While many agents may be hesitant to embrace yet another for of social media marketing, TikTok marketing for real estate is quickly becoming a necessity. Here's everything you need to know to reach real estate buyers and sellers on TikTok.
If you think that TikTok is just for teenagers think again. It’s true that younger users are the largest demographic using this video app. But, there are also significant numbers of Gen X, Gen Z, and Millennial users on TikTok also. And smart real estate agents on jumping on the TikTok marketing for real estate trend to reach new buyers.
Tiktok is currently the 7th most popular social media app but it’s growing fast. It started as a video based app where users could share short videos clips of themselves lip syncing to popular songs and dancing. And people using the app still do that. But the short video format allows users to create compelling videos on a huge range of topics. Home improvement, DIY, and real estate tours are some of the most popular types of content on TikTok. You can and should be using TikTok to promote your brand and your listings.
Across the board about 20% of Millennial, Gen X, and Gen Z adults are using TikTok. And 61% of the platform’s users are women. Most use the platform multiple times each day and most users spend an average of about an hour on the platform daily. Millennials and Gen Z are the fastest growing demographic when it comes to home sales, which means if you want to sell homes to these groups you should be using TikTok.
TikTok is a phone based app that you need to have a smartphone to use. You don’t need a computer to make or upload videos. You can use a variety of different apps to create effects for your videos or you can just create videos with your smart phone. When you upload a video to the platform you can allow other users to share and save the video in the settings.
Videos on TikTok can be up to three minutes long. That gives you time to give a short overview of a property that you are selling. Or you can create videos answering common home buying questions or providing other information. You can also go live when using TikTok marketing for real estate, which means that you can do a live video feed where other users can interact with you.
Home tours should be a large segment of your content, but you need to create other engaging content as well. The more creative and varied your content is the more engagement you will get. Some of the best TikTok marketing for real estate content ideas include:
In many cases the buyers that you will be attracting through TikTok will be first-time buyers who may not be able to afford a move-in ready house with totally updated finishes. Video content that shows buyers how to complete easy DIY home projects and upgrades will keep people coming back to your account to learn how they can transform their homes on a budget. This type of content will also show first-time buyers that they can buy an affordable house and upgrade it themselves to put their unique stamp on it.
Since there are a lot of people who want to buy homes or are in the early stages of the home-buying process on TikTok short videos that answer common questions about financing, what to look for in your first home, home inspections, and other parts of the buying process are always very popular.
Live streams on TikTok give users the chance to interact with you directly and ask questions or ask for more information about some of your listings. Plan on going live at least once a week to connect with your audience of potential buyers and sellers and build your brand.
Some real estate professionals may hesitate to embrace TikTok marketing for real estate when it seems like social media platforms fade into obscurity very quickly. That’s understandable, but that’s not the case with TikTok. TikTok is the next step in the evolution of social media. Learning how to make great TikTok content now will propel your brand and your sales forward so that you can take advantage of the rise in demand for homes.
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