As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home.
While traditional methods (cold calling, post cards, etc.) will always have their place in a real estate agent’s toolkit, it’s become rather obvious that real estate is a digital marketing game.
As an agent, how you incorporate social media, website design and SEO will all effect your efficacy as an agent. Alarmingly, it seems like a great deal of agents haven’t fully embraced modern marketing techniques: While 95% of agents surveyed claim to use email daily, only 57% say they incorporate social media posting into their daily routine.
We find this trend particularly alarming because social media is such an important tool for agents. Whether you choose to use Facebook, Twitter, Instagram or TikTok, social media gives you a unique opportunity to interact directly with your clients, build a network of communication based on trust and experience, and share your website’s content on a daily basis to drive more traffic to your website.
Whether you choose to embrace technology moving forward is up to you, and we wish you all the best of luck in your real estate endeavors – But if you’re ready to switch to a real estate website that’s built with the hardworking agent in mind, consider LeadSites. Our platform is designed to be an all-in-one digital marketing toolkit that gives agents the tools they need to grow their brand online.