Summer time's right around the corner. It's time to sit back, relax and grab a good book. This year, we're looking at some books full of business savvy to keep you ahead of the curve. This is your real estate summer reading list 2019
Last summer we gave you tons of suggestions for your real estate summer reading list and (surprise) most of the books were real estate-specific. You can find that list here.
This year, we’re giving you a list of books that aren’t not all real estate-related, but still packed with brilliant information.
Learn more about each book by clicking on the “Amazon.com” link, under the title.
4.9 stars with 140 Amazon.com reviews
Do you have any idea how hard it is to get 4.9 out of a possible 5 for anything sold on Amazon?
There’s always a couple of people who just can’t seem to find anything they like about any product and end up leaving one star, which drags down the ranking.
This book, however, gets zero 1-star ratings. And, for good reason; Coach Prat covers a lot of ground in this book.
From systems and tools to lead conversion and marketing, Prat nails it in so many ways. Reviewers laud his thoroughness and lack of fluff. Instead of vague concepts, he offers strategies that you can use.
If 2019 is the year you plan on focusing on listings, Listing Boss needs to be number one on your real estate summer reading list.
5 stars with 1 Amazon.com review
My friend Kris Lindahl from the Twin Cities raves about this book, which is why it’s so hard to figure out why it has only one review at
Amazon (and it’s not from Kris).
Gartland is the former president for Avis Budget Group, North America (from 2008 to 2014). His duties included “management of more than 20,000 employees in 5,000 locations, overseeing over 350,000 vehicles, which accounted for more than $5 billion in annual revenue,” according to his website.
Lead with Heart is the addition to your real estate summer reading list if you’re a solo agent considering forming a team or if you’re already a team leader and want to be better at what you do.
Chapter 8, Creating a Purpose and Strategy that Connects with your Team and Chapter 9, Connecting with the Hearts of your Customers, are especially pertinent for real estate professionals.
4.8 stars with 705 Amazon.com reviews
If there’s an agent on the planet who doesn’t want an all-referral business, please raise your hand.
If, on the other hand, you’d love nothing more than to step off the hamster wheel and have business come to you, add 7L to your real estate summer reading list.
“This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul,” according to Michael J. Maher, author and “North America’s Most Referred Real Estate Professional.”
Negative reviews of the book don’t like the third-person narrative and some say it’s simplistic.
The positive reviews (91 percent of them are 5-star reviews), however, tell a different story.
“It’s a great reminder of what real estate professionals need to be doing to achieve success. It’s a great reminder that it’s all about ‘them’ and not about ‘you.’ This book is a must-read for any REALTOR®”
Another agent says that “To this day, I have read the book 5 times and I share the book in my office to agents that want an alternative to cold calling. There is a way, and the strategies are in this book.”
If you need a communications skills refresher or you’re new to the business and want to hit the ground running by raking in referrals, this one is worth a read.
4.7 stars with 119 Amazon.com reviews
Number 4 in Amazon’s “real estate sales” category, David R. Cook has written “THE BOOK” for agents looking for ways to increase sales. It’s
the book you will “wish you had when, according to one reviewer.
Cook has an innovative system that he walks you through and offers “practical advice that can be put to use immediately,” according to another reviewer.
He touches on a lot of what experienced agents already know, but act as awesome reminders. Like how laughter breaks down barriers, stressing the benefits of working with you first and foremost, the importance of urgency and more.
Here’s hoping you can find the time this summer to sit down with a good book. Happy summer!
For a smarter way to network, check out these tips for organic networking:
Your agent bio says everything your clients need to know about you – that makes it critically important to your real estate website. If you took our advice a couple of weeks ago you are now the proud owner of a home page that sings! If not, read this and get to work. Searching for a better performing real estate website? Be sure to consider LeadSites. Today we tackle the second most important page on your real estate website: the “About Me,” “About the Team” or “Company Profile” page. Today we’re talking about your agent bio. Writing an agent bio...
Looking for fall real estate blog ideas? Here are some topics anyone can use to make a splash on social media this autumn!
This business can be tough - sometimes, stress gets to the best of us. If you're a real estate professional, follow along with these stress relieving tips for real estate agents so you can get back on track and ready for the next big sale
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: