What’s A Real Estate Funnel (And How To Get Seller Leads From Yours Today!)
Is your real estate funnel running dry? Follow these steps to fill every part of your pipe with quality seller leads this week!
What’s a real estate funnel?
So glad you asked!
A real estate funnel is the system that guides your visitors in becoming leads, being nurtured into legitimate prospects, and eventually becoming clients.
Real estate marketing can be highly competitive.
In order to generate quality leads and stand out in your market, you’ve got to build well-oiled funnels.
If you develop your real estate funnel right, that traffic will convert to qualified leads.
Each real estate funnel needs to be carefully filled with expert, actionable tools that will take you from lead capture to conversion.
Today we’re going to walk you through the exact steps you need to follow to capture quality seller leads and close the deal.
As well as the top mistake agents make when developing their real estate funnel so you can avoid falling into this all-too-common trap!
Let’s get to it!
Let’s start at the top.
The top of your real estate funnel for sellers has two main focuses:
This is where your leads will start their journey.
The first thing to decide is where you will send sellers for conversation.
And how you will attract them to it.
You don’t have to start from scratch to fill your funnel.
Take a look at where they majority of your web traffic has been coming from so far.
Is it all referral-based?
According to a study done by the Content Marketing Institute, the majority of B2B marketers are getting their traffic from social media, with newsletters, blogs, articles and events not far behind.
Let’s say that your main traffic source is from Facebook ad and retargeting campaigns.
This is how you can push traffic to your website, but before you do – you need to decide what page you’ll be sending them to so they can opt-in.
For this funnel, let’s send them to a home valuation landing page.
Like this one –
Or any of these that catch your eye.
You can then use the Paths App to direct your leads anywhere you want after they opt-in.
You can send them to your Seller Drip, notify your seller’s agents via text, and get tagged on the landing page they opted in on.
All with this single app.
You’ll find it on your apps dashboard menu in the backend of your LeadSite.
As well as in the bottom left hand corner of the squeeze page you’re making.
If you’re new to LeadSites or need a refresher, watch this video on getting setup with Paths.
Once you’ve got their contact information, you can begin to form a deeper relationship.
So far you’ve:
You’ve got their attention and now it’s time to make sure you keep it!
The middle of the real estate funnel for sellers is all about nurturing those leads and giving them as much value as possible.
Use the Texty app to send your leads an automated followup message and open up a quick line of communication.
You can also set this up directly in the squeeze page you just created with a custom message to all who opt-in there.
You can also follow-up with your new leads with this introductory email script:
Subject: Your goal?
Hi <<first name>>,
Glad you signed up.
Over the coming days I’ll be sending you some things that will really help you make sure you sell your home fast and for more.
But first, will you do me a favor?
Send me an email back letting me know what your #1 concern is in selling your home.
When would you like to have the home sold by?
And this Value Email script as well.
Subject: Get more. Faster.
Hi <<First Name>>,
All of the fears and concerns about selling your house usually come down to 2 things:
Will I get the price I want?
Will it sell quickly?
The good news is, there are certain things you can do to help your house sell faster and for more.
Wanna know what they are?
That’s what today’s blog post is all about. Check it out:
[How To Sell Faster And For More] (LINK)
Notice there’s a link to a blog post at the bottom.
You’ll want to focus on populating your website and supporting social channels with lots of highly-readable content for sellers.
And with the Smart Popups app, you can give your leads even more opportunities to opt-in right on your blog!
This really is incredibly powerful. If you focus on sellers, you can create seller-focused blog posts, offer a free giveaway, and explode the number of leads you’re capturing for free with organic traffic.
Once you’ve got your leads in the funnel, you’ve got to continue nurturing them.
Reinforce the value of your new-found relationship by sharing relevant content with them through email, social media and, of course, your website.
Your clients and leads want personal attention and support.
This is how you’re going to get more testimonials, referrals and qualified leads.
Seller leads can easily turn into buyer leads as well and introduce you to a network of their friends and community who can be worked into your real estate funnels.
By far, the most common mistake we see agents make when developing their real estate marketing funnels is trying to use them before they’re fully built.
In other words, agents bite off more than they can chew.
Now, instead of carefully executing on each layer of the funnel, you have a clogged up pipe that few leads will be able to drip through.
Up front you need to know that you will constantly be adding new lead generation sources into your real estate funnel.
However, there’s no point in layering on the next strategy until you’ve mastered the one before that, and the one before that.
Take Facebook marketing, for example.
What good is running an ad if you haven’t even completely filled out your profile?
And what is the destination of your Facebook ad?
If it doesn’t lead to a specific page on your website that was designed specifically for lead capture, you’ve wasted your time.
We’ve seen many agents create a list of 10-20 lead sources and attempt to go after them all simultaneously and then complain about their lack of success with the strategy.
If you’re immediately spreading your time and resources into a large array of outlets before you’ve found one to be even remotely successful then you will not find the success you’re looking for.
If you’ve followed us for a while, you may be familiar with the term Tyler coined to describe this kind of real estate funnel sabotage.
It refers to when agents simply dabble in a generic marketing strategy and expecting to get stellar results.
One-off approaches like this do not work.
With little to no planning, you can’t expect to grow your business, improve your funnel or succeed in your marketing efforts.
Magic 8 Ball marketing doesn’t work! You can’t pick a tactic, do it once, and then expect results.
These tactics work. But they work better together.
Make sure you master each tool in your funnel before adding on the next.
Join us for a live webinar and get to know the true power of LeadSites today!
Let’s boost your lead gen.