A Beginners Guide To Real Estate Email Marketing
Are you interested in real estate email marketing templates, statistics, and lead generation tricks? These tips will help you generate more leads and grow
Today we’re going to cover my favorite kind of marketing:
Real Estate Email Marketing
Why do I love email marketing?
It makes money.
Email has been proven time and time again to be the best driver of profits in terms of lead generation.
Today, I’m going to break down exactly how you can be using real estate email marketing blasts, newsletters, and more to increase profits.
When it comes to real estate email marketing, there is some terminology that you need to know. Let’s break that down now for those of you just getting started:
Here’s the deal:
Real estate email marketing is all a numbers game. And the higher number of email addresses you have…
…the higher your profitability will be.
So, here are a few ways for you to start capturing email leads:
If you need to capture more leads, check out our LeadSites
1) Landing Pages:
1) A Free Cheatsheet for Buying Your House In [INSERT LOCATION]
2) A Free Cheatsheet for Selling Your House In [INSERT LOCATION]
These two landing pages are great at capturing email address for you to market with. I highly recommend building them with LeadPages.
You’ll want to sync up LeadPages with your real estate email marketing provider to make sure the leads go there.
Then, you need to get traffic to your landing pages to get more emails.
2) Blog Content Upgrades:
The second best way to get emails is to have upgrades on your website. You can get people to upgrade for more content on your blog. These download links are available from LeadPages again.
Want more emails?
Here’s how you can get them:
1) Select LeadBoxes
2) Then Create A LeadBox
3) After you design your LeadBox, fill out this publish information and copy the code onto your website!
Does that seem like a lot of work?
It really doesn’t have to be that hard. At Easy Agent Pro, we’ve captured over 3,000 leads per month with this technology. You really want to build it into your business.
Finally, one of the best things you can do to get more emails for your newsletters and blasts are popups.
Here’s an example:
If you have WordPress, you’ll really find this useful for your blog content!
And before you trash talk the idea of having popups on your website, think of this:
Popups typically increase conversion by over 3%. And popular blog owners have gone on record stating that it did not increase the quantity of complaints they got from their readership.
Finally, you’ll need some traffic to help these lead capture ideas along.
Here are some tips:
Ok, hopefully you’re starting off on the right foot with capturing emails.
But what should you send?
Here is a list of ideas for both your real estate newsletters and drip sequences:
Unlike your email blasts and newsletters, your autoresponder should focus on a big call to action.
Your autoresponder is a series of emails that goes out automatically to new leads.
You’ll typically want it to follow a very specific formula. It should culminate in a call to action.
Here’s a good formula for you to copy with your autoresponder sequence:
After this, make sure you keep sending the individuals emails via your newsletters. If these are leads (not just people subscribing for blog content), you’ll also want to call these individuals daily.
Converting leads into clients takes work!
You need to call them and cultivate the relationship with them.
Finally, when it comes to real estate email marketing, there is no one-size fits all model. Unlike website design where there are principals that can impact conversion, email marketing is not as formalized.
Here’s a quick formula that works for me in real estate marketing:
Do you have any real estate email marketing tricks that work? Share them in the comment section below!
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