6 Bullet Proof Ways To Get Listings Without Cold Calling
Need more real estate listings but sick of cold calling? Here are some bullet proof ideas to get more listings this quarter without picking up the phone!
Does anyone actually like cold calling? I’m definitely not a natural cold caller. And I’m assuming there are a fair number of you out there who would rather generate listings through other methods. So, I’m focusing on providing the best tactics for you to get more listings, listing leads, and ultimately more money all without you having to do cold calling.
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This is a slightly taboo topic but presents a great opportunity for agents looking for listings. Did you know that most judges mandate that couples sell their current property? This is part of the reason for the huge number of divorcees that list their homes each year!
Over 31% of people going through a divorce will list their home within 6 months of filing for their divorce. This gives you a huge opportunity! Not only can you list their property, but you can garner two buyers from the transaction.
If 31% of people going through a divorce end up selling their home and there are 1.2 million divorces in the United States a year, that means over 300,000 people list their home within 6 months of filing.
That’s a lot of transactions in a very short period of time! And a list of VERY motivated sellers.
There is very little competition for being the divorce listings expert! You can easily setup Facebook ads like this that target these home sellers:
And then use these landing pages to collect their contact information:
This method will make you the divorce listings expert in no time! You should even place a section on your website or blog about this topic to start collecting leads.
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Did you know that over 1 million people inherit a home every year? That’s an amazing opportunity for agents!
Think about it, would you want to move into a home that you recently inherited? Probably not. It might not be in the right location. Maybe it needs too many repairs. A huge majority of these new homeowners end up selling the property.
You need to target these people! Here’s how:
1) You’ll first want to find an online search for all the local cases in your county. This is typically held on a “county clerk’s” website. And you are looking for cases in regards to “inheritance.” A simple Google search will do the trick:
Then, you’ll have access to search public data and records. You should be able to secure the name of the former property owner. At this point, you head over to YellowPages and click “Search People.” Enter the person’s name into the form:
You should be able to find the address of the property that was recently inherited. Now, simply prospect away!
Do you mail FSBO’s? I’m sure a lot of you answered yes to that question. But how many of you have a pre-thought-out series of mailers that you send once every 4-7 days? The percentage of Realtors that follow up with their mailer is very small. In fact, over 65% of salespeople never follow up with a marketing idea.
That’s bad. It takes between 5 and 12 points of contact for someone to be interested in doing business with you. You have to nurture these people along and get them warm to the idea of doing business with you. One way of doing this is sending FSBOs a series of mailers. How many pain points does the typical prospecting session for FSBOs contain? It’s usually 3-7 different pain points! You can think of 5 different things you’d like to explain to an FSBO, write them out in letter format, and then mail them to the homeowner.
The marketing costs for this are incredibly low! Maybe 5 stamps, a Real Estate Logo, and some paper? The thing with FSBOs is that they’ve probably been burned by a realtor before. So, you’re instantly standing out from the crowd by being the most persistent person out there.
I can’t stress enough the value of following up with your marketing actions. This is the key to experiencing great success in real estate.
The US Census Bureau shows that there were 104 million vacant homes at the end of the 1st quarter in 2014. By the end of the second quarter, there were only 93.2 million vacant homes. By the end of the third quarter, 96.1 vacant homes. And by the end of the fourth quarter, 94.5 vacant homes.
If I were a Realtor, I’d hire an admin or local college student to help prospect for vacant homes. You can pay them hourly or work out a commission-based arrangement for finding properties. This way, you save your time while still being the first Realtor to find the vacant properties! Once you find them, it’s just a matter of time before the previous homeowner wants to sell.
You can use your local county clerk’s website to prospect for homes that might be vacant.
Speaking of the county clerk’s website again, you can research homes that are behind in paying their property taxes while you are there! These houses give you an enormous opportunity! Did you know that over 23% of homes that are sold in any given year have some type of back tax to pay?
The fact that these many sellers are behind on property taxes is a critical determining factor in finding motivated sellers! You can prospect for these buyers in several ways.
