10 Hot Facebook Ideas To Get More Seller Leads
Seller leads are the life blood of any healthy real estate business. Here are 11 Facebook Marketing Ideas To Get More Seller Leads...
Seller leads are the life blood of any healthy real estate business. They are easier and take less time to manage than buyers. Thus you can grow your business faster. The problem is everyone wants them! Here are 10 Facebook Ideas To Get More Seller Leads now:
So the biggest thing to consider when sharing things on social media is “WILL THIS BE SHARED”?
You really don’t want to waste your time sharing things that won’t be seen by anyone. But how do you know what will be liked by people.
There are tools that tell you what people like! You can use: Topsy.com and Buzzsumo.com to find real estate articles that have already been written. Simply, re-write these articles and share them with your audience.
It’s really important to make sure these posts are tips to help sellers. Seller leads are a lot harder to get. So if you write content that is geared towards helping sellers, you will go along way in real estate.
Here’s an example of popular posts:
Local groups allow you to harness the power of thousands of eyeballs. Wouldn’t you want thousands of eyeballs to see everything you write? Sure you would! Find groups on Facebook related to real estate and your location. Then, write an article that works for the group.
Don’t forget to fill out all of your contact information. In fact, why don’t you take this time to Google your name, business name, and company name. [Waiting…] Are you back? What did you find? Did you find the right address?
I can’t tell you how many times a Real Estate Facebook page is missing the correct address of phone number. Be sure to check for this now! Sellers cannot contact you if your phone number is incorrect.
You can include light calls to action all over your Facebook page. Use the multiple description sections to highlight various pain points the seller might be having. Be sure to include calls to actions on your blog posts too! If you’re posting a blog about seller tips, have a light call to action for them to contact you back.
Nobody wants to do business with an unconnected real estate agent. This means your Facebook (Twitter, Linkedin, ect) profiles should have many likes. If you don’t have a ton of likes now on your page, try this strategy. Post daily to your page and start a Facebook Ad campaign to get more page likes. Even with the modest budget of $5 a day, your page will begin to grow.
Facebook recently announced that it will not show your post to everyone who likes your page anymore. What does this mean? This means that Facebook is starting to ‘rate’ content. If you post doesn’t get comments and likes, Facebook isn’t going to show it to everyone. This means its really important for you to publish content that gets a lot of engagement.
In addition to posting quality content, you want to be asking the right questions. Engagement with your users means asking them how they are doing and asking for their input. Experiment with various questions or try a theme per day. These different types of posts will give you more options when posting to Facebook. You don’t always want to be posting your own blogs.
Facebook is not the best place to say: “List your house with me!” Sure, you can post that once a week…maybe. But think about the people who are on Facebook right now. Do they really want to read that status? Probably not. A better strategy would be to post a helpful blog, and then ask for business on your blog. This way will get more seller leads. And your posts will be seen by more people.
Always post your blogs, articles, and questions with images. If you have any graphic design skills, you should try to include a real estate logo design or image from your brand on these. That way, your visitors will get used to seeing your branded images and remember you easier. Getting seller listings is all about being front of mind.
You can use this free images editing website to make great Facebook images: Canva
Finally, we all know video is a great tool to marketing with…but did you know that you can upload videos directly to Facebook. AND that Facebook will promote them more than if you just post a link to your Youtube video? That means you can upload your agent interview video or introduction to your office on Facebook and Youtube. Better yet, you can actually Get more listings with this Facebook formula that only takes a minute! Be sure to experiment with this and let me know the results below in the comment section!
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