Is that title scary?
It’s fine if it is.
The things that scare us, confuse us, and make us upset are where our untapped growth resides.
All growth lies in our problems.
And here’s the big problem:
But does this really matter?
Yes!
This ever-shortening period of time is what I call…
“The Quit Window”
The top agents over the next 10 years will win simply by winning “The Quit Window” battle.
What’s “The Quit Window?”
The Quit Window is that 8 seconds you have when your new leads actually remember…
- Your name after opting in
- How they ended up on your website
- The value your blog article gave them
- The problem they were trying to solve by contacting you
- How much they needed your services
If you don’t take the Quit Window seriously, your leads will quit on you before you talk with them.
- They suddenly forget why they wanted to talk with you.
- They forget how they even got to your website.
- They’ll ignore all of your attempts to reach out…even copywriting cannot save you at this point.
This is why most of your leads are ‘terrible’.
……
How do you win The Quit Window?
……
The clear answer here is texting.
Texting is tracking a 45% response rate. That beats email by OVER 40%!
And it’s the only way to guarantee that your leads are contacted within The Quit Window.
……
Texting is direct marketing at its finest.
It’s direct mail with free stamps;
It’s door knocking with better response.
You’re able to create a personal relationship in seconds.
Are you practicing your 160 character scripts?
……
……
And I’m sure most of you are saying at this point….
“Sure, Tyler.
Texting my leads sounds great. But sometimes I don’t get the lead notification until 5 hours have already passed!”
So, here’s how you fix that:
Have a LeadSite? Here’s what we’re doing for you:
If not, click here to read your more complicated solution… 🙁
We’re launching a new LeadSites app called Texty in a few weeks! Texty lets you send a custom text message to every type of lead your LeadSite gets.
Now you can win The Quit Window without trying.
Here’s how it works…
This immediately improves the likelihood of converting every single one of your leads.
And will have a significant impact on your business.
Texting Leads Immediately Without A LeadSite:
Without a LeadSite, you can’t really automate sending texts to your new leads.
Here’s a solution that should help you, however.
Step 1) Setup an IFTTT notification that scans your email for lead notifications:
Step 2) Have IFTTT Text You The Body Of That Email
Step 3) Click the phone number from the IFTTT text message, and text the client’s phone number
Good luck winning The Quit Window!
Real estate is going to dramatically change over the next 5 years.
Texting is direct marketing at its finest. Keep practicing your 160 character scripts…and you’ll win the game.
Whether we’re sending SMS messages 5 years from today, or converting all leads through conversations on Facebook’s new $19 million dollar toy…WhatsApp.
It doesn’t matter.
All that matters is that you connect with leads how they expected to be connected with. Right now, the game is texting.
Are you winning that game?