What’s the hardest thing to create as a real estate agent?
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Think about it:
Every other business can invent its way out of this problem…
- Uber made an app that’s easier than taxis.
- Amazon introduces drone delivery.
- Easy Agent Pro makes another LeadSites app that makes us concretely better.
But in real estate, you largely have to compete with people who can “SAY” they do the same things you do.
Here’s a way that in 60 seconds you can start standing out against the competition, and converting more passerbys into clients.
It starts with this:
No one will care about you until they trust you.
So, your sole goal is to make them trust you more than the next agent.
BUT there’s a problem:
People are now figuring out who to trust by doing research online. They AREN’T asking you questions, or contacting you.
They’re stalking you and 2-3 other agents before contacting everyone. It’s kind of like a glacier:
So:
How do you build extra trust with all these people who are searching on Zillow?
Zillow…
ZILLLOW…..
ZILLLOW…….
Here’s how:
You’ll notice that when it’s time to make their move, they start to scope you out.
And your sole goal at this point in the transaction is to make them trust you.
Let’s look at what the average agent does:
Why are you showing them IDX?
They’ve already decided they want to buy a house. Now, they’re just looking for the best deal. The most trustworthy place! The best agent to do business with!
What would build trust better?
You need to link directly to your testimonial landing page. Like this:
But it doesn’t stop there!
Trust is built primarily through repetition.
People need to see you over and over again. And the more they see you the more likely they are to do business with you.
Most normal agents will focus on converting the most amount of people that visit their site from Zillow.
But you want to capture them, and show ads to them over & over again.
Like this:
They should see a Facebook retargeting video with you talking to them after they visit your website.
This type of retargeting builds way more trust during the research phase of your potential buyers and sellers. And it helps you create a stronger USP (unique selling proposition).
Do you see it?
You want the first thing people see when they start vetting you from Zillow to be your rave reviews.
And then you want to use video ads all over Facebook to start converting those 1-off website visits into clients who love you.
Videos on Facebook work VERY well for this.
You’ll notice that they instantly play on the platform. And standout compared to normal text posts.
Facebook ads used to be all the rage because they converted really well to clients. These days, Facebook video ads are all the rage.
For as little as $.02 (USD) per view, you can get individuals seeing your face and hearing about you!
For example, we just launched an integration with Constant Contact. It only cost us $.02 per view to get people seeing our videos about the integration.
This is an awesome tactic to use in combination with Zillow leads.
Here’s how it works:
Step 1) Put a Facebook Audience Cookie on your website for retargeting. You can get it here.
Step 2) Create a quick (2-3 minute) video with QuickTime on your computer and upload it to Facebook.
Step 3) Create a new Facebook Ad that only shows your video.
Here’s your quick checklist for getting more leads from Zillow:
- Create your testimonial landing page that paints you as an expert
- Link to it directly from your Zillow & Trulia profiles
- Setup Facebook retargeting – specifically use short 2-3 minute videos that have you talking about why they should use you.
- Implement CRM follow up with all leads that opt into your site from your ads.