Are you looking for real estate courses that help you stay on top of your game?

Or get in the game?

This blog post is dedicated to the top free real estate courses online these days. There are simply TONS of free resources that can teach you how to generate leads and market your listings better.

And today, I’m going to be laying them all out for you to choose from. I’m also going to include a few licensing courses near the end for those of you getting started in real estate.

Here’s the thing:

It has literally never been cheaper or easier to get started in real estate. There are literally over 200 marketing ideas you can use to start getting your first leads. And the majority of them cost under $1,000.

Just 15 years ago, it would have cost over $1,000 simply to market a new listing. Now, that cost is almost all mitigated due to all the tools that exist in the real estate marketing landscape.

Let’s dive into these 18 Free Real Estate Courses For Marketing And Getting Your License:

***Please note: I am only endorsing the free courses below. Almost all these courses try to sell you a product at the end of them. I am not reviewing the products or services related to these courses. 

Free Real Estate Marketing Courses

Get More Leads; In Less Time – Free Real Estate Course Online That Teach You The Basics (And Advanced) Lead Gen Tactics

1) BEAT ZILLOW: The Step-By-Step Course For Winning Real Estate Clients

By: Easy Agent Pro – Join Here

This video is a sneak peak of what you’ll learn in Easy Agent Pro’s real estate courses.

The first course in our list of real estate courses is about getting substantial traffic to your real estate website. This short 4 part video course covers the basics of getting started on blogging and SEO for your real estate websites.

This course is primarily for beginners who seek to learn the basic fundamentals of getting website traffic.

Why does traffic matter?

Easy, traffic will get you:

1. Eyes on your properties
2. Connections
3. Leads
4. $$$$ at the end of the day

With over 90% of real estate transactions beginning online, you must start focusing on getting substantial traffic to remain relevant in real estate.

Here’s a preview of what you’ll learn:

2) PPC University

By: WordStream – Join here

When it comes to online real estate marketing courses, you can’t go wrong learning more about PPC. In my opinion, WordStreams free PPC University teaches you what you need to know in order to start generating tons of leads online.

Even if you eventually hire a company to manage your ad spend, this course will help you learn the language quickly. You’ll be better equipped to judge whether PPC campaigns are effective or just a waste of money.

PPC is the quickest way to get traffic and leads today. Unlike SEO, blogging, and social media, you can literally start generating leads today.

Here’s a quick PPC video tutorial:

3) Google’s Online Marketing Challenge

By: Google – Join here

Google has a digital marketing course that is free to the public. The material is mostly introductory in nature and focuses on tactics that could be called ‘best practices.’

You can get an introduction to digital marketing, search engine marketing, advertising, social media, and analytics with this course.

The material requires you to have a Google account. But, it’s well worth looking at during a slow day. You’ll learn a thing or two that’ll help you establish a better marketing presence online.

4) Inbound Marketing Training Program

By: Hubspot – Join here

When it comes to helpful real estate courses online, you have to checkout the Hubspot marketing course. Online leads and Inbound leads are quickly becoming the best type of lead to get in real estate.

In addition to giving you core SEO, social media, and blogging tactics, this course teaches you the mindset of helping people out through digital marketing. They teach you concepts like the ‘buyers persona.’ You’ll learn how to optimize your website to show up on Google for terms your leads are using before they’re ready to buy.

You’ll also be able to generate a buyers lifecycle map by the end of the course. This is another great way to learn how to get your website significant traffic and to start generating leads online.

5) Internet Marketing for Smart People Email Course

By: CopyBlogger – Join here

Here’s another AWESOME course for discovering more ways to generate leads. You’ll learn from 15+ ebooks & 20+ videos advanced strategies for content marketing, email marketing, keyword research, and landing pages.

When it comes to marketing yourself in real estate, it’s all about brand exposure. How many people are finding you per month?

There are only so many ways you can do this. 

You can follow traditional marketing methods like cold calling. But sooner or later, you’ll have to embrace more modern marketing tactics like content marketing.

This is a nice, free way to learn the core tactics of multiple online marketing tactics.

6) 15 Free Lessons To Get Your First 1 Million Visitors

By: AppSumo – Join here

While this is not a real estate course specifically, there are over 10 brilliant marketing masters who’ve shared their tactics for growing website traffic into the millions.

You’ll not read anything about canvasing a neighborhood with real estate flyers here. This is advanced marketing to the core.  The tactics will inspire you to grow a business bigger than you probably realized you could.

Like I said earlier, the traffic is there online for Realtors to have websites that easily generate 10,000 visitors. And if you’re in a bigger city you can get up to 100,000 monthly visitors with consistent work.

This course will teach you several tactics for achieving that goal.

7) Advanced SEO: Tactics and Strategy

By: UDEMY – Join here

One of the biggest requests for blog articles from Easy Agent Pro readers is for more SEO related content…

You’ll learn everything from keyword research to finding quality backlinks for your website.

