The Top Real Estate Logo Design Websites (+ 5 Free Template Downloads)
Today, we're going over some of the best sources for real estate logo design, and some free examples you can use for your own branding!
A logo does so much more than just act as a piece of art on websites and business cards. It becomes your stamp and adds to your brand image while helping people remember who you are and what you do. Since so much of success in the real estate industry relies on reputation, trust, and name-recognition, having a great logo design will help you on the road to success as an agent. Making sure it fits with your target audience will help ensure it works with all your other marketing tools to attract and convert leads.
Like your slogan, a logo is a vital part of your branding that often goes unconsidered amidst all of the other important things new agents need to consider. Getting your license, website, CRM set up, and everything else that is integral to getting your career started must be taken care of first. Once you have these staple fixtures of your real estate business taken care of, it’s time to further develop your image with a logo. Whether you decide to create your own logo or hire a professional to design the perfect logo, there are many options for developing a real estate logo. Let’s dive into why having a real estate logo is so important.
When you start the process of designing your real estate logo, there are a few factors to consider in the process. You’ll want to think about what you want to include in your logo and what type of feel you are going for with the design. Not only will this help you in creating a cohesive brand image for yourself as a real estate agent, but a good design will also help attract the right people to your business. Let’s look into some of these factors to help you brainstorm up some ideas for your logo.
Think about your brand as a real estate agent. Are you targeting high-end luxury customers? Or are you more focused on families? Consider who your target audience is to help you narrow down what you want to convey with your logo. A logo is a small piece of art but there are many design elements involved in an effective logo. Here are some things to consider in the design process to come up with great ideas for you to complete or give to the professional creating the logo.
Most agents incorporate a house into their logo. It makes it easy to see what business the logo represents and makes you identifiable as a real estate agent from the design alone. One downside of using a house in your logo is that it is so common among real estate agents that your logo may not stand out. This also makes it easily forgettable which is the exact opposite effect you want from your branding and marketing efforts. If your target area is known for something specific like its palm trees, sunsets or unique skyline, use that to your advantage when designing your real estate logo. These are significantly less common than the standard house design and will help in attracting potential clients in your area.
You don’t have to be an expert in color theory to see how different colors and palettes can convey different things. This may not seem important, but the colors you choose for your logo will most likely define your overall brand. For this reason, it’s incredibly important to put some thought into this. Your logo colors will most likely also be the colors you use for your website, business cards, social media pages and possibly even the interior of your office building. Having a cohesive brand image is integral to making yourself memorable and stand out from other agents in the market. Part of this is your color scheme so make sure it is uniform across all your marketing efforts and branding.
Different colors can convey different meanings, so consider your area and the type of clientele you’re trying to attract. Let’s dive into some common colors used in logos and what they convey in your design.
Whatever colors you choose, it helps to keep it simple. It’s ideal to choose one or maybe two colors with a combination of grays, white and black in your design. The neutral tones help your main color pop and keep the design from looking too overwhelming with a myriad of bright colors. If you’re using a designer to create your logo, don’t be afraid to ask to see your design in a different color! This is your logo, make sure you’re happy with the final product. Seeing the logo with different main colors helps you decide which scheme best fits your brand as an agent.
Many logos incorporate the name of the agent or the slogan for the agency. Whether or not you choose to do so is entirely up to you. Your design can be an excellent place to put your slogan but it’s important to consider how it fits into the layout as you don’t want the logo to appear too cluttered or busy. It helps to come up with a few different versions of your logo to visualize whether the design looks better with or without your slogan. Multiple versions are also important for colors, shape, size, and any other element you incorporate in the design. Whether you create the logo yourself or have someone else making it for you, make sure to compare multiple versions to find the best one.
The size of your logo depends greatly on what you intend to use it for. Website logos are typically 250 px by 100 px. You’ll need different sizes to get it printed on business cards, advertisements, letterheads, social media headers, or wherever else you want to put your logo design.
Dreaming up your real estate logo design is fun but getting a polished finished product takes a few more steps. When it comes to your logo, you have a few options for how to go about finding the perfect one.
If you’re feeling particularly creative, and have some basic computer skills, you can design your own logo. This is great for those who have an inclination towards visual arts. To get professional results, you need to use some design software to polish edges. Canva is a great choice for any would-be designers out there. The online software is an excellent opportunity to take your logo ideas and bring them to life. It comes with pre-made logos you can use, as well as basic shapes and graphics that can be manipulated however you like. These features allow you to essentially create your real estate logo design from scratch. Some of their graphics are locked behind a paid option, but many of the graphics are free to use and royalty free. If you’re feeling creative and have a great idea, this is a great way to get a professional looking logo done by you.
If you have a general idea of what you want your logo to look like, you can always hire someone to do it for you. This is the best option for those who don’t feel they have the time, resources, or skills to achieve a professional looking logo that fully encapsulates their brand as a real estate agent. Fiverr is a great choice for finding talent for a job like this, and like the name implies, you’ll probably be able to find someone who’ll do the job without breaking the bank. The website allows you to post a job or reach out to freelance artists. You’ll be able to find someone with the skills and tools needed to create the perfect real estate design logo for you.
Maybe you want a little more control over the design process, but you’re still not comfortable actually designing a logo from scratch. No worries! Not everyone is gifted with creative vision or the artistic skills needed to design a logo. Besides, it’s better to get professional results and a logo that accurately fits into your brand and says what you want to say with the artwork.
If you want to work on a logo yourself, we’ve got 15 free logos you can take and use any way you like. With these templates, you can add your own messaging and add or remove features as you see fit. This way you have full control over the design process but have the tools you need to get the job done even if you aren’t a graphic designer. Get those logos and read more about creating your logo here.
Your logo isn’t going to be the thing that closes deals and drives traffic to your website, but it’s still an important part of your overall messaging and should be treated with consideration. Taking the different factors of a logo into account will help you to achieve an effective logo that attracts your target audience and helps your business grow.
Your logo is probably the single most important thing to consider when trying to consider what type of voice you want to have online. Through colors, graphics, and everything else we’ve discussed in this article, you can make sure your logo says exactly the message you want it to. What kind of agent do you want to be? Which types of clients do you want to attract? These are questions to consider when deciding on a brand, and a real estate logo design. Whether you decide to create your own design, or hire an expert, put some thought into what you want your design to convey and how you want it to look.
For more tips on how to create your own real estate logo, check out the video below!
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