The Anatomy of the Perfect Real Estate Facebook Post (w/ two examples)

Wondering what you should post to your real estate Facebook Page? Check out these two examples to see how you can use Facebook to get more leads.

Getting your content to show up on your audience’s Facebook news feed can seem as challenging as ranking on the first page of Google.

In fact, The Huffington Post and Forbes have both questioned if Facebook is indeed becoming the new Google.

And Facebook continues to dominate the social networking sphere, including Youtube.

“ CEO Mark Zuckerberg has made it clear that video is the future, and multiple sources say the Facebook co-founder essentially re-oriented the entire company towards video over the past year or so in a massive organizational shift.” – Fortune

Facebook is continuously rolling out new features to support the rise of both native video and video ads, so it’s time to jump on board.

You already saw me critique 10 common Facebook posts from agents and now it’s time to talk about how to craft the perfect post to grow your network and maximize lead generation.

Let’s get into it!

Get More Seller Leads

You can target sellers with a simple listing video.

1234 Main StreetKnow anyone interested in this beauty?

It’ll sell FAST??? so Comment below and Tag a friend if they’re looking. Otherwise you might miss out.

Or call: ☎️ 800-933-1722

Posted by TZ Testing Grounds on Friday, August 19, 2016

Now let’s break it down…

Content Value

You want to keep your post text short and sweet while accomplishing a few things…

Your Goal

What’s the goal of this post? To land more sellers.

I’ve accomplished this by asking my audience if they know anyone who might be interested.

You want sellers to see just how effortlessly you can market their property.

And how much interest you can generate on everyone’s go-to social network.

Establishing a clear objective will help you decide what to write and will let viewers know exactly what your post is about.

Call-to-Action: Engagement + Emojis

Wondering if it’s kosher to use emojis in your professional posts?

It is. I am giving you full permission to capture leads with emojis.

Emojis are part of visual marketing and have become their own digital language.

In June of this year brands sent 800 million messages with emojis.

Use them.

Pairing a relevant emoji with your CTA will only help you. Guaranteed you’ll see an increase in engagement because these adorable visuals will help draw folks into your action.

Here, I’m asking my audience to comment below and help out a friend who may be looking to buy.

It’s simple. They don’t have to share the post or opt-in to anything.

Your Video

The best way to grab your audience’s attention and capture more leads on Facebook is by not just telling them, but showing them what you can do.

And a visually engaging video is going to get you more views, traffic and leads.

All you have to do is record a quick video to accompany your post and upload it directly to Facebook.

It will play automatically for folks while they’re scrolling and that’s how you’re going to get their attention.

Once they’re intrigued, they can read your CTA and comment on the post.

Market to Buyers

If you don’t have a listing, now’s a great time to craft the perfect marketing post.

If you’ve been wondering how to market all of the blog posts you’ve been getting up on your website, now’s the time.

The new way to share photos

Create a Facebook Carousel like this to share your best content.

5 Easy Tips To Infuse A Retro Look Into Your Home!

Posted by TZ Testing Grounds on Tuesday, August 23, 2016

With this format, you can show up to 10 images and/or videos as a single post.

This is a great way to give a sneak peek of the awesome, highly-valuable content awaiting visitors on your website.

Plus, users can swipe through the photos from their desktop or mobile phone which makes this kind of post super interactive.

Wrapping things up

I encourage you to make both of these posts today.

This kind of content is easy to digest and highly effective.

And once it’s up, you can continue to share it throughout Facebook.

Click the share button and spread it everywhere.

This is how content goes viral.

Share it to your groups, your profile, and your friends pages to start the conversation.

Once you see how these posts perform, you can turn either of them into ad campaigns.

You’ve now got two fail-proof examples of perfect real estate Facebook posts.

Take action on them now to maximize your results.

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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