Use These 5 Boards To Generate More Leads With Pinterest Real Estate Marketing

Ready to get started on Pinterest real estate marketing but not sure where to begin?

Or, have you already setup your account but aren’t see the results you want?  

In either case, today we’re going to discuss the 5 types of Pinterest boards you need to reach every kind of lead.

Pinterest is a killer platform you can use to reach new prospects and drive traffic directly back to your real estate agent website.

In order to do this, you’ve got to create boards that attract followers and improve your ranking ability.

Let’s get into it.

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Pinterest reports that there are 750 million boards with 30 billion Pins active on the site.

So, to get to the top of the Pinterest search, like Google, you need to optimize your content.

For Pinterest, the three major areas you want to focus on are

• Board Title Name
• Board Description
• Pins

If you’re brand new to Pinterest, check out these posts to get better acquainted with the network before you read on.

8 Ways To Get More Real Estate Leads With Pinterest

How To Dominate Pinterest And Generate Real Estate Leads

This post will mainly focus on creating the best possible Pinterest boards and the titles to go with them.

From there, you can work on pinning and repinning relevant content that supports each of these subjects.

People need to be able to find your boards in order to engage the content you pin to each one.

#1 Pin Local

Even on massive social networks, you still want to think local.

I mean, sure, it’s great someone in a totally different part of the country than you finds your content and helps a pin of yours go viral, but is that going to land you more leads and listings?

Maybe…

But you’re better off just targeting specific areas from the start with community boards.

It’s easy to localize all your boards and create one for each of your farming areas by simply including the name in your board title.

If you’re in a major city, like Bill Gassett, you can create one board for all the smaller areas you serve.

If you can keep up with the pinning, you may also want to split up the boards to appeal to each specific location, depending on how many you’re marketing to.

#2 Boards for Buyers

Again, you can always address your area by changing your title from Dream Homes to Dream Homes in Austin, for example.

And like in the board featured above, you can change this title to fit your market and brand.

• Style Your Dream Home
• Build Your Dream Home
• Decorating Your Dream Home
• Buying Your Dream Home
• Dream Homes
• Luxury Homes

You get the idea.

Pinterest is largely used for shopping, planning and day dreaming.

Help your buyers do all three and make their dreams a reality by listing dream homes in their area.

Share your Pinterest page around on your other social networks and encourage friends and family members to follow you.

That way, you can open up a board like this to other pinners so they can share their dream houses as well.

Of course, you can also create more boards and take them inside these ideal abodes.

Like this board.

#3 Boards for Sellers

As we well know, there are a million and one things that have to get done before selling.

With a complete board dedicating to staging tips, you can help sellers figure out the best ways to clean, organize, style and renovate their homes to get the best possible results.

If your client base is mainly sellers, think about having a board for seller tips and breaking up your staging tips into different boards so you can expand on each category.

#4 Agents’ choice

Pinterest can be a super fun platform for you to also express your interest on and give your network a chance to know you better.

Of course, you still want to keep things relevant for your audience.

Think of the things you’re most passionate about in your area.

And if you have a certain niche, this can be a great time to use it.

Here are some other board ideas you can use to connect with leads and your community –

• Top Wedding Locations in (Your Area)
• Architure
• The Great Outdoors
• Weekend Retreats and Getaways

You can also create seasonal boards and continue to add to them throughout the years to showcase the best of the changing seasons in your area.

• Spring in Bloom
• Summer Fun
• Fall into Autumn
• Winter Wonderland

#5 Power In Numbers – Join Group Boards

Take some time to connect up with other pros in your area using Pinterest and join group boards.

This is just a boar that is managed by one person that multiple people can pin to.

You can gain insight and inspiration through sharing content with your peers and getting a lot more eyes on your profile.

And now you have everything you need to get started on Pinterest real estate marketing, or expand your network and presence.

You can connect with Easy Agent Pro on Pinterest here.

Are you pinning?

Leave us a link to your profile in the comments below so we can repin and share your original content!

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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