Why do people like Facebook?
People like Facebook because they can see:
- other people’s relationships
- photos of people’s cats/dogs
- family and friends that live far away
- interesting news articles
- etc
?That stuff is very interesting.?
By the way, Click Here to check out our Free Private Facebook Webinar.
Here’s something that isn’t interesting:
Almost every agent I see has a Facebook page with their Face (or logo), Name as the page title, and post almost solely about real estate related events they are doing now.
What’s wrong with this?
It’s ME, ME, ME thinking!
Generally speaking, real estate agents are viewed as sales people.
Now, you and I know this isn’t 100% accurate.
But we can all probably think of 1 or 2 agents who are definitely pushy.
Do you really think the general population on Facebook wants to “Follow” a page by an agent (they may even think is salesy)?
**Please note: You can still have a Facebook Page. I’m showing you an additional tactic to get more cold business.
Ok, so what do you do?
Most people generally perceive the page above as “BORING”.
How do you share interesting stuff?
Well, that work has already been done by the TV networks.
People love shows like:
- Home improvement
- Real estate shopping
- Tours of famous (expensive) houses
And the thing is all of these are generally WAY more interesting than your typical agent posts.
This stuff entertains and attracts attention.
Here’s what you do
Create An Incognito Facebook Page
Incognito Facebook pages are pages that you run, but don’t have your face on them.
They can be pages called:
- Florida House Explorers
- Dallas Mansions Revealed
- Guess The Price! Which New Mexico Home’s Worth More?
- and so on…
These pages are way more interesting! ?
In other words, these pages are way easier to get people to like!
And you won’t be as lonely on Facebook if you start a page like this.
But how do you get leads with this?
Here’s the trick:
Facebook released an app a few years ago called “Facebook Messenger.”
Facebook is basically taking over texting.
But why does this matter?
Because now you can directly message everyone who likes a post on your incognito Facebook page!
With an incognito page, you’ll generate more likes and conversations…
Which will then lead to direct conversations via Facebook Messenger!
This is much more likely to help you get leads than simply talking about Open Houses or your website on Facebook.
By the way, if you don’t know what to say in these messages: Try these text message scripts