Everyone likes referrals.
These leads are most likely going to turn into clients.
But here’s something that’s interesting:
They aren’t the lead source most likely to become clients.
That honor belongs to SEO leads:
Source: State Of Marketing Report by HubSpot
Why do SEO Leads convert so well?
Google has a way of creating built in trust. And the more trust a lead has in your abilities as a real estate agent, the more likely they are to do business with you.
And, if that’s the case…
How do you show up on the first page of Google?
The answer that most experts, and myself, preach is by creating neighborhood pages on your website.
And you can read about creating these neighborhood pages everywhere:
- RISMedia: 5 Reasons Why Community Pages Are a Must for Real Estate Websites
- RESAAS: Create Community Pages
- Inman: 5 ways to build your business through quality community content
To Summarize:
You basically need to create a page that has:
- ~1000 words
- Videos
- Photos
- Listings
- Lead Capture
- Backlinks
- Great design
- …and more
Here are a few examples:
Example 1:
Example 2:
Example 3:
Example 4:
But How Do You Make Sure You Show Up On Google And Get Leads?
Well…
I, and the Easy Agent Pro team, tested several different combinations of text, images, and video. And built a couple of websites. The example, on the left, is one that performed VERY well.
It ranked on Google 1.5 weeks after we bought the URL/Domain from GoDaddy.
SEO Results for our test community page (The Grey Oaks):
And that’s really cool! This one week old site was able to rank on the first page of Google for a smaller, luxury neighborhood near Kansas City.
Plus, we had designed some lead capture on the page that generated close to 15 buyer leads per month.
…and today, I’m giving away that formula for you.
Here it is:
Click here for a bigger version
And this is where most real estate website companies would stop.
They would give you a formula. And then expect you to go create the pages yourself.
But we didn’t…
Most agents can’t (And shouldn’t) spend their time figuring out how to make websites look like our model page. It takes time, practice, knowledge of code, and graphics skills.
They should have a “Fill in the blank” solution that helps them display their expertise while getting them SEO & lead results.
So:
We made a “Fill In The Blank” LeadSites App called Insta Farm! It’s not 100% completed yet… but we will be releasing the app this week.
It is really going to change the SEO game in real estate. Why?
You simply answer 6 questions on the backend of your LeadSite, and then LeadSites builds a page that looks like this.
Introducing InstaFarm:
Fill in the blanks; And we take care of the rest!
I’m really excited about this SEO formula and InstaFarm. Whether you use a LeadSite or not, the SEO cheatsheet above should help you get more leads that want to do business with you.
Click here to