3 Real Estate Tech Trends To Watch For In 2015 (and beyond)

Are you sick of hearing about how flying robots are going to take over real estate marketing? Or real estate tech trends that have NOTHING to do with you? Well that’s good, because I am too.  This real estate tech trends article is focus on the three things you need to know in order to sell more houses now.  Remember these companies and the trends they represent.

These will be the things that actually impact real estate marketing and change the way realtors do business.  And they’ll be the things you start hearing about in conferences 2.5 years from now.

If you take anything away from these real estate tech trends, try to implement one of them this coming month.  Signup for a free trial of RingCentral and see how something as old as phone communication is trending this year.

In 2015, the way we communicate is what will most change. Here are 3 real estate tech trends that will impact that:

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3 Real Estate Tech Trends

1) RingCentral – (Click For A Special Free Trial for Easy Agent Pro Readers) 

In today’s world, there are so many ways to communicate that it can create more problems than it solves.  You have: texting, emails, cell phone calls, office calls, faxes, pdfs, Facebook, Twitter, Skype, and snail mail.

I travel a lot and talk with tons of Realtors everyday.  I’m never in my office (but I have a phone there…). Plus, I’m not always fully attentive to my cell phone. When I’m at a coffee shop, my laptop is my primary focus. Or on the couch at home, it’s my iPad.

What if there was a way to mesh most of these communication streams into something that works on every device?

RingCentral does just that. It centralizes all my phone calls.  Every device can access my phone calls, voicemail, text messages, office calls, cell calls, and faxes. Plus, they throw in cool features like video messaging and voice-to-email.

This tech trend of everywhere at once technology is going to permeate 2015.  This is especially powerful in real estate where deals can hinge on effective communication.

Their prices are also very reasonable at: $24.99, 34.99, and 44.99.  You can save significantly on your phone bills.

Stay ahead of the trend and check out RingCentral. You can get a special free trial here.

2) LinkedIn – Content on LinkedIn’s Publishing Platform

LinkedIn has really stepped up its effectiveness for Realtors.  You can now publish updates on your profile that resemble blogs.  Everything you publish will send a notification to everyone in your network. This provides a significant opportunity to get in front of your audience.

A great tactic for this platform is to write short reviews of blogs or properties on your website.  You can then link the 300-400 word post to your website.  The publishing platform has giving Realtors a new marketing platform.  This real estate tech trend will continue to expand in 2015 as there become more and more ways to reach out, with content, into the community.

Platforms like Listly and other networks are opening all the time.  The key to getting maximum effectiveness out of these opportunities is focus.  You simply don’t have time to do all of them.

LinkedIn has prove to drive traffic and get leads.  Try it for a month.  Evaluate how it works (or didn’t) for you. Then move on to the next inbound marketing strategy.

3)  Stealth Websites – Bluehost

Stealth websites are a great way to get leads. Did you know that un-branded websites typically convert 10-15% better than branded ones?  These websites are here to stay. They are a fantastic tool to compete with real estate giants like Trulia and Zillow.  You can use some basic real estate SEO, Facebook Ads for Realtors, or even Bing Ads to make them have tons of traffic.

Here is a video describing the process:

Check out these other great real estate tips:

• Real Estate Branding
• Real Estate Email Marketing
• Real Estate Website Hosting
• Real Estate Promotion Ideas

Be sure to comment with the changes you see in real estate this coming year!

Or give us a share on social media and let us know what you’ve learned.

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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