1) Launch a niche SEO Campaign for keywords related to property taxes and selling your home. Look at this:
2) Start advertising online: Google Adwords and Facebook ads are very expensive if you target: Dallas Homes For Sale. But if you’re targeting “Sell A Home Quickly In Dallas Due To Taxes” there is a lot less competition!
3) Mail Individuals You Find On The Clerk’s Website: You can create a series of mailers you send to people who are behind on their taxes!
Finally, you aren’t in this battle alone! Small local banks, builders, mortgage providers, plumbers, electricians, marriage counselors, dentists, etc., etc., etc. are all looking for business just like you. They are entrepreneurs looking to grow their businesses. And most of them probably wouldn’t mind a Realtor giving them referrals. Why not start with the YellowPages and find a business in each major category to be your recommended provider?
Now, this won’t help you if you just spend 1 hour once talking with that person. Be sure to put them into your CRM, and follow up with them every month. Maybe even get coffee with them once a month. Figure out concrete ways for the two of you to work together! Incorporate this spirit of working together into your entire real estate brand and real estate slogans.
Need more tips for great real estate slogans? Check out this handy guide!
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What do you think? How are you going to take action and get more listings?
The real estate market is ever-changing, and to be a successful agent, you need to keep up with the latest trends. Besides having a great marketing strategy, you also need to be tech-savvy and use the latest tools to reach potential clients. Here are some bonus ways to get more real estate listings without cold calling.
If you want to get more real estate listings, start by talking to rental property owners. Many of them are probably thinking about selling their properties, but they don’t know how to go about it. By offering your services and providing them with information about the current real estate market, you can convince them to list their properties with you.
When talking to rental property owners, be sure to emphasize the current real estate trends, such as the low inventory of homes for sale. You can also mention that now is a good time to sell because interest rates are still low.
Expired listings are properties that were listed for sale but didn’t sell. The owners may now be more motivated to sell, so they may be more receptive to your offer. To find expired listings, you can search on various real estate websites. Just enter your search criteria, such as the city or zip code, and then filter the results to show only expired listings.
You can also search for expired listings on social media. Many real estate agents post about their listings on Twitter, Facebook, and Instagram. By searching for expired listings on social media, you can quickly find potential sellers who may be interested in working with you.
If you want to get more listings, consider becoming a Zillow Premier Agent. Zillow is one of the most popular real estate websites, so becoming a Premier Agent can help you reach a larger audience of potential clients.
As a Zillow Premier Agent, you’ll get your own profile on the website where you can showcase your listings. You’ll also be featured in search results when potential clients are looking for an agent in your area.
For Sale by Owner (FSBO) listings are properties that are being sold by the owner without the help of a real estate agent. Many FSBO sellers are trying to save money by not hiring an agent, but they may not be familiar with the process or have the time to properly market their listing. As a result, these properties can be a great opportunity for you to get more listings.
You can target potential sellers with ads on Facebook, Instagram, and Twitter. When creating your ads, be sure to target a specific audience. For example, you can target homeowners in a certain zip code who are likely to sell their homes in the next year.
You can send postcards or flyers to homeowners in a certain area. When creating your direct mail campaign, be sure to target homes that are likely to be sold in the near future. For example, you can target homes that have been owned for a certain number of years or homes that have recently been remodeled. You can also target homes in areas where there has been a lot of recent home sales activity.
If you want to get more listings, you need to have an online presence. One of the best ways to do this is to create a website or landing page specifically for your real estate business. Your website should include information about your services, as well as your contact information. You can also use your website to showcase your listings. If you have a blog, you can use it to write articles about the real estate market or tips for buying or selling a home.
A great way to get more listings is to develop professional referral partnerships. These are relationships with other businesses or professionals who can refer clients to you. For example, you can develop a referral partnership with a local home inspector. When they inspect a home and the owner is interested in selling, they can refer them to you.
Ready to grow your business? Check out LeadSites.
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