Summer is just around the corner and it’s a great time of year for real estate. With all the good weather and those in colder climates come out of their winter hibernation ready to see what’s available in real estate. Preparing your home for the summer real estate market will set you up for success in the coming season so you can sell your home quickly and at a fantastic price.
Introduction to the Summer Real Estate Market
The summer season is one of the best when it comes to landing sales in the real estate market. The weather is typically beautiful which sets the perfect backdrop for showcasing homes. No one likes to trudge into houses during the bitter cold of winter with snow and ice covering the property. This time of year is also when families look to buy so that they are moved in before school starts for their children. It’s the perfect storm for selling homes quickly and at a great price!
In this post, we’ll go over everything you need to know about preparing your home for sale for the summer real estate market. Learn about open house ideas, what the market looks like for 2023, and other valuable insights to help give you an advantage as a seller this summer season. Let’s dive in!
Tips for Getting Your Home Summer-Ready
Are you excited about getting your home summer-ready but don’t know where to start? Here are some tips for getting your house ready for open houses, photos, inspectors, and potential buyers.
Preparing The Interior and Exterior Of Your Home
When it comes to getting your home ready for the summer real estate market, you have to prepare both the interior and exterior of your home. It helps to make a checklist for selling homes so you can make sure you get everything you need to take care of done. Here are a few things to consider for both the inside and outside of your home.
For the interior, it’s helpful to focus on these tips:
- Declutter your home to make it feel spacious.
- Take away personal items like family portraits to create a blank canvas for potential buyers.
- Keep it clean and tidy.
- Make it feel like a home by adding some cozy additions.
- Consider some redecorating or staging to keep the home consistent. You don’t want an old couch from the 1970s next to a modern coffee table.
For the exterior, you should focus on these tips to prepare your home and other open house ideas:
- Clean out gutters.
- Mow and weed whack for a tidy lawn. It also helps to seed any dead patches of grass.
- Put away excess toys, bikes, tools, or anything else laying around the yard.
- Update your mailbox or your house number for a bit of a refresh to the front of your house.
- Plant some flowers to brighten up the front yard.
- Freshen up paint around windows and the front door.
- Clean windows and the roof.
Making Necessary Repairs and Upgrades
Making the necessary repairs and upgrades is integral to preparing your home for sale regardless of the time of year. It’s best to take care of anything a potential home buyer will notice whether it be a leaky faucet or worn-out carpet.
Understanding Summer Real Estate Trends
Getting your home ready for the summer real estate market is very important. It’s equally beneficial to know where the real estate market is at and what trends you can expect for the upcoming season as a seller.
Current Real Estate Market Trends
Knowing the current real estate market trends will help you prepare for selling your home. Here are a few takeaways from current real estate market trends:
- Home sales jumped 14.5% from January to February.
- The amount of homes for sale is still at historic lows.
This means that home sales are increasing and the inventory of homes for sale is very low meaning sellers are a good advantage for the summer season.
Predictions For Summer 2023 Housing Prices
Will housing prices drop in 2023? It seems to be the question on many buyers’ and sellers’ minds. According to Forbes, there is some reason to believe that housing prices will start to drop in 2023 but it isn’t expected to be a significant drop in prices. The median price for homes dropped 0.2% marking the end of a “record streak of 131 consecutive months of year-over-year increases”. While the decrease is small, it marks the end of a long period of increases meaning that prices may start to drop slightly in 2023.
How To Price Your Home Competitively
Pricing your home competitively means considering a few things including:
- The estimated value of your home.
- The prices of homes recently sold in your area.
- The prices of homes that have been on the market for a very long time. This is an opportunity to learn what doesn’t work!
- Envision yourself as the buyer.
Using these factors to price your home will help you sell your house quickly without sacrificing profit. You can always consult a real estate expert if you are unsure of where to price your home at.
Creative Open House Ideas for the Summer Market
Open houses are a great way to show your home to a lot of potential buyers at the same time. It also grants you the opportunity to stage and set a house up perfectly to show off its top selling points. There are many creative open house ideas to set your house apart from the competition and make it appealing to buyers.
Unique and Engaging Ways To Host An Open House
Thinking outside of the box can be very advantageous for making your house as appealing as possible to buyers. Here are some unique and engaging open house ideas real estate agents don’t typically think of.
