FACEBOOK CATALOG – A unique advantage for realtors
Want to focus on new construction?
Want to focus on luxury homes?
Want to focus on neighborhoods?
This is a game-changing tool that you can use to extend a visual reach to both your Facebook followers and other Facebook members who have similar interests. This ability is exclusive with EAP, it is scalable with complexity and it’s free with your LeadSite!
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads.
With Dynamic ads, you’re actually uploading a catalog of multiple images. In the case of dynamic product ads, different viewers will get different ads, based on their preferences.
Facebook actually chooses what to show these potential buyers based on their search history online. What that means is that dynamic ads have the potential to reach people in an amazing new way – targeting your ads to focus only on what people actually want to see.
Here are just some of the ways you can use these new types of ads to stand apart from the competition:
- Create a catalog of a broker, team, or agent’s listings and market them
- Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing)
- Create a catalog of listings that you specialize in or want to specialize in