Get More Real Estate Leads Every Month Here
Today’s “In The Lead” show goes in depth with a featured guest from Top Producer. We look at what Colin Burton has seen from helping hundreds of agents get a better grasps on their real estate crms.
Let’s face it, managing any number of leads is completely unrealistic without a CRM.
During this interview we look at the following questions:
- What do you see as the primary cornerstone of success in this industry?
- What’s the #1 mistake you see agents making with their CRM?
- As a salesperson yourself, what has been the biggest change in sales from 10 years ago to now?
- What’s your philosophy towards building sales-based relationships?
- If an agent were just starting out, what would be the top 3 tips you’d give them for year 1 of their business?
The answers should help you understand the difference between those top producers and where you are today.
Tip #1) What’s the primary cornerstone of success in real estate?
The number one determining factor when it comes to real estate sales tips is maintaining the same level of followup with all of your leads.
There is always this struggle between automation and personalization. And as agents grow their businesses, it can be easy to not be as personalized in your followup systems. Colin points out that you can use automation with newer leads in the form of text responses and follow ups. But that with older leads, you really want to focus on automating a reminder to send messages. And not automating the followup message itself.
The key here is having systems in place.
Are you going to consistently followup with all new leads and old leads everyday? The surprising fact is that most leads don’t even get followed up with!
Do you have systems that reliably keep in touch with leads that are now 6 months old? What about leads that are 10 years old?
Being successful in real estate ultimately boils down to developing systems that scale these 1-to-1 relationships.
Tip #2) What’s the #1 mistake agents make with their CRM?
When it comes to CRMs, the biggest mistake agents make is investing in technology without knowing the specific problem they are trying to solve.
Technology is fantastic. But it will not miraculously get you in the door, negotiate, or close deals for you.
You need to know how you want your database to work. And then start asking companies, like Top Producer, if they can do what you need them to do.
This can be done with automation. But:
You need to use finesse when it comes to automating your lead follow up.
Let’s say you get a lead from Realtor.com and another lead from your best friend.
They should not be followed up with in the same way. Automation can kill leads if you don’t use finesse when setting it up.
The flip side of that is how profitable real estate CRM automation can be when you use it correctly. You should use task reminder automation for contacts that demand personalization and full-on automation for messages that aren’t as personalized.
Finally, be sure to be consistent on a daily basis. You should break things down into bite-sized pieces.
What would you rather do?
5 follow-ups a day, or 450 at the end of each quarter.
Tip #3) What’s the biggest change in Real Estate Sales over the past 10 years?
Well at least 25% – 50% of the methods we currently have for communication simply didn’t exist 10 years ago. Now we’re in a situation where it’s so easy to send a message to someone. It’s just so easy to reach out to them in over 5 different ways, really.
You have texting, email, phone calls, and tons of social media platforms.
You need to be mindful of how you’re message is being “decoded” by the recipient.
There’s a lot more data—makes it difficult to determine which is actionable and
One of the perks is that an individual agent now has a lot more visibility and tracking. You can see when people are opening emails and clicking on them. You can also monitor this information on social media.
For example, a simple tool like Hubspot’s SideKick will let you know the moment a prospect ‘raises their hand’ by clicking a link.
Tip #4) What are the top 3 tips for newer agents?
#1 Make Alliances: For example- find a mortgage broker who is also in their first year. It’s not that rare to see lenders split the cost of leads, and you can position the value of a Mortgage Broker and Realtor who can streamline some things for the client during this process.
#2 Become An Expert At 2 Lead Gen Tactics: You should be familiar with all the different options, but your business plan should have led you to a logical reason as to why you chose one method of generating business over the other. This could be a local market adaptation or just differing styles. Here’s a list of tips to get familiar with the various tactics.
#3 Start Systemizing Human Followup: You should begin to understand how to maintain the same level of human followup and personalization despite having a growing list of prospects at varying stages in their cycle. This is a very hard challenge. But one you must master. Map out your style and have a system remind you when you need to sit down and figure out how to REALLY connect with your prospects.
Tip #5) What book do you recommend all agents to read?
Outliers by Malcom Gladwell:
One argument that stood out was “the biggest misconception about success is that we do it solely on our smarts, ambition, hustle and hard work.”
The book goes on to “show that there are a lot more variables involved in an individual’s success.” I think you have to be good at the right mix things.
Quote of the day:
“Consistency makes commission checks happen.”
Are you being consistent with your marketing? What about your followup?
The biggest difference between those that stay in real estate and those that fail is consistency. You need to learn tactics and strategies that generate business for you. And then execute like mad on those tactics.#RealEstate Quote Of The Day: Consistency makes commission checks happen! Click To Tweet
What do you think?
Did you learn something you can implement in your business today? If so, let us know in the comment section below. And be sure to share this around your social media circles!
Read More On The Blog
- Easy Agent Pro Crashes Inman Connect 2017 (Question and Answers)
- Beat Zillow Questions, Facebook Ad leads, and Marketing Funnel Rants!
- Take Action on These 4 Important Things to Succeed in Real Estate in Tips With Ty
- Get Your Own Damn Leads: 10 Easy Steps To Score New Business On Facebook
Let's chat - Ask me any questions you want in the comments below!...
Latest posts by Tyler Zey (see all)
- 20 Expert Real Estate Video Marketing Ideas, Tactics, And Statistics That Will Help You Conquer The Web - December 13, 2016
- 6 Killer Real Estate Video Ideas And Marketing Strategies With Examples - December 13, 2016
- Some Reflections On Marketing Vs Lead Generation (And How We Touched 1 Million PLUS Agents) - August 19, 2016