People often ask me how I come up with such creative marketing ideas like:
- Using your MLS photos to get leads
- Get Leads From Trulia
- Free Twitter Leads
- Using Zillow Blogs
But the question always comes back to something like this:
How can I get more leads for free?
(BTW: I really don’t have time to work and I also don’t really believe any of that FB stuff actually gets leads)
And this is really frustrating.
Because here’s the thing….
You are not entitled to a real estate commission check just because you got your license.
And there is no magical lead fairy.
Let’s put this into perspective for a second:
- It takes $65k-250k just to start a Great Clips and sell $10 mens haircuts.
- It takes $2 Million minimum to start a McDonalds
- It only takes 2-6 weeks to get a real estate license. And you can earn 3% of 250k-250 Million dollar houses.
That is a ridiculously low barrier to entry. And sure, that does not make it ‘easy’ to sell a house. This also doesn’t make it easy to be a real estate agent. But, it does mean you have a huge opportunity if you can find ways to generate leads and build your business.
And frankly, I know of only two ways to build your business.
- Money: You can buy success
- Time: You can spend your time on lead generation activities
But here’s the thing:
What do you spend your money and time on? There are infinite options, possibilities and opportunities to generate leads out there. But how do you find the right ones? And how do you creatively invent market opportunities for yourself?
The ONLY way I know to consistently reinvent the way you’re growing your business and reinvent the way you’re investing your time and money is through reading. Reading teaches you new ways to grow. It shows you how others have grown.
This is why I read. And this is why when you buy a LeadSite you get: 1 free course, 3 office hours, 1 free coaching, monthly webinars, the 3 blogs per week and 2 podcasts per week.
Learning is the only way to stay ahead of the competition. And generate more leads.
For most of you, reading 1 book per week and taking action on one Easy Agent Pro blog post per week would more than double your business.
But can you do it?
I’ve read 55 books this year so far. That’s 55 books since January 1st, 2016. And it’s only May 24, 2016.
Below, I’ve typed up a list of the books I’ve read. I highly encourage you to read more and learn more. It’s the only way to compete in real estate.
List Of Books Mentioned In The Video
- Disrupted – by Dan Lyons
- Not Fade Away – By Laurence Shames and Peter Barton
- Choose Yourself – By James Altucher
- The Everything Store – By Brad Stone
- The Little Book That Builds Wealth – By Pat Dorsey
- Alibaba The House That Jack Ma Built – Duncan Clark
- How To Get Filthy Rich In Rising Asia – Mohsin Hamid
- The Hiltons – By Randy Taraborrelli
- Cat’s Cradle – by Kurt Vonnegut
- The Sell – Fredrik Eklund
- Shark Tales – By Barbara Corcoran
- Scaling Up – by Verne Harnish
- As a man Thinketh – by James Allen
- What I Know For Sure – by Oprah Winfrey
- The Thank You Economy – By Gary Vaynerchuk
- The Ultimate Sales Machine – By Chet Holmes
- Spin Selling – by Neil Rackham
- Regenesis – By George Church and Ed Regis
- The Selfish Gene – by Richard Dawkins
- Built To Last – by Jim Collins
- Jab, Jab, Jab, Right Hook – By Gary Baynerchuk
- The Conversion Code – By Chris Smith
- The Most Important Thing – By Howard Marks
- The Millionaire Nextdoor – By Thomas Stanley and William Danko
- Ogilvy On Advertising – by Ogilvy
- Outrageous Authenticity – by Leigh Brown
- Crossing The Chasm – By Geoffrey Moore
- The Little Book Of Common Sense Investing – By John Bogle
- Rich Dad Poor Dad – By Robert Kiyosaki
- Save The Cat – By Blake Snyder
- The ABCs Of Real Estate Investing – by Ken McElroy
- Real Estate Finance and Investment Manual – by Jack Cummings
- Moral Questions – By Thomas Nagel
- The Magic Of Thinking Big – By David Schwartz
- People Work – By Austin Allison & Chris Smith
- The Ultimate Sales Letter – By Dan Kennedy
- Launch – By Jeff Walker
- The Education Of A Coach – by David Halberstam
- The Emperor’s Handbook – by Marcus Aurelius
- Secrets Of Closing The Sale – by Zig Ziglar
- Fooled By Randomness – Nassim Nicholas Taleb
- Elon Musk – by Ashlee Vance
- How To Get Rich – Trump
- Outsider In The House – By Bernie Sanders
- Money: Master The Game – By Tony Robbins
- American Icon – by Bryce Hoffman
- The Icarus Deception – By Seth Godin
- Unconventional Success – By David Swensen
- The Martian – by Andy Weir
- The New Case Of Gold – By James Rickards
- E-Myth – Michael Gerber
- The 4-Hour Workweek – Timothy Ferriss
- The Facebook Effect – David Kirkpatrick
- A Random Walk Down WallStreet – by Burton Malkiel
- On Writing Well – By William Zinsser
I hope you find this post helpful. If you’re looking for a place to begin, here’s a list of the best real estate books.