Expired listings are a great *potential* source of clients. (After all, these people literally just had their house listed.) Here's a free way to get them...
Expired listings are a great *potential* source of clients. (After all, these people literally just had their house listed.)
The problem is you need to touch these people multiple times with quality information before they’ll listen to you.
Unfortunately, most agents don’t think like “Ms. Real Estate Agent,” and they only touch the potential lead once or twice before giving up. And that’s just sad.
When it comes to expired listings, the victors realize that you need to touch prospects 10-15 times before the convert to clients.
One way to get a touch in on these people is with expired listing postcards. But, the problem is most of these designs are dated, or break several rules of copywriting.
To help you out, we’ve made you a free expired listing postcard template.
Here’s what it looks like:
PS: If you haven’t taken my FREE “Beat Zillow” course yet, stop procrastinating and take it. You can get it here.
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: