5 Ways To Grab More Listings With Instagram
Ready to add Instagram to your real estate marketing funnel? Find out how to land more leads and listings as an agent on Instagram
Ready to add Instagram to your marketing strategy?
Then this blog is for you!
Today we’re going to talk about
Want to learn how to add hundreds of quality followers on Instagram? Watch our free video guide here:
Here are 5 ways to get more leads and listing as a real estate agent on Instagram.
With Instagram, you can now choose to either setup a regular account and use it for business, or check out Instagram for Business.
If you’re brand new to Instagram, I’d suggest just setting up a regular profile to get started.
But if you’re already familiar and comfortable with the way things are, you can always switch your account to a business profile.
Either way, think about your Instagram profile like your Facebook business page.
If you’ve mastered your Facebook business page, then you’ll already have a good idea of what you need to do to make a successful IG account.
For one, your personal account should be separate from your business account.
It used to be a hassle for business owners to maintain multiple accounts, but not anymore.
Now you can login and out instantly by simply “switching accounts.”
And just like you need a professional presence on Facebook, your business should be its own entity on Instagram as well.
Here’s what ours looks like.
Take a look at your own account and make sure you have these 3 things:
Check out the description on this recent post of ours.
There are a few things you can do to make your posts engaging:
Oh, and you’ll also notice that we responded to everyone who commented.
You’ve got to engage with people to get them coming back.
And when you do reply to commenters, make sure to tag the person you’re talking to (@easyagentpro, for example) so they get notified that you’re responding.
You can create free, trackable links to use on Instagram and across all of your social platforms with Bitly.
This works especially well if you’re also using a tool like Google Analytics to track your results across your networks.
The custom links generated in Google Analytics are incredibly long and terrible to look at.
So, you can shorten and customize them with Bitly.com.
To get noticed on Instagram, you’ve got to connect.
We recently partnered with California-based real estate pro Loida Velasquez.
Loida made this post on her Instagram and tagged us in it.
Now, not only is our handle linked in the description, but Loida is also encouraging her audience to view our collaboration.
In the past we’ve talked about cross-promotion and sharing on Facebook and these points definitely apply to Instagram as well.
You can start with other experts in your area or reach out to local businesses and promote one another on Instagram.
To get more followers on Instagram today, you need to take the initiative and start reaching out to your network.
We featured Cole Holley of Holley Real Estate in this recent blog post and then shared that post on IG.
Cole then used a reposting app to share our original post on his profile.
His network can now see his standout work and will also get more information about us as a result.
For the next week or two, challenge yourself to like and comment on 5 different posts every day.
So, that’s 5 likes and 5 comments for a total of 10 touches in a single day.
That’s 50 new people you are reaching out to in a single work week.
This kind of organic growth can work really well on Instagram and really any social platform, especially if you partner with people in your network.
If you’re not totally sold on the potential of Instagram for real estate, take a look at these statistics.
Wrapping things up…
Instagram, more than anything, is a PR tool.
It’s a means of giving your client a new window into your life, the person who is also their agent.
Of course, it does also work as a cross-promotional tool and you can easily use it to also highlight your Youtube channel or Facebook live events.
Are you using Instagram?
Connect with us at @easyagentpro and let us know what’s working best for you!
Also if you’re looking for more fantastic content on incorporating Instagram into your marketing approach check out our friend Aarin from Honey Bar Media!
She’s got a great article entitled,
We’re sure you’ll love it!
Let’s boost your lead gen.