Chances are you’ve tried fear as a real estate marketing tactic. How does fear influence the way your future clients see the home buying or selling experience? We dive in to everything you need to know about this risky marketing tactic.
Gen Z home buyers are just starting to dip their toes in the market – and apparently, many of them want to own a home. Here are some useful facts about the next generation you’ll want to focus on in your business.
If you aren’t seeing the the engagement you’re looking for on Facebook, it’s time to re-examine the Facebook real estate content you’re delivering
Thanking your clients is a great way to show appreciation, foster trust and maybe even find a new lead or two. Looking for client appreciation event ideas? Read on for some great ideas you can use for your next big event.
If you’re using other people’s content, you may be committing real estate copyright infringement. How can you be sure you’re not making a costly mistake? Follow along with this guide as we run through everything you need to know about real estate copyright.
The year is almost half way over – can you believe it? So, how’s that 2019 real estate business plan looking? Here are some ways to stick to your goals and make the most of the rest of the year.
What’s going on in the world of real estate? It seems like everyone’s got a different opinion on which way the market’s going and how it affects your clients. Here’s April’s real estate agent news so you can stay up-to-date on the latest and greatest trends.
Geographic (or geo) farming is one of the tried and true methods of real estate lead generation. How does it work, and how can it get you leads? Follow along as we break down the basics of geo farming for new agents!
A relocation guide is a great way to attract movers to your website – and plenty of people are moving these days. Follow along as we break down these must-have relocation guide ideas you can use to build the perfect guide and start getting more leads!
As a real estate professional, there simply isn’t enough time in the day to post to every social media platform. Twitter, Pinterest and LinkedIn For Real Estate Agents – Which platform is right for your business? Follow along as we examine the pros and cons of these 3 very different social media platforms.
There simply isn’t enough time in the day to manage every social media platform out there. There are a ton of options for social media for real estate agents – how do you know the right one for your business?
As Google continues to evolve, we have to change how we blog to remain relevant on search engines. These days, it’s not enough to pick your real estate blog SEO keywords and call it quits. Here are some tips to help you rank on Google’s first page.
Branding is one of the hardest parts of starting a new business. If you’ve been scrambling for real estate slogan ideas, look no further – read on for some killer ideas you can use right now to brand your business. (Be sure to grab the free slogans guide as well!)
Is your city the next hot spot for Millennials? In this article, we examine what’s driving Millennial real estate leads to 3 cities, and how you can capitalize on these trends with your business.
For many first time home buyers, it can be hard to know exactly what they’re looking for. Follow along as we list the essential things your first time buyers should be thinking about when they’re getting ready to find their dream home.
Can you tell real estate fact from real estate myth? If you’re a new agent, you might have heard a lot of rumors about how the business is run… Here’s what you need to know so you don’t fall for these myths.
The cold weather is finally behind us. With the changing seasons comes home buyers eager to find their dream homes – are your real estate listing descriptions up to the task? Here are some studies on which descriptions perform best during the spring to give you some ideas!
Tired of cold calling? These real estate lead gen strategies are designed for the real estate professional who wants a better way to get leads. Ready to take your business to the next level? Follow along with these handy tips!
If you’re tired of getting zero likes and shares on your Facebook posts, read on. Today we’re breaking down 3 essential tips to growing a powerful real estate Facebook presence. Free marketing guide included!
Voice searches are one of the newest talked about things in real estate. But just how effective is real estate voice search? Is it worth your time to optimize for voice searches?
Want to get Facebook real estate leads but not sure how to start? If you’re running out of ideas for social media posts, have no fear – we’ve got 49 ideas for Facebook posts that are guaranteed to get more traffic on your website. Follow along as we cover 49 posts for more Facebook leads.
Up until now, you’ve been able to get by with basic listings. But the market is changing, and if you want to sell homes in 2019, you’re going to need stronger real estate listing descriptions. Here are 5 tips to get you started.
There are plenty of ways to invest your real estate tech budget – but which tech gets results and which is just a passing fad? Today, we break down which tech will help your business grow, and which is best left unused.
