while decreasing the cost per lead by 20% year over year,” according to Lofgren.

He goes on to claim that CINC software “… generates 3+ million leads per year, which results in 177,000+ homes sold.”

Impressive numbers.

CINC offers several CRMs and Cinc Pro Agent is what you want if you’re a solo agent. Cinc Pro is specifically designed for teams.

Try as we might, we couldn’t find prices on the company website. Nor was there an offering of a free trial.

Because CINC lacks some common CRM features, it is definitely something you want to try before you buy.

Check out actual user reviews at g2.com.

2021 Real estate CRM reviews for high-volume teams

Realvolve

The company website claims that Realvolve is the “Residential real estate CRM for teams and serious agents.” Yet, they later state that its CRM has an “emphasis on teams.”

Do with that what you will.

2021 Real estate CRM reviews for this one are all over the map, from those who rave about it: “The real estate CRM I waited 20 years for!” to the nay-sayers: “While my team loves it, it’s meh for me.”

The software’s most popular features include:

• Email automation
• User-friendly
• Commission and split tracking
• Transaction management

Realvolve offers a 14-day free trial (sign up here). If you decide to go for it, there are several plans from which to choose (the first listed is the amount you’ll pay if you sign up for a monthly plan, the second is the amount you’ll pay if you pay annually):

• Pro: $59/$49
• Pro Plus: $285/$238
• Team: $470/$392

They also offer a plan for large teams but you must call to get the price.

Still not sure which CRM is right for you? This video goes over the pros and cons you should expect with different types of CRMs:

Did these 2021 Real estate CRM reviews help you pick the perfect CRM for your business? Check out these tips to get the rest of your website ready for the new year!