Tips for Crafting a Winning Summer Marketing Plan for Your Real Estate Business

Marketing is vital to being a successful real estate agent, no matter what time of year. In the summer, working on your marketing plan to attract new clients can be especially beneficial. Summer is a fantastic time of year for this because the weather is terrific, and many families are looking to get into a new home when fall comes around.

Crafting a successful marketing plan takes strategy, time, and energy, but the return is well worth it. Finding ways to revamp your marketing plan during the summer months can significantly benefit your real estate business.

Introduction

Whether you are new to the real estate industry or a well-seasoned agent, the summer is a great time to revamp your marketing and boost the potential for your business to grow. It’s the perfect time of year to tap into your target audience and generate new leads. To achieve this, real estate agents must work on their marketing campaigns.

In this article, we’ll go over everything you need to know about marketing campaigns for real estate agents and how to craft a winning one for the summer season. We’ll give you valuable and insightful tips to use to revamp your marketing efforts so that you can get the most out of this busy summer season.

What Is A Real Estate Marketing Plan?

Let’s start with the basics. What is a marketing plan for real estate agents? A marketing plan is all your efforts to reach new audiences and generate new leads. It takes various forms and can be conducted on many different avenues. The most common and popular ways for real estate agents to market their services are through the following:

• Social media platforms like Facebook, Instagram, YouTube, Twitter, TikTok, etc.
• Email newsletters
• Personal real estate websites
• Paid online advertisements
• Mailers

In addition to these methods of marketing, many real estate agents schedule time to get involved in the community to meet locals and build relationships with potential clients. All of your efforts to generate leads and convert them to clients are a part of your marketing plan, and it is a significant factor in the overall success you’ll see as an agent in your area.

Your marketing campaign is your strategy for gaining exposure to potential leads. Finding ways to fine-tune your marketing efforts will help to improve the overall success you experience drastically. It’s always great to stay current on the latest marketing strategies, especially with the constantly changing online trends. Summer is a great time to work on your marketing campaign, as it is one of the busiest times of year for real estate agents.

The Importance Of Crafting A Summer Marketing Plan

Curating your marketing plans based on the time of year is very important. It allows you to attract more leads by posting exciting topics. Crafting a newsletter or blog post that focuses on issues like landscaping or summer home staging will attract potential leaders who may be interested and search for answers surrounding that subject.

It’s no surprise that we are constantly encountering advertisements, primarily online. By crafting ads and marketing content that interests your target audience at that particular time, you can stand out among the competition and generate high-quality leads for your real estate business.

Tips For Crafting A Winning Summer Marketing Plan

Ready to start creating a marketing plan for the summer season to help your real estate business grow? We have some excellent and manageable tips to take your marketing campaign to the next level so that you can tap into the success of the busy summer season. These tips will help to address the most common avenues for marketing that many successful real estate agents use to attract new leads and convert them into clients. Let’s dive in!

 

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Focus On Summer Themes

Our first tip for crafting a winning marketing campaign for the summer is to focus on summer themes. This means the 4th of July, barbecues, vacations, outdoor fun, gardening, great weather, and whatever else you think of that is specific to the summer season. By focusing on these themes, you can attract the attention of potential leads. You can use these for blogs, ads, social media posts, and newsletters.

This is great for social media posts, blogs, and newsletters, as the topic can catch the eye of potential clients, who may then check out your website or contact you to learn more. A possible lead is significantly more likely to open an email on patio decor ideas than one solely advertising your services. Similarly, people may search for ideas like patio decor, landscaping, or barbecue grills. If they land on your blog post for the information, they are significantly more likely to visit your site and even sign up for your newsletter.

Getting people to click on your emails or blog posts is a great way to generate new leads. Focusing on summer themes will increase the chance of success in this marketing area. Plus, it is a fun way to get creative and excited about summer.

