Four Unexpected Ways To Find And Convert Home Seller Leads In Your Area

Fostering a successful career as a real estate agent means having a system for finding and converting leads. With the sales funnel, you can move leads through the steps of conversion to clients. As a real estate agent, it is imperative to foster both buyers and sellers to grow your business and have a thriving career. Sometimes it can be especially hard to find leads for your real estate business.  

This guide will assist you in finding and converting home seller leads in your area. With these unexpected tactics, you can increase your reach and attract new leads for those looking to sell their homes in your area. In the current real estate market, it is especially advantageous to work with sellers. Homes are selling well and for great prices making it an excellent sellers market. Now is the time to hone your skills for attracting and converting home seller leads to grow your business and thrive as an agent.  

Benefits Of Working With Home Seller Leads 

Part of working and growing a successful real estate career means staying on top of the latest projections for the market. Currently, it is a hot seller’s market. This means it is considerably more beneficial to focus on attracting and converting home sellers to clients than it is to focus on buyers. By focusing on home sellers, you can capitalize on the current market trends and close deals that benefit you and the seller.  

While we always recommend working with both buyers and sellers, focusing on the clientele that is more eager to act will help with fast conversions and sales. It also helps to develop a strategy for both types of clientele as their needs are different. Adapting your sales tactics will help encourage more successful results and prevent you from wasting valuable time, energy, and resources. For example, a seller may also be interested in a buyer’s guide if they’re looking for their next home. However, they’re probably more interested in information on how well homes in their area are selling.  

Knowing what a seller wants will help ensure that you are focusing on the right priorities when you pitch to leads. Sellers more often than not are looking for these main goals: 

• How quickly you can sell their home.  
• How much money you can make for them.  

When working with home sellers, it helps to focus on your strengths and experience in these areas so they feel confident choosing you as their real estate agent. A bonus of targeting home sellers is that they are likely looking for a home as well and will likely choose you for both buying a new home and selling their current one.  

Four Ways To Find Home Seller Leads 

Now that we know the benefits of working with home seller leads, it’s time to go over some great and unexpected ways to find them. With so much real estate marketing taking place on the internet, it makes sense that one of the key ways to attract new leads is through generating traffic to your real estate website. As you may know, you can push traffic to your website from your social media pages. Whether it be through posts or advertisements, social media is a great avenue for generating traffic to your website and attracting leads. This video does a great job of breaking down the process of generating leads from Facebook marketing. 

From there you can direct traffic to the landing page of your choosing on your website. There are many options for where to generate and one example is the first way to attract home seller leads. Let’s dive into four unexpected ways to find and convert home seller leads in your area.   

Home Valuation Landing Page 

If you are taking the advantageous route of generating leads for your website, having a home valuation landing page is a great place to direct traffic. A home valuation landing page is a great way to spark interest, attract leads, and have visitors opt-in to your marketing campaigns by providing contact information. A home valuation landing page is especially attractive to home sellers as they are likely wondering how much they can get if they sell their homes now.  

Here are a few examples of home valuation landing pages made on LeadSites. These pages collect contact information that you can add to your Sales Drip email marketing campaign while also providing relevant and valuable information to home sellers.  

FSBO And Expired Listing Hunting 

Another excellent way to find home seller leads is through browsing the FSBO and expired listing pages. Both of these resources are a great way to start the conversation with eager home sellers who are ready to sell their property.  

For Sale By Owner pages are a fantastic avenue for generating leads. Chances are FSBOs and homeowners with expired listings are ready to get their houses sold quickly. Reaching out to them to showcase your experience and knowledge about selling homes at great prices quickly can help motivate them to choose you as a seller to get their home off the market. You can find contact information on the listing itself or search for the homeowner on LinkedIn. Not only does reaching out on LinkedIn rev up the conversation, but it also links directly to your profile showcasing your skills and experience in the area. Here is how to start the conversation on LinkedIn with home seller leads you to find FSBO and expire listings: 

• Step One: Find their profile. This can be a bit tough at times but with a little research, you should be able to find their profile. It helps to google “FirstName LastName LinkedIn” to help find their profile. Adding a city to the search can help narrow down results if it is a common name.  
• Step Two: Connect with them. To connect with them, you’ll need to join a group they are a part of. Scroll down to the “Groups” section on the seller’s profile and choose one to join. Once you are added to the group, you’ll be able to connect with the seller.  
• Step Three: Drip them. LinkedIn emails have a significantly higher open rate than other forms of marketing. Integrate your LinkedIn with your CRM and add the newly connected seller to your drip sequence. Now your emails will be sent by “LinkedIn”, adding authority to your messages which helps get them opened much more frequently.  

