Chat Bots: The Next Frontier in Real Estate Marketing and Lead Building

When you think of “Chat Bots” what comes to mind?

Let’s hope it’s not something like this.

Chat bots aren’t some 90s relic.

They’re very much the future of digital communication.

And can absolutely help you to land more qualified leads.

The app market is constantly maturing, but surprisingly a quarter of all downloaded apps are abandoned after a single use.

That is, with the exception of Messenger apps.

If you listened to this recent In The Lead Podcast episode, then you may already be familiar with the role bots can play in your lead gen strategy.

And you’ll also know that a chat bot is used to simulate a human experience.

That’s right.

Artificial intelligence.

You probably remember Clippy, right?

The little paper clip that tried to help you write up papers and reports in Microsoft Word.

Clippy was a virtual assistant that interfaced with Office to help users’ with content.

Though many probably found it to be more annoying than helpful, but you get the idea.

Luckily, this technology has rapidly evolved.

And can now help you to connect with your audience and respond to leads around the clock.

Connecting With Your Audience

51 percent of people say a business needs to be available 24/7.

While all industries may not need to pay attention to this statistic, it certainly applies to agents.

The age of the internet has led users to expect instant communication and immediate results.

Chat bots can definitely help you to be in multiple places at once and reach even more qualified leads.

In fact, 11,000 different bots have recently been added to the Facebook Messenger app just for this purpose.

You can even create your own chat bot specifically to answers questions about your business with apps like It’s Alive.

You can prime leads and build the communication bridge right away.

45.8 percent of people would rather contact a business through messaging than email and 49.4 percent would rather contact a business through messaging than phone.

Facebook has been pushing all mobile users to use the Messenger app for months and it’s working.

Some might even say that Messenger is replacing traditional text messaging communication.

And instant messaging is definitely more personal than email and perhaps more comfortable than a phone call for some.

Can Bots Replace Agents?

If you’ve been following this trend, you might be wondering just how big of a role these bots will play in lead generation and the real estate industry at large.

Some may even wonder if these bots are actually being positioned to replace the modern agent.

Nothing’s for certain, but we at Easy Agent Pro would argue that bots, like all lead gen technology, are just another tool that you can make work for you.

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The fact remains that the human element of any real estate transaction is fundamental.

And this becomes even more necessary in a time when information is free-flowing and often overwhelming.

Now, more than ever, your clients will need help to assemble everything in order to take concrete action.

How Bots Can Help

For many buyers and sellers, the decision making process can take longer than ever because they’re literally flooded with options.

And bots can absolutely help you to be part of the solution from start to finish.

As its core, real estate is a relationship-based business.

And bots can help you deepen that bond.

With chat bots you can:

• Automate first contact
• Be available at all times
• Provide customer support

Plus, bots also integrate with social media chat bots so you will be able to do things like feed email updates through Facebook Messenger.

In the end, the best reason to keep an eye on chat bot technology is to make sure that you provide a personal connection to leads whenever and wherever possible.

Filling out a form on your website is great, but more and more people are expecting communication to take place in real-time via messaging.

Because this is the way they are talking to each other.

And you are more likely to establish trust and begin building that value-based relationship if you start the conversation on a platform that your lead is already comfortable and familiar with.

What are your thoughts?

Keep the conversation going and look out for more follow-up posts on the future of chat bots and real estate lead generation technology!

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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