Develop An Email Newsletter For The Summer

Many real estate agents have automated email newsletters to help move leads down the sales funnel and convert them into clients. Even if you have a new lead newsletter, crafting a specific email campaign for the summer months is very beneficial. Not only does this continue to conversation with older leads, but it can help attract the attention of everyone in your CRM.

Focusing on summer topics like the latest market trends, tips for home staging, or getting the best price for your home in the summer is enticing for leads in your CRM and will help to motivate them to take the next step with you as their real estate agent.

Add Summer Blogs To Your Website

Blogs are a fantastic way to generate traffic to your real estate website. With proper SEO and crafting, your blog posts can perform well in search engine results, making them one of the top results when people search for the topic. When considering what to write about in your blog posts, consider what your ideal target client may be interested in. For example, if your target clients are families with kids, you may want to focus on topics like:

• Fun ways to keep the kids entertained on summer break
• Backyard games the whole family can enjoy
• Get back to school ready with these home organization tips

These are just a few options but can appeal to parents needing realtor services. Think like your clients and craft blogs that answer some questions that they may have. Another example is for the first-time homebuyers target client. Blogs for this demographic may include:

• Money-saving tips for the summer
• Why summer is a great time to start looking to buy a home
• Summer market trends for first-time home buyers

These topics are geared toward the clients you want. Crafting summer blogs based on your target demographics will help increase the success of your summer marketing campaign.

Take New Photos and Videos Of Listings

In most areas, summer is wonderful. With lush green lawns, clear blue skies, and plenty of sunny days, the summer is one of the most beautiful times of the year. You can take advantage of this by taking photos and videos of listings with summertime as the backdrop. You can show your listings in the best light with such great weather. High-quality media for your listings helps potential buyers see themselves living there and making it their home.

Taking the time to revamp the media for your listings will help convert leads into clients. It’s an excellent strategy for crafting a successful summer marketing campaign. This is also advantageous for the rest of the year, so you can boost your listings even when the weather is less than ideal.

Tap Into The Ideal Target Client Demographic

In the summer, it helps craft a marketing plan directed toward the ideal clients. For this time of year, it is often families that are buying homes this time of year. Families with children often want to get settled into their new homes before school starts back up in the fall. Considering this when crafting your summer marketing plan can lead you to success.

You don’t have to just focus on families, though. Many different types of buyers are highly motivated in the summer. It’s often more convenient weather and timewise for people to attend open houses. There are often a lot of listings on the market at this time, so it’s best to focus on a target client to concentrate your efforts and increase your chances of success. Trying to appeal to too many types of clients simultaneously is often less successful because it is often too vague. More specific marketing campaigns will likely convince leads that you are the perfect fit for them to buy or sell their home.

Work With Local Vendors and Events

Many towns and communities organize various events and festivals during the summer months. This often includes multiple vendors, entertainment, and lots of fun for locals in the area. This is a fantastic opportunity for a real estate agent to build an excellent community reputation and get high-quality face-to-face time with leads.

Some events will have sponsorships that you can work with to get your name out there and get some great exposure in front of a large group of locals from the area you serve. Some events may even allow you to set up a booth to meet more people. Real estate agents will also host their own events; summer is the perfect time. You can host an ice cream social or coffee chats. These are great ways to connect with people in your community and generate some high-quality leads.

Other great ideas for your summer marketing campaign include partnering with local vendors for a raffle or cross-promotion. Working with businesses that interest your target clients will help get you valuable exposure to homeowners and potential homeowners. Think of places like home improvement stores, furniture stores, popular coffee shops, restaurants, or anywhere else your ideal client may frequent.

Conclusion

A solid marketing campaign is integral to being a successful real estate agent. Real estate agents must revamp and maintain their marketing campaigns to ensure they are attracting ideal clients. For the summertime, this means working in themes of this beautiful time of year. Revising and crafting a summer marketing campaign will help increase your success during this busy realty season, so your business can continue growing and thriving.