Has it really made real estate easier?
It doesn’t take more than a quick trip to Starbucks to notice that everyone’s using it…
Ever seen this?
Those people aren’t reading your ads in the local newspaper…or postcards you’ve mailed.
They’re most likely on Google.
But is it really easier to reach those people?
I’d argue that most agents have tried the standard tactics to get Google traffic. And haven’t quite succeeded.
Today, my goal is to make Google easy for you.
I’d like it to be easy for you to do two things:
- Get traffic from Google
- Convert that traffic into profitable leads for your business…
But in order to make this easy we first have to debunk a myth…
What Is The Big Myth About Google?
You can’t cheat it!
You can read tactics about…
- Spending money to get bad backlinks (Example of what not to do)
- Tricks with Google Plus to get more rankings faster (Example of what not to do)
- How to use link networks (Example of what not to do)
- Tricks to setup your site juuuuussssst right in order to rank without content (Example of what not to do)
- Tips on using your Facebook page to get on Google
All of these are short-sighted ideas that stray from truly helping your eventual clients.
They might work for the weekend, a month, or even 3 months. But eventually you’ll lose your rankings.
Who wants to WORK for something that’ll only last ONE month?
…and here’s the kicker:
There’s One Thing That Gets Leads From Google:
Keyword Mountains
Here’s my 3-step guide on how to dominate Google with Keyword Mountains…
1) Start with the right search phrases
The way to win on Google involves creating Keyword Mountains on your website.
What are Keyword Mountains?
They are blogs, InstaFarms, or pages that are solely dedicated to 1 keyword.
They include mountains of text, video, images and listings that help visitors understand that area.
But first
You have to pick the right keyword. Here’s a break down of how keywords work….
Let’s break this down….
Terrible Keyword:
- “Dallas Homes For Sale”
- Tough competition vs amount of content on your website
- Not specific enough
- Going to need a lot of links and social shares
- Traffic’s going to be generic and not convert to clients as well
Bad Keyword:
- “Luxury Dallas Homes For Sale”
- Tough competition vs amount of content on your site
- Not specific enough
- Going to need a lot of links and social shares
- Traffic’s going to be generic and not convert to clients as well
Better Keyword:
- “Plano Texas Homes For Sale”
- Easier competition
- More specific
- Going to need less links & social shares
- Traffic will convert better
Best Keyword:
- “Plano Texas Acreages For Sale”
- Very niche specific!
- High conversion from traffic
Do you see the difference between all these keywords?
The ones at the end get very specific about who they’re targeting. Because of this, it’s easier to do two things.
- Get traffic from Google
- Convert that traffic into leads.
I challenge you to not target your major keywords until 6-12 months after you’ve had your website.
This will give you time to build up credibility online in Google’s eyes.
2) Where to use these search words?
But where do you put these search words (and phrases)?
The key is using 1 search phrase per blog post, InstaFarm, or page.
Here’s an example…
I want to show up for “Plano Texas Acreages For Sale” on Google.
So, I make an InstaFarm page and use my Find Me app like this:
The Find Me app by Easy Agent Pro guides you to your perfect Keyword Mountain post.
Find Me tells you exactly how much information to put on the Instafarm page and makes smart suggestions for you.
You simply make one page for every keyword you want to rank for!
Here’s a quick video about Find Me:
3) The technical aspects on each page
The final aspect of getting your site to show up on Google is making sure you get a few technical aspects right on your page.
There are a bunch of things that people claim will impact SEO.
A TON.
But here’s a short list of things you should shoot to do after you’ve written your text about your one search phrase:
Step 1) Set your meta description and title using the keyword
Step 2) Check your keyword density and shoot for 1-3%
Step 3) Use the keyword in your url
Step 4) Be sure to link out to other sources
Step 5) Include images and video
Want to make this easy?
Try using Find Me! It does all the math for you. And gives you a green check mark when you’ve done each task.
Wondering what’s next after you publish a new post that follows these steps?
You should check out one of our social media sharing guides. Ranking on Google starts with good content… but it also needs to include great social sharing.
Bonus EAP Ninja Tips
A Quick Word On Sitemaps
It can really help your rankings on Google to have a sitemap. This is a page that links out to all of your other pages.
Google finds it really helpful for finding all of your content.
Here’s a peek at the one LeadSites customers get:
Tips For Listing Address SEO
You really want to rank for address searches on Google.
Why?
People who type addresses into Google are more likely to buy!
How do you do this? You need to optimize each page for the address by putting it into the title tag, meta description and meta keyword.
Find Me by LeadSites does this for you. If you don’t have a LeadSite, look into optimizing your listing pages for better results!
