How Frank Sinatra Can Get You Testimonials Even If You Haven’t Sold A House
Starting out is tough. It's really freaking tough. Sure you can get leads. But how do you close those leads without testimonials? Learn how Frank Sinatra
Starting out is tough. It’s really freaking tough. In almost any real estate market, there are established players. Sure you can start blogging, do Facebook, Pinterest, Twitter, or Instagram to get leads. But how do you close those leads without testimonials?
Today, I’m going to show you how to build your business faster by copying a method used by the great artist Frank Sinatra:
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This was a big one for me to learn…but you are never starting from ground zero. You have relationships from the past. These people can give testimonials to your character and work ethic. When starting, this is a lot better than having nothing. A few of these added into your listing presentation can really help you get more contracts.
Ask those people for testimonials from every job, volunteer event, or group you’ve ever been apart of. I recommend not just having these people email you a review, but also asking them to post it on websites like Google Places and Yelp.
These two places get high visibility in local search results so it will help your reach.
Sometimes, testimonials about your character aren’t good enough to seal the deal. So, here’s a cool method you can use to build trust:
…Through associating himself with the right people! This is very important when you are starting out.
You want to associate yourself with the successful Realtors in your area, state, and across the country.
If a client is hard to close because they don’t trust your expertise, bring in an agent that is an expert in the market to help you close the contract. Sure, that means giving up some of the money. But it’s a great way to build your credibility at first.
There are a lot of things to learn in real estate. And working this those that have already made it is a great way to learn even faster.
Of course you do! They are huge names.
The secret to getting big in any market is simple. Work with those who are also big.
Have you ever been competing with a bigger agent or brokerage in town? You can lift a page out of Avis’ book!
Remember “We Try Harder” campaign?
When you’re just starting out, this phrase can really help. You can point to the fact that “You’ll try harder to get the house sold because this is your first listing.”
If you’re thinking of setting up a real estate blog, here’s a quick way to do it! With Bluehost, you can setup your blog in under 5 minutes.
Frank Sinatra didn’t just tell people he was great. He published records. People knew he was great because there was proof. These Realtors did that too in the form of blogs. Check out these titles:
What’s the point of all of these posts?
To build credibility. You will get more leads and close more leads through blogging.
Be sure to comment below with what you’ve learned or the challenges you’re still facing!
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