Spring has officially sprung! People nationwide are getting outside and doing much-needed spring cleaning. You may be tempted to frolic in the flowers yourself. But if you’re in the real estate industry, this season can set the tone for the rest of your year—and your sales. Spring is your annual springboard! So today, we’re sharing our top 5 spring marketing ideas for real estate.
Why Should You Focus on Real Estate Marketing During Spring?
People look forward to spring—it’s human nature to get excited about longer, warmer days. As people become active outside, you get more opportunities to capture their interest. Every community event is a chance for you to put your name out there via sponsorship or volunteering.
Data shows the majority of listings go on the market each spring. More property availability means more people Google, post on social media, and attend open houses than any other season.
You know how important it is to manage your SOI… so just imagine the buzz you can generate regarding spring and seasonal events.
The last reason is buyers’ state of mind. In spring, everyone is excited about change. This makes it easy for you to open conversations without seeming “sales-y.” Now, let’s dive into our 5 spring marketing ideas for real estate.
Add Spring Zing to Your Email Marketing
Email marketing is the #1 way to stay in front of your SOI, plus it’s the perfect way to reconnect with older leads. For every $1 spent on email marketing, realtors receive an average of $42 in return. That’s a 4200% ROI!
But don’t blast your subscribers with daily sales letters. Use email to drive traffic to your website—all you have to do is nurture your subscribers. One tried-and-true way is sending an email promoting a relevant topic that includes a link to your blog… where they’ll find a helpful, engaging post on that topic.
There are plenty of other ways to use email marketing when you’re looking for spring marketing ideas for real estate. We love these ideas…
- Community events calendar for the week/month/season
- Spring cleaning/organizing tips
- Weekly yard sale maps
- Home maintenance tips
- Gardening advice
For content related to real estate, talk about…
- Current market conditions
- Market predictions for spring
- An easy guide to open houses
- An offer for home valuation or recent sales
- New community developments in your area
Social Media: See Your Spring Digital Marketing Ideas Bloom
Email marketing is effective. The thing is, social media is another great spring marketing idea for real estate—because you can hit two birds with one stone.
You know that blog post you’ll send an email about? Make a social media post about it, too. Whether people follow on social media or subscribe to your emails, they’ll all read about your new blog post… and you’ll enjoy a website traffic boost.
Don’t forget about adding videos to your social media marketing. Since 2020, 96% of consumers have increased their online video viewing. According to HubSpot, 54% of your audience prefers video content. By not posting videos, you’re not connecting with 54% of your prospects.
Spring is a great time for eye-catching visual content on Facebook, Instagram, and even TikTok. Each platform caters to different demographics—remember this as you craft engaging videos and graphics.
Finally, remember to support your community. Occasionally use your channels to promote local businesses near you. Acting as an ambassador for your community in this way is extremely effective because generosity is an extremely powerful marketing tool.
Still feeling stumped? Here are our favorite social media spring marketing ideas for real estate…
- Share videos/photos of outdoor venues or restaurants you recently visited. Need help breaking into video marketing? Check out this video by an agent that’s dominating YouTube marketing right now.
- Show up early at popular local happenings in your community, then do a Facebook Live preview video (Facebook boosts your exposure every time you use their Live feature)
- Share info about local fundraising efforts
- Add photos/video clips of outdoor spaces to your Facebook and Instagram Reels
- Post a walk-through video of your first open house in spring
- TikTok of your favorite gardening tips. Check out this post for more great TikTok marketing tips.
- Videos/photos of your listings with beautiful outdoor spaces– think gardens, mountain views, or even a majestic oak tree in the backyard
- Instagram Reel about your visit to a local park
- Instagram highlight Reel of your favorite spring photos. You can find more Instagram real estate marketing ideas here.
- Live-Tweet from any community event and respond to commenters
- Start a Facebook group to share community events in your area
YouTube is Perfect for Making Your Spring Marketing Ideas for Real Estate a Reality
You probably already knew that adding videos to your real estate listings can increase your inbound inquiries by up to 403%. But have you considered using YouTube for more than walkthroughs?
Realtors just like you have skyrocketed to success with YouTube… just by posting videos highlighting their personality and local area. Unsurprising, considering 81% of Americans used YouTube in 2021. Plus, YouTube is the internet’s second-largest search engine behind Google.
We highly recommend Karin Carr’s course on getting started with YouTube for real estate marketing. Once you know the basics, try these ideas for your YouTube channel:
- Spring tours of your favorite neighborhoods
- How-to gardening or home maintenance guides
- Tours of local botanical gardens
- Tours of the best playgrounds
- Videos of your favorite places to bike or walk the dog
- Videos of your favorite wineries/breweries
Direct Mail Marketing for Realtors: It Works!
Did you know people spend 25% more money when they receive email and direct mail marketing? The CPA is only $51.40 with direct mail, versus $55.24 with email. Finally, 79% of consumers act on direct mail immediately… versus only 45% with email.
This is why direct mail still works so well for realtors—and why it’s made a comeback recently when searching for spring marketing ideas for real estate.
Don’t blanket your community with sales-y postcards, though. You can try…
- Spring is the perfect time for market report postcards
- Mail a postcard to an entire neighborhood detailing a recently sold home. “Take a peek at how much your neighbor got for their house! Here are some great postcard services you can use.
- Do co-marketing mailers with local businesses whose services are necessary during spring
- Sponsor mailers for your local school or non-profit—like mailing out the spring sports schedule of your local high school
Unique Spring Marketing Ideas for Realtors
The best thing about being a realtor is how much you can leverage your own creativity. If you think of something unique and valuable, go for it!
Just look at Easy Agent PRO user Stan Rector. Every spring, he books a shredding truck for a day. Local residents bring their piled-up documents to shred. Stan gets great publicity in his community while helping citizens… and everybody wants to work with a realtor who truly cares about their community.
Then there’s Easy Agent PRO user Daniel Keeton, who sponsors a family movie night at his local drive-in theater. Just like Stan, Daniel enjoys huge publicity while providing value to residents.
When it comes to spring marketing ideas for real estate, the sky’s the limit. Start with our ideas if you’re feeling stumped, and don’t be afraid to pursue any creative breakthroughs you have—because spring is the season of new beginnings!
Don’t let next season pass you by! Check out our summer marketing tips to stay ahead of the pack!
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