The Breakup Real Estate Email Template: How To Get Those Impossible Leads To Respond To Your Emails

Quick:

Name the 2 ways to grow your business. Unless you want to talk about not spending money (boring…this isn’t a tax tips blog), you basically can either:

1) Get More Leads

— or —

2) Convert More Leads

That’s really about it at the end of the day.

We focus a lot of our attention on the Easy Agent Pro blog to topic #1. But today we’re venturing out into an awesome real estate email template that helps you convert more leads into clients.

It’s called:

The Breakup Email

What do you usually do when a prospect simply isn’t responsive to your emails or calls? This is a tough position to be in. You’ve essentially reached out to a prospect to the point where they have all the power in the relationship…if there’s even a relationship, to begin with!

The solution to this problem is to actually ‘break up with them’ via email. By being the one who’s walking away, you’re able to turn the relationship around and take more control over the conversation. It’s kind of like high school relationships 101. And it works like a charm.

Check out this awesome video by Steli @ Close.io that explains the concept:

The Concept Of The Breakup Real Estate Email Template:

This template is meant to be the final ‘last call’ to your unresponsive prospects. You’ve probably already called, texted, and emailed these people for a week or two. Maybe even a month. And have yet to really hear anything substantial from them.

This email typically shakes a fair number of these unresponsive leads loose because humans are loss adverse. People simply don’t like to ‘miss out’ on something.

How To Start Writing Your Breakup Emails

1) The Subject Line

The best subject lines for this email template usually hint at the prospect of losing something. They look like this:

– Goodbye from Easy Agent Pro

– It’s not you. It’s me.

– Best of luck. And Goodbye.

– Should I Stay or Should I go now

2) The Body

The body of the email needs to be short and to the point. You want to stress how you’ve already been helpful several times to the prospect. And yet, they’ve never even replied. This means that you’re ready to move on and have other things to do with your time.

But you want to conclude the email with a call to action for the prospect to contact you back if they still need help.

Be sure to include plenty of contact information for the prospect to easily find.

3) Real Estate Email Templates You Can Use

Email Template #1 For Real Estate Agents:

Subject: It’s not you. It’s me.

Hi Tyler,

I was really looking forward to putting together a special marketing plan that would earn you 10% more on average when selling your house, but I haven’t heard a response to my calls and emails.

That means this will be my last email to you. If you change your mind and would like to give our unique marketing plan a try, please let me know and I’ll have your house sold in no time.

Best,

Email Template #2 For Agents:

Subject: Good Bye From Tyler

Tyler,

In reviewing some outstanding business today, I’ll be taking you out of my current follow-ups at this time.

Where we initially agreed on the value of our service to sell your home for around 10% more on average, I’ve reached out to you on several occasions following our initial contact. Having not received any replies to date, I assume that we’ve either fallen off your radar or perhaps your interest has diminished to the degree that my follow-up is no longer wanted.

I appreciate the opportunity to work with you and wish you the best.

I’d be happy to speak with you when you are ready to see how we can help sell your home for more in less time.

Best,

(From Hubspot)

Email Template #3 For Realtors:

Subject: Should I Stay or Should I Go?

Tyler,

We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?

If you’re still interested, what do you recommend as a next step?

Thanks for your help,

Additional Real Estate Email Templates:

• Realtor.com
• MarketLeader

What do you think?

Are you going to start sending breakup emails to your unresponsive real estate leads?

Let me know what you think in the comments below. Or if you have problems adapting the templates. I’ll be sure to help you out.

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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