Trulia 

Trulia is a very popular website for buyers and sellers alike. By adopting some of the techniques Trulia uses, you can also attract home seller leads for conversion. Imitating some of the things that bring them success is a great way to increase your results from your marketing efforts.  

One way to do this is to recreate a landing page for your real estate website that mirrors Trulia. Through your real estate website builder, you can create a similar page to the landing page for your site. Once you have successfully recreated this page, an ad campaign can really help seal the deal. Start a Facebook Ad campaign specifically targeted to home sellers who are looking to sell soon. This will help attract highly motivated home sellers. You can change the target audience in the ad settings of your Facebook Ad.  

Facebook Groups 

With so many people on social media, it is no wonder how prolific Facebook groups are for generating traffic and attracting leads. If you aren’t tapping into the potential for Facebook groups for leads, you are missing out on a massive audience for generating traffic.  

Join as many local groups as possible in your area for people looking to buy or sell. From here, it is beneficial to post relevant content that is informative and asserts yourself as a local authority in the real estate market for the area. Research some popular topics and create content to post in Facebook groups to attract new leads. 

Here are a few tips for creating attractive content to post in Facebook groups to attract and convert new home seller leads in your area: 

• Step One: Research topics. You want the topics to be something interesting that people will want to click on. Finding relevant and informative topics will help ensure that your content gets seen so it can generate traffic to your real estate website. Searching for real estate topics on google is a great place to start. Choose the ones that are most relevant to the target audience in your area.  
• Step Two: Rewrite popular articles. Find an article that is a top hit on search engines and rewrite it in your own words. You know the topic is popular and relevant. This is an easy and quick way to attract new leads and generate traffic. Just make sure to do a full rewrite of the content before adding it to your WordPress.  
• Step Three: Post it! Share the content in all applicable Facebook groups as well as your own. Post it to your social media page and share it wherever you can. Simply go to Facebook and join as many local groups as possible. For attracting seller leads, you’ll want to target groups related to moving sales and garage sales. Then post your articles in these groups. This can get 300-500 people back to your website in a single day! Don’t be afraid to post in multiple groups. The larger the audience, the more traffic generated to your real estate website. Once on your website, you can collect contact information for your CRM and start the conversion process for your brand-new leads.  

Working With Your New Seller Leads 

After you’ve done the leg work of these unexpected ways to find home seller leads in your area, you’ll need to start working on the leads to successfully convert them. Each lead you attract is different. Knowing what they want from their sale is an important factor in figuring out where to start. One way to keep track of this information is through your CRM. You can add a questionnaire to the contact information form on your website that asks something along the lines of “What’s most important to you when it comes to selling your home?” or “How fast are you looking to sell your home?”. Questions like this provide valuable insight into what your leads are looking for and how soon they plan to act.  

If you are generating leads by posting relevant content to selling homes, leads may be looking for very specific information. They may be looking for tips on increasing their home value, home staging tricks and advice, or information on certain processes like escrow and the title process. We’ve covered this content and more in a post on sellers which you can find here. The key is to keep communication consistent once the initial contact has been made. The last thing you want is to lose a lead because you appear uninterested or distracted.  

If you find yourself overwhelmed by staying in contact and nurturing leads, it can be very beneficial to hire an assistant to answer calls and respond to emails. You can also set up automated responses and email campaigns to keep home seller leads engaged even when you are busy.  

In A Nutshell 

Attracting and converting home seller leads to your real estate business takes a bit of strategy and legwork but can yield amazing results if you do it right. Using these four tactics you can tap into a larger audience and drastically increase the traffic generated to your website. Find home sellers on listing sites and attract them through relevant and informative content on social media. Once you successfully attract the leads, you’ll need to work with them to convert them into sales. This step is all about consistent communication to show that you are trustworthy, experienced, and knowledgeable enough to sell their home fast for a good price. Happy hunting!

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Regina

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