- Make up some goody bags with fun stuff to make you stand out among buyers. Include branded items like pens, small notepads, or magnets to market.
- Consider partnering with local businesses for gift cards to offer as a prize for a raffle.
- Live stream the open house so buyers can tune in online if they can’t make it in person.
- Highlight some local restaurants and fun things to do for buyers who may be new to the area.
Utilizing Technology For Virtual Tours and Remote Showings
As we mentioned before, live-streaming your open house is a great way to increase your audience of potential buyers. You can also use technology to design virtual tours and even do remote showings. If buyers are coming from far away, the appeal of remote showings and virtual tours can make all the difference.
Hosting Events and Showcasing Local Summer Attractions
Summer is typically the time when many places host lots of local events and fun things to do. From movies in the park to flea markets and everything in between, there are plenty of fun local things you can share with potential buyers to help them get to know the area and the people who live there.
Marketing Your Home for the Summer Market
Summer is a favorite for many people and you can use this to market your home this season. Think about how you can market your home for the summer market using these helpful tips.
Designing A Summer-Themed Marketing Campaign
What comes to mind when you think of summer? Green grass, days at the beach or pool, sunshine, flowers, ice cream, and more tend to come to mind when you think of this lovely season. Consider incorporating these elements into a summer-themed marketing campaign to gain the attention of potential buyers.
Utilizing Social Media and Online Advertising
Social media and online advertising are one of the main ways people get their names out there these days. If you aren’t using the internet to advertise your home for sale, you are missing out on a massive audience of potential buyers.
Use social media to share photos, videos, and links to virtual tours for your home during the summer months. It’s a great time to collect some content for your home as the weather is beautiful and it’s great to take photos of your home during this excellent weather.
With online advertising, you can target potential buyers with personalized messaging. With platforms like Google Ads and Facebook Ads, you can launch online advertisements and set target audience parameters. This means you can run a summer ad that’s targeted towards families and others that are targeted for first-time home buyers. This way you can reach a wider audience with information that is relevant to them.
Partnering with a Real Estate Agent for Success in the Summer Market
Some people like the idea of selling their home on their own but there are some definite positives to working with a real estate agent. They are trained and experienced in the industry and can help you get the most from your home sale. Let’s take a look at some of the benefits of partnering with a real estate agent for selling your home this summer.
How Real Estate Agents Can Add Value For Their Clients During The Summer Months
Real estate agents can make the whole sales process significantly easier and help you get more for your sale. They know the current market trends as well as the tools of the trade for selling homes quickly at a great price. Agents have an audience from their business that they can market your home to as well making it much more likely that you will sell your home faster and potentially have multiple bidders.
Essential Qualities Of Successful Summer Market Real Estate Agents
If you do decide to partner with a real estate agent for selling your home, there are some essential qualities you should keep in mind. Here are a few things to look for in a real estate agent:
- Experienced in your region.
- Great sales record.
- Friendly and easy to communicate with.
- Offers great advice to help you sell your home.
Conclusion and Next Steps
Now that you have an outline of what to do to get your home ready for the summer real estate season, you may be wondering what to do next. Whether you are an agent or selling your home independently, there are some key things you’ll need to do before you put your home on the market if you want it to sell fast and well.
The Importance of Summer Real Estate Market Preparation for Agents
Agents must prepare their marketing campaign for the summer real estate market. You’ll need to refresh your ad campaigns, post summer-related blogs, update photos for properties on the market, and do everything else you need to do to get yourself ready. This is important to do with every season but is especially important during the busy and active summer real estate season.
Innovative Marketing Strategies to Stand Out in the Summer Market
Whether you are using unique open house ideas, summer-themed marketing campaigns, or hosting local events to get the word out about homes for sale, use innovative strategies to stand out. If you are doing the same thing as everyone else, you won’t make much of an impression on buyers who are looking at a dozen or more properties.
Partner With Clients To Stand Out From The Competition
Partner with clients to prepare for the summer market and stand out from the competition. Working with other real estate agents can help widen the audience and pool of potential buyers. In many instances, you can work with real estate agents to find a mutually beneficial agreement so you both get a win. Consider working with other agents or experts like the team at Easy Agent PRO to get the most from your sales and improve your sales record. Chances are you’ll get a great price without having properties on the market for extensive periods.