Sell More Real Estate By NOT Having A Real Estate Facebook Page

Does your real estate Facebook page not get you leads? Try this tactic with an incognito Facebook page to get better results!

Why do people like Facebook?

People like Facebook because they can see:

other people’s relationships
photos of people’s cats/dogs
family and friends that live far away
interesting news articles
etc

?That stuff is very interesting.?

By the way, Click Here to check out our Free Private Facebook Webinar.

Here’s something that isn’t interesting:

real estate facebook

Almost every agent I see has a Facebook page with their Face (or logo), Name as the page title, and post almost solely about real estate related events they are doing now.

What’s wrong with this?

It’s ME, ME, ME thinking!

Generally speaking, real estate agents are viewed as sales people.

Now, you and I know this isn’t 100% accurate.

But we can all probably think of 1 or 2 agents who are definitely pushy.

Do you really think the general population on Facebook wants to “Follow” a page by an agent (they may even think is salesy)?

the quit window (1)

**Please note: You can still have a Facebook Page. I’m showing you an additional tactic to get more cold business.

Ok, so what do you do?

Most people generally perceive the page above as “BORING”.

How do you share interesting stuff?

Well, that work has already been done by the TV networks.

People love shows like:

Home improvement
Real estate shopping
Tours of famous (expensive) houses

And the thing is all of these are generally WAY more interesting than your typical agent posts.

This stuff entertains and attracts attention.

Here’s what you do

Create An Incognito Facebook Page

Incognito Facebook pages are pages that you run, but don’t have your face on them.

They can be pages called:

Florida House Explorers
Dallas Mansions Revealed
Guess The Price! Which New Mexico Home’s Worth More?
and so on…

These pages are way more interesting! ?

the quit window (2)

In other words, these pages are way easier to get people to like!

And you won’t be as lonely on Facebook if you start a page like this.

But how do you get leads with this?

Here’s the trick:

Facebook released an app a few years ago called “Facebook Messenger.”

Facebook is basically taking over texting.

But why does this matter?

Because now you can directly message everyone who likes a post on your incognito Facebook page!

With an incognito page, you’ll generate more likes and conversations…

Which will then lead to direct conversations via Facebook Messenger!

This is much more likely to help you get leads than simply talking about Open Houses or your website on Facebook.

By the way, if you don’t know what to say in these messages: Try these text message scripts

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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