Meet your 2018 Buyers and Sellers
Easy Agent Pro is busting out the crystal ball, dusting it off and gazing into it deeply to divine who you’ll be working with next year. When we’re finished, you’ll be raring to hit that 2018 business plan. In the meantime, who are the 2018 homebuyers? Who are 2018 home sellers? The two types of homebuyers in 2018 If you thought “liars and really-good-liars” when you read that, think again. According to NAR, the typical homebuyer is 45 years of age, married and earns a median household income of $88,800. That means these buyers are members of Gen X, despite...
Don’t let your client holiday greetings wreck your reputation
Is your email box filling up with real estate holiday greetings? They started rolling into mine at Thanksgiving but I just got around to reading them. One stood out among all the others. I’ve awarded it the prize for The Worst Real Estate Email Ever. Take a look and see if you see what I see. Naturally, the agent’s name and brokerage have been changed. Believe it or not, it came from a highly-regarded (at least in the industry) East coast agent. I’ve interviewed her in the past and she is absolutely captivating. Not only that, past clients in her...
3 real estate lead strategies of top-producing agents
How do the top producing real estate agents get leads? Here are 3 things the best of the best have in common - and how you can learn from them to improve your business
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