Real Estate Marketing On Instagram

If you’re not using Instagram to market your real estate listings and promote yourself you’re not going to reach modern home buyers and sellers. Too many agents shrug off using social media platforms like Instagram and TikTok because they don’t think that these platforms are effective. But social media has emerged as a safe and effective way to buy and sell homes. Real estate professionals who embrace social media are setting themselves up for success while those ignore social media are going to get left behind.

Instagram Is The Platform Of Choice for Millennials and Gen Z

If you want to grab the attention of Millennial and Gen Z home buyers you need to use Instagram. According to recent studies Instagram’s largest user set is people who are between the ages of 18 and 34. Studies also found that 59% of adults in the U.S. use Instagram daily. And 58% said that they were more interested in a brand after seeing a brand story on Instagram. When you promote your brand on Instagram it’s more likely that you will reach your target market.

Gen X, Millennials, and Gen Z are all using Instagram in huge numbers. Old methods of marketing listings are not going to work with modern homebuyers. You need to be where they are, and where they are is on Instagram. But what are the best practices for making Instagram content that will attract buyers?

Getting Views And Getting Sales From Instagram

Instagram is a photo and video based platform. That means it’s the perfect platform to use to show off your listings and sell your services as an agent. There are three different types of Instagram content that you should be making to promote yourself and your listings:

1.) Listings

Listing posts on Instagram are easy to do right from your smartphone. You can add up to 10 photos and short videos in one post which is ideal for a real estate listing. Choose a wide range of photos that show off the property as well as the house. A short video tour is also a good thing to add in the post.

In the post text box add a full description of the property and your phone number. When you post the description of the property use short sentences and add lists and spaces to break up the text. Remember that people are going to be scrolling through the listing on their phones and they won’t stop to read a huge block of text.

2.) Instagram Stories And Live Feeds

Instagram stories are short videos that you can post that disappear after 24 hours. They are a good way to promote your brand. Instagram live feeds can last up to an hour and you can use live feeds very effectively for house tours and information sessions. You can do a live walk-through of a home to show potential buyers the home just as if you were walking through them through the home at an open house.

A live feed allows user to interact with you so people will be able to ask specific questions about a home that you are showing in real time.
Information sessions are a smart way to reach potential buyers without having to hold an in-person event. Some people are intimidated by being on camera but if you sit down for an Instagram live you can answer questions from home buyers about the home buying process, financing a home, and other common concerns that home buyers have. With just one live video stream you can establish yourself as an expert and start to build trust with hundreds of local home buyers. And you can do it all from your living room.

3.) Short Informational Posts About Home Buying And Selling

Your Instagram content shouldn’t just be real estate listings. That will turn off buyers and sellers who want to know more about you as a person and want to know more about the buying and selling processes. Short Instagram posts that answer common questions about real estate are also smart things to create. And they are easy to create directly from your phone.

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Regina