Technology has changed so much of the way we conduct business each day and the way we communicate with one another.
From the demise of print journalism to the end of Vine, technology stops for no one.
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And only continues to change and hopefully improve the way we work, if we stay up to date with the rapid shifts in the digital sphere.
So, what about blogging for real estate?
When blogging started there wasn’t much else to compete with it.
Now, just a matter of weeks out from another new year, will conventional blogging continue to have a place in the real estate agent’s tool belt?
If you’ve been keeping up with your website blog this year, I have good news for you.
Because the answer is YES.
Here’s a quick look at the “blog” topics we’ve written about just over the last few months.
Your blog isn’t dying, it’s simply evolving.
All you have to do is keep creating and make sure to grow with it.
Today we’re going to breakdown why blogging still matters and what you can do to improve your writing for today’s digital landscape.
Let’s dive in!
Why Blogging for Real Estate Matters
You can be the best writer (blogger) in the world, but if you don’t continue to hone your craft and stay on top of digital trends you’re going to fall behind.
Now, this is not to say that waning traffic or a dip in engagement means that you can’t catch up.
Blogging for real estate is here to stay.
What you need to focus on most is what you’re writing about and why.
I guarantee most every agent has Googled “How to blog better” or something along those lines, but Google can’t tell you how to become an amazing writer.
What makes a great blog is the value it provides.
This is the same as what makes a great agent.
It’s what you can do for others.
Blogging for real estate is a concrete way for you to
- connect with people
- and provide solutions to a problem
Better yet, you can help your readers see far beyond the issue at hand and show them the many possibilities that they may not have even considered.
The best part about the evolution of the blog is that there are hardly any rules.
You can post whatever you want on your blog and post it virtually anywhere online.
You can blog via
- Video on Youtube
- Facebook live video
- Podcast
- Through infographics
- etc
And still continue to write if you want.
Content continues to reign as king, but multimedia content is really the way to expand your digital footprint.
See what we did there?
Your blog is so much more than just a hub for written content.
Ready to take yours to the next level?
Here are 4 tips to blog smarter in a digital world –
#1 Get to the point
You can bet that the majority of viewers are visiting your blog from a smartphone or other mobile device.
So, keep your writing clear and concise to help your readers easily navigate your text.
Be simple.
Be direct.
Keep your paragraphs short.
And your sentences even shorter.
#2 Make it easy on the eyes
Another way to keep your blog content highly consumable is to focus on the format.
You’ll need:
- An engaging headline
- Interesting graphics and images
- Subheads to break up your main points.
You can also use bullet points to deliver your info in a simple, straightforward format.
#3 Work with what you’ve got
Challenge yourself to blog in two ways in this week.
If you love to write, keep doing that.
In fact, I’d say in general you’ll want to keep written content as a pillar for your content creation.
From there, you can:
- Make a Youtube video – and pair it with a related blog
- Record live on Facebook – and then do a writeup to summarize the main points later
- Do an audio podcast – and highlight the main points in a post
#4 Get social
As blogging evolves, the way your audience engages with your content will as well.
Just because you don’t have a ton of comments on your agent blog doesn’t mean it is under-performing.
Engagement is social now.
And your blog content can be shared on all your social networks.
This is where you want to engage your audience.
Like this post, for instance.
First, we recorded this video.
Then, we wrote a blog post to do a deep dive into the main topics covered in the video.
Finally, we put it all of it in a Facebook post and shared it to our audience.
Now, we can engage viewers on Youtube, our blog and, of course, Facebook.
As well as Pinterest, Twitter and Instagram.
Let’s do a quick recap…
Blogging can help you to:
- Connect
- Add value
- Drive traffic and earn qualified leads
The future of blogging is in multi-channel content curation.
And, most importantly, blogging is not dead.