Strategies For Marketing Homes During The Summer Season

Summer is one of the busiest seasons for real estate agents. This gives you a lot of opportunities to expand your marketing efforts so that you can grow your business even more. Successful marketing for summer listings takes some strategy but can significantly affect how great this season is for you. With each season, real estate agents should adapt how they market homes and services to attract ideal clients.

This article reviews some great summer strategies for real estate agents to market homes and listings, attract buyers, and sell land. 

Why Marketing Is Important During The Summer

There’s a lot of competition in the summer season in the real estate industry. With so many people eager to buy and sell homes, there is often a lot of information and marketing headed to potential clients. For this reason, it’s incredibly important to put extra effort into marketing during this time of year. This way you can target your ideal clients and ensure that each of your listings is put in front of the most promising potential buyers. 

Taking solid steps to improve your summer real estate marketing strategies will help you grow. You can do many things to achieve this, so let’s dive in!

Summer Strategies For Real Estate Agents

Marketing homes in the summer and your real estate services take some strategy and work. The results are worth the extra effort needed to achieve this and can be fun. Landing sales and marketing properties are one of the most exciting parts of a career in real estate, so enjoy the process of improving your summer marketing strategies. Here are some great ways to improve your summer marketing campaigns and listings. 

 

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Engage With The Community

While online marketing is incredibly important and effective, engaging with the community and meeting with people, face-to-face is also a great way to market summer listings. Summer is often the busiest time of year for local events and community engagements where you can meet people. This allows you to share news on open houses and available listings and helps establish yourself as a local authority in the area to attract leads and build a respectable reputation in the community you serve. 

Host A Raffle Or Sweepstakes

Whether you host raffles or sweepstakes online or at local events, this is a great way to market listings. People love to enter raffles and try their luck at winning the big prize. Hosting contests like this is a great way to grow your audience by meeting new people and collecting contact information. From there, you can add to your mailing list to market your summer listings to even more people. You can also have people follow your real estate accounts on social media platforms to increase your following and get your listings and services in front of even more people. 

Work On SEO For Your Website

SEO makes a big difference as a real estate agent. If a potential buyer or seller goes to Google and searches for real estate agents in their area, you want your website to be one of the first results and not on the second or third page. SEO, or Search Engine Optimization, can help your website rank better in search engine results. This may mean cleaning up your website to reduce load times, adding keywords and tags to blog posts, optimizing your website, adding meta tags and descriptions, and so much more. Taking some time to work on your website’s SEO is a great way to increase the number of people seeing your summer real estate listings. 

Craft A Summer Email Campaign

While you don’t want to overload your audiences’ inboxes with emails, setting up email marketing campaigns to gain traction and interest in your real estate listings is very beneficial. You can include popular listings in the email sequence and encourage those on your mailing list to visit your website to view all the exciting home listings you have available during this summer season. Ensure your emails are short, engaging, and include a CTA (call-to-action) to encourage potential clients to take the next step. 

Work On Social Media Presence

Social media has become an important pillar for marketing efforts across nearly every industry. This summer, Working on your social media presence will help you have successful real estate marketing efforts. Social media is a great place to do it if you focus on marketing your summer listings. Whether short videos for Instagram Reels or TikTok, high-quality photo series for Facebook, or links to listings on Twitter, there are so many ways to use your social media platforms to market summer real estate listings. Include hashtags and share in groups to expand your reach to your target audience. 

Incorporate Summer Themes Into Your Real Estate Marketing Strategies

Summer is arguably the most fun season of them all. Between sunshine, lots of nature, vacations, swimming, lemonade, and ice cream, the potential to incorporate summer themes into your marketing is seemingly endless. Focus on bright summer colors and themes like beach trips, camping, barbeques, and whatever else screams summer. Marketing efforts that consider the season’s themes are more appealing and more likely to attract leads to your summer listings. 