The best source of traffic and leads without doubt is SEO. However, it’s such a long-term game that most real estate agents lose interest before the see the benefits of it. If you can sustain your SEO marketing efforts for 6 months, I guarantee you’ll start seeing results that’ll inspire you to keep going.

(Udemy has a unique pricing structure where they frequently put their courses on sale. Be sure to sign up for this course at the discounted price – or keep it bookmarked until the price drops)

8) Entrepreneurial Marketing by MIT

By: MIT – Marketing – Join here

If you are a bit less techy, you’ll probably find this MIT marketing course useful. They cover everything that is required for starting up a business. The marketing of a startup in real estate is vastly different than the marketing of a 5 year old firm.

This course links to some good articles that’ll start training your mindset to think about marketing.

9) Quicksprout University

By: Quicksprout – Join here

Here’s another free video course that covers the basic core of marketing yourself in the digital age. There are both beginner, intermediate, and advanced tracks for this marketing course. And all tracks have many videos that teach you step-by-step methods for getting more traffic & leads.

They cover SEO, Link Building, Content Marketing, Social Media, Paid Ads, Email Marketing, Review Management, and more.

You’ll surely learn a thing or two that you can implement into your business.

10) LeadPage’s University by VideoFruit

By: Bryan Harris – Join here

Are you wondering how to best use landing pages and popups to get more leads?

This course focuses exclusively on getting leads with landing pages. While we’ve laid out several real estate landing page examples for you here, this course is very useful if you already have traffic and are looking to get more leads out of the traffic you have.

11) Great Images with No Graphic Design Experience

By: Canva – Join here

Of all the real estate courses on this list, this one is the course most Realtors should take.You’ll learn the basics of design that can help you with creating flyers, handouts, emails, and more.

So much of marketing is graphic design that you almost have to know a few basics to be in real estate.

These tips will help you get yourself setup for success and instantly give your brand a touchup.

12) Social Media Quickstarter

By: Constant Contact – Join here

Finally, social media is just a requirement for real estate marketing these days. This course does a great job of breaking down the various networks you can use for social media. And helping you decide what to post.

You’ll learn the basics about how networks display content, how to grow your presence, and how to drive people to become leads from social media.

Real Estate Courses About Prospecting Clients

Are you looking for real estate courses to help improve your prospecting? This video series and online lessons will help you improve the number of leads that convert into clients. 

You’ll learn how to cold prospect, convert leads into clients, and tactics for getting referrals from the clients you already have. These 3 free resources are a great way to expand your real estate skills and grow your business.

13) Tyler Smith

By: Tyler Smith – Join here

Are you looking for free real estate training from a former top producer?

Ty Smith has taken time out of his schedule to put together a 30 day challenge for Realtors. These well-produced videos challenge you to demand more out of your business and leads.

Even the most seasoned real estate agent will find a take-away from this real estate course.

14) Tom Ferry

By: Tom Ferry – Join here

While it’s not an official course, Tom Ferry has been giving agents a lot of valuable advice through a video series on his website. These videos cover everything from prospecting to word-smithing your presentations.

You’ll learn valuable tips and inevitably find something that’ll improve your real estate prospecting process.

15) Mike Ferry’s Library Of Scripts

By: Mike Ferry – Join here

Finally, most agents just need a place to start. You don’t need the perfect script right away. You just need a script. And Mike Ferry’s complimentary library of business plans and scripts is dynamite for new real estate agents.

I highly recommend checking it out if you’re currently ‘winging it’ in any aspect of your business. These tips, scripts, and processes are an immediate improvement over any ‘on the fly’ prospecting.

Licensing Real Estate Courses

These are courses that help you get your real estate license. While these sources aren’t free, they are required for you to be in the real estate game. I highly recommend starting your marketing before you even get your license. 

Think about it: If you wait to start marketing until after you have your license, you’ll have wasted 2-6 weeks of simply not developing leads and spreading the word. No one is going to hand you a commission check the day you get your license. Start marketing now.

16) Local Real Estate Course Options

Nearly every major city has several local options and online local options for getting your real estate license. You can find these through Yelp, Google Maps, or Yellow Pages.

When calling around, be sure to ask for references and testimonials. You want to find a real estate school that’s proud of their alumni.

17) Kaplan

By: Kaplan

Kaplan’s brand means education. They are simply everywhere.

Their real estate school has a 4.1 star rating on Active Rain at the writing of this article. It seems that most agents find the regular courses useful and extra courses are hit-and-miss. This is definitely and option for agents looking for online real estate courses.

18) Real Estate Express

By: Real Estate Express

The other place that is nationwide when it comes to real estate courses is Real Estate Express. These online courses are reviewed rather poorly online.

But they do have a guarantee that you’ll pass your real estate exam. It’s worth checking out if you’re in the market to get your license.

What do you think?

Are you going to join one of these courses? What part of your business is struggling the most?

Let me know your thoughts and comments below. I’ll be sure to respond.

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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