When it comes to real estate website content ideas, there’s only one question you need to ask: It’s 2019, do you know where your real estate blog is? If you answered, “what blog?,” you’re not alone. But, don’t take solace in that because the chances are pretty good that you’re not getting the real estate leads you need to become wildly successful. Sure, some agents hit it big with no real estate website content ideas, but they’re the Sumatran rinos of the industry. Want content that will help you rank higher on Google searches? LeadSites has done for you blogging…
The new year is finally here! And with it comes plenty of real estate market info. This month brought a lot of things to light, like the upcoming buyer’s market, and Gen Z finally entering the market.
When it comes to getting leads through LinkedIn, there’s no better place to get started than LinkedIn real estate groups – Here are the top ones you should be joining.
Facebook real estate lead generation… How does it all work? Where do you start, and how do you get leads from this social media megalith? Follow along and we’ll have you generating leads from Facebook in no time.
The end of the year is creeping up on us. You have a very short window in which to minimize your tax burden for 2018. Since we can’t stand the thought of you leaving money on the table, we researched far and wide to gather a few year-end tax tips for real estate professionals as well as a few you might want to implement in 2019. Ready to see how a LeadSite can make 2019 the year your business takes off? Learn more about how a LeadSite can help you grow. Save some money If you haven’t hit your IRA…
We’ve been busy scouring December real estate news for stuff you may have missed. You’re welcome. Ready for an easy to use digital marketing platform? Learn more about LeadSites and get started today! The most desirable home in America The NAR seems to be under the impression that the best-selling home in America is also the “most desirable.” Which is a bit like claiming that, because it is the best-selling used car, the Honda Accord is the most desirable vehicle in the U.S. But we digress. According to their video, compiled from their own stats, some information from Kiplinger…
Is your email box filling up with real estate holiday greetings? They started rolling into mine at Thanksgiving but I just got around to reading them. One stood out among all the others. I’ve awarded it the prize for The Worst Real Estate Email Ever. Take a look and see if you see what I see. Naturally, the agent’s name and brokerage have been changed. Believe it or not, it came from a highly-regarded (at least in the industry) East coast agent. I’ve interviewed her in the past and she is absolutely captivating. Not only that, past clients in her…
If you’re running short on real estate giveaway ideas, this one’s for you. Whether you’re trying to catch fish, corral cats or capture a lead, a lure is your best tool. The problem is that, while we have a pretty good idea what fish and cats find enticing, not all real estate prospects value the same things. Determining your preferred audience is step one in any real estate lead gen strategy. Step two is figuring out what this audience values and, finally, package that valuable information in such a way as to make it utterly irresistible to them. With that…
What’s your 2019 real estate marketing plan? The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan. Yeah, it’s boring stuff, but critical to your success in 2019. Even if you slap together the basics of a real estate marketing plan, you’ll be a step ahead of most agents in your market. Your 2019 real estate marketing plan takes money It…
Hey, you’re busy (at least we hope you are) and you don’t have time to be searching the internet for the latest real estate news and gossip. But, we do, and here’s the November real estate news we thought you might be interested in. November real estate news – Homeowners staying put longer Anyone who has watched the housing market over the past few years knows that, by and large, homeowners are stubbornly remaining in their homes. Thus, the infamous “inventory shortage.” What you may not know, however, is what AttomData has learned: homeowner tenure in the U.S. has…
It’s almost a new year already – can you believe it? There’s going to be plenty of real estate conferences in 2019 to make connections and learn about something brand new. Each one of the conferences listed below is a great chance to network with fellow real estate professionals, so we recommend checking them all out (assuming you have the time and money to cover the travel, of course). With that in mind, here’s a list of your can’t-miss 2019 real estate conferences: It’s a great idea to attend as many of these conferences as you can. Networking is everything…
Think you can’t compete with the area’s well-established and entrenched, number-one luxury real estate agent? Think again, oh aspiring high-end home sales superstar. If you have the bucks, the marketing chops and a bit of tenacity, you, too, can be flogging luxury real estate and earning the big commissions they bring. Does your website represent everything you offer to your clients? See how LeadSites can help your business grow. Consider finding a luxury real estate mentor The luxury home listing and marketing process is so different from any other real estate niche that you simply cannot “fake it until you make…