Use Great Weather Opportunities To Market Summer Listings

Summer is one of the best times of year to market your listings. With great weather and the opportunity to market beautiful outdoor spaces, it is the perfect time of year to take lots of high-quality photos and videos for marketing purposes. Take some time to clean and declutter the inside area and spruce up the landscaping and outdoor areas so that you can take some great marketing photos for your summer listings. This will help to ensure that you have successful marketing for summer listings. 

It helps to take some time to stage both the inside and outside of the listings before taking the photos. Once you have all the marketing photos and videos together, you can edit them and post them to your website, social media platforms, advertisements, mailers, email campaigns, and wherever else you can get the word out about exciting summer listings. 

Work On Online Listings For Your Business

This is a bit of a mundane task but is important nonetheless. Chances are you have your real estate business listed on Yelp, Google, and other listing sites. Ensure the updated listings contain your most recent contact information, website URL, and headshot. This will help to ensure that when your real estate business comes up in search engines, potential clients are taken to the right place to contact you and view your most recent listings. Pencil in some time to work on these listings. 

Another way to work on your online listings is to encourage past clients to leave reviews and respond to existing reviews. This makes your listing look more established and reliable and will help to convince potential clients that you are the best choice as their real estate agent. 

Run Paid Ads

Paid advertisements are a great way to market your summer listings to people who don’t follow you on social media or subscribe to your email list. When you run ads on social media platforms like Facebook or Instagram, you can set parameters for the intended audience to help ensure it gets in front of the ideal group of people. Additionally, you can run paid advertisements on search engines like Google with similar parameters. 

You can also use Geofarming by setting location parameters to the advertisements you run for your listings. This will help get your listing ads in front of people in the appropriate geographical location. There’s no point in your ad running to people in Kansas when your summer listings are in New Hampshire. 

Encourage Referrals

Referrals and word of mouth are the best ways to get hot leads for your real estate business. When someone has a fantastic experience buying or selling with you, their word will mean a lot to someone looking for a real estate agent. Take the time to reach out to satisfied past clients and ask if they want to refer friends or family to your business. Alternatively, you can run a referral contest for past clients where whoever refers the most people gets a prize. This can be a gift card, a household item like a mailbox or blender, or anything else that may entice your past clients to send out referrals. 

Additionally, you can partner with local businesses as part of your referral contest. Think gift cards to local restaurants and stores in exchange for some cross-promotion. It’s a great way to get involved with the local businesses in your area and can make the referral contest very enticing to your past clients. 

Work On Your Blog

A blog section on your real estate website is an excellent way to improve SEO. It’s also a great way to generate organic traffic to your website. Write about topics that are relevant to your leads and clients. For real estate blogs, this often includes topics like DIY home improvement, how to get the most when you sell a house, what you should know as a first-time buyer, and so much more. Consider what potential buyers, sellers, and homeowners may be interested in, and write engaging blog posts to add to your website. 

Once you post the blog, you can share it on your social media pages, mailing list, and relevant Facebook groups or threads. It’s a great way to get more people to visit and explore your website, which will also help boost its SEO and rank in search engine results. 

Start Working On Your Fall Marketing Campaign 

Still have some time after working on these great real estate marketing strategies? If so, now is a perfect time to jumpstart your fall marketing campaign. After all, it’s just around the corner. You can use many strategies above to start crafting your fall real estate marketing campaign. Start drafting emails for your fall-themed mailing list, and think of some blog post ideas relevant to the autumnal season. 

Putting some work into your marketing campaign early in the season frees up your time to work on the other tasks real estate agents require. Again, working with seasonal themes is a fun opportunity to get into the spirit and craft attractive ads, posts, and marketing efforts. 

To Sum It Up

Marketing homes during the summer is an exciting time for real estate agents. There’s so much potential for marketing during this fun and free time of year. Make time for your online presence, including listings, social media, email lists, and websites. It’s also important to get outside and interact with your community, whether through local events and festivals or hosting some open houses and events. Take some time to work on your campaigns to have successful real estate marketing campaigns this year.